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    Grocery Store Restaurant

    Opa! Owner of beloved Greek restaurant details plans for new location in unique partnership

    Eric Sandler
    Jul 2, 2014 | 11:11 am

    Beloved Montrose Greek restaurant Niko Niko's will head outside the Loop thanks to a new venture with H-E-B. A Niko Niko's Express will replace the Cafe on the Run at the grocery chain's Pearland location at Texas 288 and FM 518.

    Niko Niko's owner Dimitri Fetokakis tells CultureMap that the deal came about when he read an article in which H-E-B executive Scott McClelland said he liked eating at the restaurant. They traded a few phone calls and McClelland offer Fetokakis the opportunity to open in Pearland.

    "We’re not going to skimp on anything," Fetokakis promises. "We’re putting a good amount of money into this. Instead of building a restaurant out there, I’m able to test the market."

    "It’s always exciting when you’re growing," Fetokakis says. "We’re pretty conservative. We like to buy our land, but Market Square was a neat project . . . This is going to be a good partnership. Something we can learn with and grow with."

    The menu will be similar to the Market Square location, but the Pearland outpost is big enough for a fryer, which means diners will get to munch on Niko Niko's signature fries. "We’ll have the gyro sandwich (and) all our appetizers: spinach pies, cheese pies, meat pies. Stuff you can grab it and take it," Fetokakis adds. If these items prove successful, they may add to-go pans of Greek lasagna and family packs of gyro meat.

    Some items might even be unique to the new Pearland location (plans for the new outpost were first reported in Houston Chronicle). "My mother has a lot of nice recipes we do at the house: different salads, different soups. We might introduce those after we get open," Fetokakis says.

    And diners shouldn't worry that they'll get a subpar experience by not coming to the original location, he says. "We’re not going to skimp on anything. We’re putting a good amount of money into this. Instead of building a restaurant out there, I’m able to test the market."

    Asked about whether H-E-B has raised the possibility of additional outposts, Fetokakis demurs. "There’s a possibility if they like us and if it’s working out. You never know. They might say, 'Hey, come into other stores.' For now, we’re just going to stick with this one."

    Whatever the future may hold, the partnership is off to good start. "Everyone at H-E-B, from the managers to the lawyers, they’ve been amazing. I’m excited to build that relationship," Fetokakis says.

    Architect's rendering of the new Niko Niko's inside H-E-B.

    2 Niko Niko's in H-E-B July 2014 rendering
    Rendering by Milton Architects Courtesy of Niko Niko's
    Architect's rendering of the new Niko Niko's inside H-E-B.
    unspecified
    news/restaurants-bars

    there's the rub

    Restaurant known for 'new Houston cuisine' now open in Cypress

    Eric Sandler
    Dec 10, 2025 | 4:05 pm
    Jonathan's the Rub steak
    Courtesy of Jonathan's the Rub

    Jonathan's the Rub serves steaks and other dishes.

    A restaurant known for its eclectic “new Houston cuisine” has opened in Cypress. The fourth location of Jonathan’s the Rub is now open for dinner in Bridgeland (20215 Bridgeland Creek Parkway).

    First announced last year, the new Jonathan’s is located in Village Green, a 70-acre mixed-use development within the 925-acre Bridgeland Central district. The 5,500-square-foot restaurant includes two patios totaling 2,600 square feet, giving the restaurant plenty of room for private dining rooms, a bar area, and indoor-outdoor areas with fire pits and greenery.

    “We were looking for the next frontier — a community with a booming population and a clear vision for growth that aligns with our brand,” chef-owner Jonathan Levine said in a statement. “When we discovered Bridgeland and learned it was a Howard Hughes development, we were immediately impressed. With their reputation for developing generational communities, we felt confident that Bridgeland was the right place for our family and for Jonathan’s the Rub.”

    Like Jonathan’s three other locations, the menu at Bridgeland is built around Levine’s signature “new Houston cuisine,” a kicked-up take on comfort food that includes everything from lobster tacos and blackened shrimp and grits to Italian American classics and steakhouse fare.

    Village Green is also home to H-E-B and restaurants such as Sweet Paris Crêperie & Café and Crust Pizza Co. Austin-based burger joint P. Terry’s will open there next year.

    “Jonathan’s the Rub’s arrival in Bridgeland Central brings a distinguished addition to the culinary scene in both the community and northwest Houston,” said Jim Carman, president of the Texas region, for Bridgeland developer Howard Hughes Communities. “We’re proud to partner with exceptional restaurateurs like Chef Jonathan Levine to bring elevated dining experiences that enhance the lifestyle offerings for our residents and neighbors.”

    Jonathan's the Rub steak

    Courtesy of Jonathan's the Rub

    Jonathan's the Rub serves steaks and other dishes.

    news/restaurants-bars
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