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    Breastaurant Controversy

    Controversial breastaurant takes steps to pacify outraged parents, but Twin Peaks girls remain

    Eric Sandler
    Apr 2, 2014 | 3:15 pm

    The fifth Houston location of breastaurant Twin Peaks opened on I-10 near Kirkwood last week. Unlike the previous four, which have been greeted with open arms by diners eager to take in the restaurant's trademark "scenic views," residents in the nearby neighborhood fought to prevent the opening and took to the CultureMap comments section to refute characterizations of them as a bunch of NIMBY scolds.

    After all, the back of the restaurant's parking lot does exit onto a street that's shared with Rummel Creek Elementary, and parents expressed concerns about the possibility of a happy hour patron making a wrong turn and wreaking havoc. Although it's more likely that the only things kids would be exposed to is adults enjoying themselves with a plate of wings and a cold beer, the restaurant reached an agreement with the City of Houston to mollify some of the objections.

    Happy hour begins at 4 p.m., after school lets out, instead of at 2 p.m. like the other locations.

    Ricky Rosa, COO of Avalanche Food Group, tells CultureMap that the new location features a walled-in beer garden in place of the restaurant's usual open patio. A six-foot tall fence shields patrons from passers-by. With its waterproof TVs, Rosa says the beer garden is "almost like sitting in Cowboy Stadium while you're watching TV."

    Additionally, happy hour begins at 4 p.m., after school lets out, instead of at 2 p.m. like the other locations. The restaurant is working to secure additional lots for valet parking but says that so far it hasn't been a concern. "We do high volumes and have a lot of traffic that comes through all our buildings. It's no different than any chain or high volume restaurant," Rosa says.

    Finally, he notes that every location always has uniformed police officers present on the weekends.

    Inside, the restaurant follows the formula that's made the previous four locations so successful, staring with the 120 new Twin Peaks Girls, who are billed in a release as the "main attraction." Other key ingredients include watching sporting events (including Comcast for Rockets and Astros fans) on any of the 90 TVs that range in size from 60 to 70 inches, the signature 29-degree beer poured from the 36 taps and food that exceeds diners' expectations.

    "Our food is made from scratch," Rosa explains. "The only things we freeze are our fries and our mugs. We surprise a lot of people with how fresh it is."

    New on the menu are pot roast, pretzels and a BLT.

    Scratch-made comfort food and local sports teams? Sounds like the perfect spot for a family dinner, right, moms?

    Look for this sign on I-10 Eastbound near Kirkwood to find Houston's fifth Twin Peaks.

    Twin Peaks Kirkwood Sign
    Photo by: Eric Sandler
    Look for this sign on I-10 Eastbound near Kirkwood to find Houston's fifth Twin Peaks.
    unspecified
    news/restaurants-bars

    when I dip, you dip

    Heights restaurant's new lunch service will only offer 1 sandwich

    Eric Sandler
    May 22, 2026 | 3:30 pm
    La Lucha french dip sandwich
    Courtesy of La Lucha
    La Lucha will begin serving French dips on Friday, June 12.

    If a sandwich hall of fame existed, one of its plaques would surely be devoted to the French dip. Its combination of thinly-sliced beef, tangy horseradish sauce, and a savory au jus is a winning formula.

    Beginning Friday, June 12, Heights restaurant La Lucha will be showcasing two takes on the venerable sandwich when it starts serving them for its new Friday-only lunch service, which will be held from 11 am-2 pm. To be clear, the two sandwiches (plus fries) will be the only menu items available at lunch — apologies to anyone hoping to ease into the weekend with La Lucha staples like fried chicken or the pharmacy burger.

    The two sandwich choices are: a West Coast style French dip that’s just shaved meat and au jus or an East Coast style that adds provolone and caramelized onions. Both are served with horseradish aioli on bread from Houston’s Royal Bakery that “gets crispy and delicious,” according to executive chef Bobby Matos.

    The meat is the same prime rib that newly opened steak joint Star Rover, La Lucha’s sister restaurant, serves as part of its viral, “I ate the 76’er” eating challenge. Priced at $26, the sandwich offers a healthy seven ounces of thinly-sliced beef.

    “They’ve done this at Little Sparrow in Atlanta but for late night. It’s been a huge success and people are digging it,” Matos explains about the motivation to introduce the offering.

    Limiting the menu to two variations of the same sandwich, fries, and beverages — both alcoholic and non-alcoholic — allows La Lucha to offer its Friday lunch service more easily than if Matos had to staff the kitchen to parepare its full menu.

    “It’s just bringing more people to the Heights and giving them a chance to get to know our restaurants,” Matos adds. “There are still people who don’t know about La Lucha, and it’s been eight years.”

    Although Matos moved to Texas from California, he says he prefers the East Coast French dip. “I want cheese and onions on mine. I like cheese on French dips,” he says.

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    news/restaurants-bars

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