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    Unbranded

    Modern adventurers: Four Texas A&M grads set out to ride wild mustangs 3,000 miles to Canada

    Whitney Radley
    Whitney Radley
    Jan 16, 2013 | 12:04 pm

    To hear Ben Thamer tell of it, there's nothing more natural than a twentysomething saddling up and heading out for ride through the backcountry of the American West.

    "A seed was planted when I was a kid. It probably stems from the show that taught me how to talk, Lonesome Dove," says the Amarillo native of his itch for adventure. He talks of riding in the shadows of cinematic heroes and living off the land as a lifelong dream.

    That dream will be fulfilled when Thamer and college buddies Ben Masters, Thomas Glover and Jonny Fitzsimons embark on a 3,000-mile horseback trek along a nearly uninterrupted stretch of federal land that crosses the United States between Mexico and Canada.

    Out of the 18 total horses going on the trip, 11 will be unbroken, untrained mustangs that the young men adopt from the Bureau of Land Management.

    Staging stations along the way will serve to stock the four recent Texas A&M University graduates with food, provisions and, most importantly, horses. Out of the 18 total horses going on the trip, 11 will be unbroken, untrained mustangs that the young men will adopt from the Bureau of Land Management.

    "We'll start the journey with them still being a little green," laughs Masters, the mastermind of the trip. He's confident that the wild horses will adapt quickly to their task.

    Though the gesture seems a symbolic one — returning the mustangs to the land from whence they came — Masters assures that it serves a practical purpose as well. The horses are cheap and their bodies well-adjusted to the terrain. "They're really sure-footed and they don't lose weight," he adds.

    If a current Kickstarter campaign goes as planned, the trip will be professionally filmed and turned into Unbranded, a documentary about "conservation, exploration and wild mustangs" that would follow all six months of the journey, from breaking the horses to crossing the Canadian border.

    And if a five-minute teaser released in conjunction with the Kickstarter is any indication, it would make for a rugged and breathtaking tale.

    "All four of us have had the experience of our lives being shaped and changed by the outdoors," says Thamer, who received his bachelors in agricultural economics from A&M. "Part of the message we're trying to get across with this film is that without doing something about it now, those public lands may not be there in the future."

    "Part of the message we're trying to get across with this film is that without doing something about it now, those public lands may not be there in the future."

    "I see two polarizing forces in land uses," says Masters, who grew up in Amarillo and San Angelo before studying wildlife biology and conservation in college — when he wasn't taking semesters off to guide elk hunts or spending summers on fly fishing excursions.

    Like Thamer, he sees a place for compromise between those who want to drain the land of its natural resources, and those who want to leave it alone altogether.

    At just 24 years old, and despite an upbringing without horses, Masters is no stranger to this sort of lifestyle: He rode a similar 2,000-mile route along the Continental Divide in the summer of 2010, during which he learned a lot about the land and more about himself — knowledge that will help the four on this longer journey.

    Masters and Thamer aren't the only one with an affinity for the lifestyle. Glover, a Houston native who graduated with a degree in construction science last December, has worked as a wrangler and for an elk hunting outfitter. Fitzsimons, a history grad who grew up on a working cattle ranch in Carizo Springs, adds an element of urgency to the trip — he is scheduled to report for a Marine Corps commission on Nov. 1.

    The four young men are set to leave, weather depending, on March 16, whether or not they have the funding to make a documentary out of their travels. But with just over two weeks to go on their Kickstarter, the guys are nearly halfway to their $150,000 goal.

    Watch the trailer below, and see out how you can help by checking out the Kickstarter page for Unbranded here.

    If they reach their $150,000 goal on Kickstarter, the guys will make a documentary, Unbranded, about their journey.

    Unbranded documentary, horses, cowboys, January 2013
      
    Unbranded Facebook
    If they reach their $150,000 goal on Kickstarter, the guys will make a documentary, Unbranded, about their journey.
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    Bus News

    Luxury bus service Vonlane adds new departure from The Woodlands

    Teresa Gubbins
    May 12, 2025 | 2:45 pm
    Vonlane seats
    Courtesy of Vonlane
    Comfy Vonlane seats.

    Texas travelers have a convenient new route to check out thanks to Vonlane: The Texas-based luxury motor coach service is adding a new daily service between Dallas and The Woodlands, starting on June 13.

    This will be a second Houston-area destination from Dallas: Vonlane already offers service between Dallas and downtown Houston, which hits the Hyatt Regency at 1200 Louisiana St., eight times per day starting at 6 am. The ride takes 3 hours and 45 minutes.

    According to Vonlane founder and CEO Alex Danza, The Woodlands has been a much-requested route.

    “The Woodlands area has been our most requested geographic addition for several years, so we’re thrilled to announce this expansion, our 10th destination on our 11th anniversary,” Danza says. “Bringing our elevated bus service to suburban areas is a strategic priority as we seek to relieve the hassles of driving and air travel for our passengers and better meet them where they live, work, and play.”

    The new service brings a convenient nonstop route to and from the northern fringe of Houston — The Woodlands, Spring, Cypress, Conroe, Montgomery County, and northern Harris County.

    Buses have 22 first-class leather seats, ample workspace, complimentary Wi-Fi, and an onboard attendant offering premium cabin service with snacks, meals, and beverages included.

    Schedule
    Beginning June 13, The Woodlands-Dallas route will offer the following departures:

    • Monday, Thursday, and Friday: 6:15 am, 10:15 am, 2:15 pm, and 6:15 pm – departing both The Woodlands and Dallas
    • Tuesday, Wednesday, and Sunday: 10:15 am and 2:15 pm – departing both The Woodlands and Dallas
    • Saturday: 9 am: departing The Woodlands
    • Saturday 1 pm: departing Dallas

    The ride takes 3 hours and 15 minutes.

    Terminal Locations & Hotel Partners
    The new dropoff point for the Woodlands service will be at Woodlands Waterway Marriott Hotel & Convention Center, 1601 Lake Robbins Dr., The Woodlands. According to Danza, The Woodlands Waterway Marriott offers easy access to I-45, ample parking, and high-quality accommodations, IE a nice waiting area.

    It'll go to Dallas' established stop at Doubletree Love Field, 3300 W. Mockingbird Ln.

    The new route offers proximity to major employers in the area such as Alight Solutions, Baker Hughes, Chevron Phillips, Entergy, ExxonMobil, Hewlett-Packard, Houston Methodist, Huntsman Corporation, Lone Star College, McKesson, Memorial Hermann, Occidental Petroleum, St. Luke’s Health, and Texas Children’s.

    Visit The Woodlands president Nick Wolda says in a statement that The Woodlands is a popular destination for Dallas residents.

    “Visit The Woodlands is excited to welcome Vonlane to The Woodlands Waterway Marriott and Conference Center. This first-class amenity is a fantastic addition to our vibrant community, perfectly designed to elevate the travel experience,” Wolda says. “The Woodlands is the go-to destination for trips from the DFW area—whether you're a corporate conventioneer, a Pavilion concertgoer, a college student coming home, or a weekend shopping trip with friends. With this new service, getting to and from The Woodlands has never been easier or more enjoyable!"

    Fares are a flat rate of $125 for one-way trips with advance purchase. No taxes, baggage fees, or change fees apply. Rates increase with less than seven days’ notice and within 24 hours before departure.

    Fares include complimentary Wi-Fi, snacks, meals (on select routes), and non-alcoholic beverages. Alcohol is available for purchase. Tickets can be booked at www.vonlane.com.

    Vonlane was founded in 2014 and offers more than 475 weekly departures across 10 destinations. Routes operate in Austin, Dallas, Fort Worth, Houston, Plano, San Antonio, and The Woodlands, Texas; between Atlanta, Georgia, and Nashville, Tennessee; and between Nashville and Memphis.

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