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    Unbranded

    Modern adventurers: Four Texas A&M grads set out to ride wild mustangs 3,000 miles to Canada

    Whitney Radley
    Whitney Radley
    Jan 16, 2013 | 12:04 pm

    To hear Ben Thamer tell of it, there's nothing more natural than a twentysomething saddling up and heading out for ride through the backcountry of the American West.

    "A seed was planted when I was a kid. It probably stems from the show that taught me how to talk, Lonesome Dove," says the Amarillo native of his itch for adventure. He talks of riding in the shadows of cinematic heroes and living off the land as a lifelong dream.

    That dream will be fulfilled when Thamer and college buddies Ben Masters, Thomas Glover and Jonny Fitzsimons embark on a 3,000-mile horseback trek along a nearly uninterrupted stretch of federal land that crosses the United States between Mexico and Canada.

    Out of the 18 total horses going on the trip, 11 will be unbroken, untrained mustangs that the young men adopt from the Bureau of Land Management.

    Staging stations along the way will serve to stock the four recent Texas A&M University graduates with food, provisions and, most importantly, horses. Out of the 18 total horses going on the trip, 11 will be unbroken, untrained mustangs that the young men will adopt from the Bureau of Land Management.

    "We'll start the journey with them still being a little green," laughs Masters, the mastermind of the trip. He's confident that the wild horses will adapt quickly to their task.

    Though the gesture seems a symbolic one — returning the mustangs to the land from whence they came — Masters assures that it serves a practical purpose as well. The horses are cheap and their bodies well-adjusted to the terrain. "They're really sure-footed and they don't lose weight," he adds.

    If a current Kickstarter campaign goes as planned, the trip will be professionally filmed and turned into Unbranded, a documentary about "conservation, exploration and wild mustangs" that would follow all six months of the journey, from breaking the horses to crossing the Canadian border.

    And if a five-minute teaser released in conjunction with the Kickstarter is any indication, it would make for a rugged and breathtaking tale.

    "All four of us have had the experience of our lives being shaped and changed by the outdoors," says Thamer, who received his bachelors in agricultural economics from A&M. "Part of the message we're trying to get across with this film is that without doing something about it now, those public lands may not be there in the future."

    "Part of the message we're trying to get across with this film is that without doing something about it now, those public lands may not be there in the future."

    "I see two polarizing forces in land uses," says Masters, who grew up in Amarillo and San Angelo before studying wildlife biology and conservation in college — when he wasn't taking semesters off to guide elk hunts or spending summers on fly fishing excursions.

    Like Thamer, he sees a place for compromise between those who want to drain the land of its natural resources, and those who want to leave it alone altogether.

    At just 24 years old, and despite an upbringing without horses, Masters is no stranger to this sort of lifestyle: He rode a similar 2,000-mile route along the Continental Divide in the summer of 2010, during which he learned a lot about the land and more about himself — knowledge that will help the four on this longer journey.

    Masters and Thamer aren't the only one with an affinity for the lifestyle. Glover, a Houston native who graduated with a degree in construction science last December, has worked as a wrangler and for an elk hunting outfitter. Fitzsimons, a history grad who grew up on a working cattle ranch in Carizo Springs, adds an element of urgency to the trip — he is scheduled to report for a Marine Corps commission on Nov. 1.

    The four young men are set to leave, weather depending, on March 16, whether or not they have the funding to make a documentary out of their travels. But with just over two weeks to go on their Kickstarter, the guys are nearly halfway to their $150,000 goal.

    Watch the trailer below, and see out how you can help by checking out the Kickstarter page for Unbranded here.

    If they reach their $150,000 goal on Kickstarter, the guys will make a documentary, Unbranded, about their journey.

    Unbranded documentary, horses, cowboys, January 2013
    Unbranded Facebook
    If they reach their $150,000 goal on Kickstarter, the guys will make a documentary, Unbranded, about their journey.
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    Now hear this

    New Texas museum shines spotlight on Tejano music history

    Edmond Ortiz
    Dec 18, 2025 | 11:30 am
    Totally Tejano Hall of Fame and Museum, San Antonio, tejano music
    Photo by Edmond Ortiz
    Roger Hernandez serves as board president of the Totally Tejano Hall of Fame and Museum.

    For a city that proudly calls itself the capital of Tejano music, San Antonio has long been missing a permanent place to honor the genre’s pioneers and preserve its history. That gap officially closed In December with the opening of the Totally Tejano Hall of Fame and Museum at 1414 Fredericksburg Rd.

    The music couldn’t have found a better steward than its founder and board president. Roger Hernandez has had his finger on the pulse of Tejano music for decades. His company, En Caliente Productions, has provided a platform for countless performing artists and songwriters in Tejano, conjunto, and regional Mexican music since 1982.

    Hernandez says his wife, who ran a shop at Market Square years ago, would often get questions from visitors about the location of a physical Tejano music museum, a thing that simply did not exist. In 2022, he banded together with friends, family, and other local Tejano music supporters to make the nonprofit Hall of Fame a reality.

    “I decided I've been in the music scene for over 40 years, it's time to do a museum,” Hernandez recalls.

    Hernandez says a brick-and-mortar Tejano music museum has long been needed to remember musical acts and other individuals who grew the genre across Texas and northern Mexico, especially those who are aging. Recently, the community lost famed Tejano music producer Manny Guerra and Abraham Quintanilla, the renowned Tejano singer/songwriter and father of the late superstar Selena Quintanilla-Perez. Both deaths occurred roughly one week after the Totally Tejano museum opened to the public.

    “They're all dying. They're all getting older, and we need to acknowledge all these people,” Hernandez says.

    The Totally Tejano Museum — named after Hernandez’s Totally Tejano Television Roku streaming — has 5,000 square feet of space packed with plaques, photos, promotional posters, musical instruments, and other memorabilia honoring the pioneers and stars of the beloved genre. Mannequins wear stage outfits from icons like Laura Canales and Flaco Jimenez, and a wall of photos remembers late greats. Totally Tejano Television plays legendary performances on a loop, bringing the exhibits to life.

    Totally Tejano Hall of Fame and Museum, San Antonio, Tejano music The newly opened Totally Tejano Hall of Fame and Museum includes a growing collection of memorabilia. Photo by Edmond Ortiz

    Hernandez says the museum will soon welcome permanent and rotating exhibits, including traveling shows, a Hall of Fame section, and an area paying homage to Chicano music crossovers, such as the late Johnny Rodriguez, the South Texas singer-songwriter who blended country with Tex-Mex music. Plans call for the organization to hold its inaugural Hall of Fame induction in February 2026.

    Eventually, a 2,000 square feet back room will be converted into additional display space and host industry gatherings, community symposiums, and record and video release parties. The museum also plans to add a gift and record shop and a music learning room where visitors can listen to early Tejano music and browse archival photos. Hernandez is already talking with local school districts about educational field trips.

    Much like Tejano itself, the museum is a grassroots production. Hernandez and fellow board members have used their own money to rent, renovate, develop, and maintain the museum space. The board also leads the selection of the Hall of Fame honorees and curates the exhibits.

    Hernandez has been heartened by the museum’s reception, both from media outlets and music fans around Texas and beyond.

    “We had a radio station come in this morning from Houston to interview us,” he says. “People have come in from Lubbock, Texas. We have had people from Midland, Texas. We have another person who emailed us who’s coming in from New York. People are learning all about us.”

    That includes many of the musicians who helped shape the genre. Johnny Hernandez, Sunny Ozuna, Elida Reyna, and Danny Martinez from Danny and The Tejanos are among the luminaries who have already graced the halls.

    The Totally Tejano Hall of Fame and Museum is now open 10 am-6 pm, Tuesday-Sunday, and closed Monday. Admission is free, but donations are encouraged. Fans can call 210-314-1310 for more information.


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