In Vogue

Invite-only fashion party lures a hot young actress and style mavens to The Galleria

Just a quick look at the crowd gathered on the covered ice rink at The Galleria for Simon LOOKBOOK Live presented by Cadillac, and it was easy to see Houston’s style set were ready for fall fashion. Good thing then, the invitation-only event featured looks from Neiman Marcus, Saks Fifth Avenue, CH Carolina Herrera, Ermenegildo Zegna, M Missoni, John Varvatos and St. John.

The party launched Simon’s LOOKBOOK Live series, highlighting the season’s most covetable trends.

The party launched Simon’s LOOKBOOK Live series, highlighting the season’s most covetable trends including metallic hues, black-and-white ensembles and flats, yes flats, on the runway. Models sported front side braids, letting their hair hang loose around their shoulders, their eyes bold and dark-rimmed.

Actress Ashley Madekwe and Vogue advertising market stylist Cara Crowley welcomed the crowd of 800 to the event and included a brief remembrance in honor of Sept. 11. The show kicked off with a model, dressed in a long black and gold-flecked wrap dress, standing with massive gold angel wings at her back, grabbing the chatty crowd’s attention.

Before the runway show, Houston’s style arbiters posed for pictures, sipped on signature Grey Goose cocktails and took peeks in the swag bags loaded with the September issue of Vogue, a Sprinkles cupcake and Grey Goose Vodka, which had the makings of a low-key after party. For those seeking a little more excitement, Del Frisco’s was the destination, hosting the official post-show party.

Simon Fashion Now featured menswear for fall.

Photo by Michelle Watson CatchLightGroup.com

Simon Fashion Now featured menswear for fall.

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Whatashirt

Whataburger partners with Texas activewear brand for new capsule collection

Burlebo Whataburger Father's Day collection

Photo courtesy of Burlebo.

Austin-based Burlebo has teamed up with Whataburger on a Father's Day capsule collection.

Other fast food chains might take note. While it’s difficult to imagine anyone decked out in Golden Arches, San Antonio-based Whataburger is now a fully fledged lifestyle brand. And it’s tapped into some synergy with its latest drop — a capsule collection with cult Austin activewear company Burlebo arriving in time for Father’s Day.

According to a news release, Whataburger’s latest collab will be available starting Thursday, May 29, through Burlebo’s website and the company’s online Whatastore. The line includes caps, infant onesies, and tops available in three prints, including a Gucci-style logo grid, a playful Western pattern, and the apparel company’s signature deer camo.

Burlebo Whataburger Father's Day collection The hoodie sports Burlebo's signature deer camo print.Photo courtesy of Burlebo.

Burlebo audaciously introduced the collection in a May 28 Instagram Reel, draping one of Whataburger’s iconic A-frame buildings in camo cloth a la Christo and Jeanne-Claude. A bright orange helicopter swooped down to reveal the store and the team-up.

Although the Texas-based Harmon Dobson family sold its majority stake to Chicago-based investment company BDT Capital in 2019, Whataburger has kept true to its Lone Star roots. The chain’s headquarters remains in San Antonio, and it frequently partners with the state’s most recognizable brands like Igloo, James Avery, Jon Hart, Texas Standard, and Yeti. There’s even a crossover with the San Antonio Spurs.

Burlebo has vaulted to that list of household names. Founded in 2015 by Trey and Lexi Weir, the label quickly carved out a niche in the performance wear space by tapping into Texas’ rugged outdoor culture.

Burlebo Whataburger Father's Day collection The button-up has a Western theme.Photo courtesy of Burlebo.

Should families want to go all-out on a Whataburger-themed Father’s Day, they can hightail it to the nearest location. The busy chain also announced the limited-time return of the Pico de Gallo Burger on June 3. The fan favorite, topped with pepper jack cheese, pico de gallo, and cilantro-lime sauce, is part of a year-long series of menu comebacks in celebration of the burger joint’s 75th anniversary.

So far, Whataburger hasn’t produced its own line of wrapping paper. Still, industrious gift-givers might consider asking an employee if they can swipe a few sheets of the sandwich wrappers to cover the Burlebo box.

clothing merch whataburger burlebo fathers day menswear fashion