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    Bottoms Up

    Crafting the perfect sip-and-stay vacay in Lubbock

    CultureMap Create
    Mar 17, 2023 | 12:15 pm

    Did you know that around 80 percent of all grapes sourced by Texas wineries come from the High Plains AVA in West Texas? Or that Lubbock has its own signature cocktail? The city's craft beer scene has also exploded in the past five years.

    All of this means that the West Texas city is now bubbling up with ideas for a refreshing getaway, whether you're a hophead, oenophile, or even a mocktail maven.

    Curious to taste these bevvies for yourself? Here's what's brewing in Lubbock:

    Cheers for beers

    Two Docs Brewing Co.: The double doctors in the brewery's name are Dr. Eric Cunningham (a veterinarian) and Dr. Tyson Purdy (a family medicine practitioner), cousins who took their love of beer public in 2019. Located in the Cultural District, the environmentally-conscious brewery is known for its Buddy Hoppy IPA, Lubbock Light lager, and Two Docs Bock.

    The Brewery LBK: USA Today crowned this newish brewery the Top Brewpub in the Nation, and it's a title head brewmaster Sally Taylor and general manager Mike Nghiem don't take lightly. The beers are a mix of classic profiles and inventive flavors, with plenty of seasonal rotations and nods to Hub City. Try the Low Hanging Fruit, made with Albarino grapes from the local Veesart Vineyards. Wine on the nose with flavors of bright citrus complement a wheat and barley backbone with farmhouse ale notes.

    Good Line Beer Co.: What began as a true garage start-up is now a celebrated brewery in the historic Tech Terrace neighborhood, putting out brews with whimsical names like Catastrophe Girlfriend (a raspberry weisse), Range Life (a pilsner), and Bitter Buffalo (an IPA). Owners Chris Troutman and Shawn Phillips are heavy on community, with local artist Dirk Fowler creating the label designs.

    Wine time

    Syrah is one of the key grape varieties grown here, alongside Tempranillo and Grenache — two other varieties known to perform well in warm, dry climates like the Texas High Plains AVA. White grapes are also grown, but to a much lesser extent, mostly from Viognier, Chenin Blanc, and Sauvignon Blanc..

    Seek out your next favorite glass (or bottle!) at Bolen Winery Vineyards, Burklee Hill Vineyards, English Newsom Cellars, McPherson Cellars, La Diosa Cellars, and Llano Estacado Winery, the second-oldest winery in the state. Adelphos Cellars will also open soon, inviting Lubbock into the city's newest winery, tasting room, and event venue.

    The famous Lubbock Chilton

    Called "a cocktail as bright and pure as the West Texas sun" by Texas Monthly, the Chilton is a refreshing cocktail comprised of vodka, fresh lemon juice, bubbly water, and a salted rim. The story goes that years ago, a parched Dr. Chilton instructed a bartender at the Lubbock Country Club to mix these ingredients together, and a signature sip was born.

    You'll spot the Chilton all around town, with variations that range from fruity to spicy and even as the inspiration for a few seasonal beers. Here's a primer if you're not sure where to start.

    Zero-proof pours

    Alcohol isn't required for a great drink — just ask The West Table Kitchen and Bar and The Nicolett.

    Everyone is included in the toast at The West Table with offerings such as the tropical Riki Tiki and "gin" rambler Baby Blue, among others. Each libation feels even more elegant thanks to the restaurant's location within the historic Pioneer Building in downtown Lubbock.

    McPherson Cellars

    Photo courtesy of Visit Lubbock

    Take time for a tasting at McPherson Cellars.

    At The Nicolett, 2022 James Beard Semifinalist for Best Chef: Texas and owner of The Nicolett, Finn Walter incorporated several non-alcoholic beverages into his cocktail menu to serve a craft experience for all to savor. From the botanical Garden Gimlet to the sweet-tart I Love Yuzu, each showcases an alcohol alternative in the ingredients list.

    Where to rest your head

    Stow your suitcase at the newly opened Aloft hotel, or check into an Airbnb managed by Home on the Range LBK, which owns four beautifully decorated properties all near Texas Tech University.

    Looking forward

    In the coming months, Lubbock will see the debut of Milestones Park and a new Dave & Busters. Even if you've visited before, there's always more to discover in Hub City — plan your next visit now.

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    TX to TN

    FlixBus revives affordable route from Houston to Memphis via New Orleans

    Amber Heckler
    Aug 14, 2026 | 1:30 pm
    FlixBus
    Photo courtesy of FlixBus
    FlixBus is now cruising from Texas to Tennessee.

    Traveling from Texas to Tennessee is about to get a lot easier, more affordable, and more scenic. Budget-friendly bus service FlixBus will relaunch its Houston-Memphis route later this month, with service starting Thursday, August 27.

    FlixBus is the largest intercity bus network that offers passengers affordable and comfortable travel across 1,800 destinations in the U.S., Canada, and Mexico. The signature lime green buses come with free Wi-Fi, power outlets, and comfortable seating with extra legroom. Passengers can bring one carry-on and one stowed luggage for their trips.

    The Houston-to-Memphis route will depart from 605 Gray St. in Midtown, and arrive at Memphis Bus Station at 3033 Airways Blvd. Travel times might vary depending on the number of stops, traffic, and other circumstances, but will generally be 14.5 hours long.

    The seven stops along the Houston-Memphis route are:

    • Lake Charles (Lakepoint): 750 Enterprise Blvd., Lake Charles, LA 70601
    • Lafayette (Louisiana): 1701 N University Ave., Lafayette, LA 70507
    • Baton Rouge Bus Station: 1253 Florida Blvd., Baton Rouge, LA 70802
    • New Orleans Bus Station: 1001 Loyola Ave., New Orleans, LA 70113
    • Hattiesburg: 6635 US-49 S, Hattiesburg, MS 39401
    • Meridian Bus Stop: 1901 Front St., Meridian, MI 39301
    • Batesville (Terza One Stop Shop): 22023 MS-6, Batesville, MI 38606

    The route will operate five days a week with an extended daily service in November to accommodate Thanksgiving holiday demand. Fares for the route start at $88.98 per passenger per way.

    Another travel route from Texas to Tennessee
    In addition to the return of the Houston-Memphis route, FlixBus just launched its first-ever direct route connecting Dallas to Nashville, with departures running five days a week.

    Departures will be from the Dallas Bus Station at 9755 Harry Hines Blvd., and arrive at Nashville Bus Station at 709 Rep John Lewis Way South. Travel times will generally be between 11.5-14.5 hours.

    The Dallas-Nashville route will also offer direct access to other travel hubs, including:

    • Sulphur Springs (travel center): 1600 W. Shannon Rd., Sulphur Springs, TX 75482
    • Texarkana (travel stop): 4020 S. Lake Dr., Texarkana, TX 75501
    • Memphis Bus Station: 3033 Airways Blvd., Memphis, TN 38131

    The new Texas-Tennessee routes expand FlixBus' network across the South while offering travelers cost-effective and comfortable transportation to "major business, entertainment, and cultural destinations while providing access to smaller communities along the way."

    "The South continues to see increasing demand for affordable, convenient ways to travel between major cities," Flix North America head of communications Karina Frayter said in a statement. "As more travelers look for alternatives to driving or flying, we're expanding our network to make it easier to reach the destinations that matter most, whether you’re traveling for school or work, visiting friends and family, or taking a vacation."

    Passengers can book tickets for all destinations via FlixBus.com and the FlixBus app.

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