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    primed for cool cruisers

    Norwegian's over-the-top new liner launches Caribbean cruises from Galveston

    Steven Devadanam
    Dec 15, 2023 | 4:24 pm

    Cruise fans, start packing for an elevated, over-the-top tropical getaway.

    Norwegian Cruise Line has launched the inaugural season of its game-changing Prima Class Class cruise out of Galveston for the 2023 and 2024 seasons. One of Norwegian’s newest — and buzziest — new ships, the Prima Class vessel will embark on seven-day, round-trip cruises from Galveston to hot island getaways.

    That means locals can head to Harvest Caye in Belize; Costa Maya and Cozumel, Mexico; and Roatán (Bay Islands), Honduras. Norwegian’s newest liner, the Norwegian Viva, will now homeport in Galveston for the first time ever from December 2025 to April 2026, the company announced.

    Designed for a more discriminating cruiser — and to go head-to-head with other big cruise brands’ top-tier boats — Norwegian’s Prima is a floating resort and entertainment destination with modern design and over-the-top amenities and experiences. The massive ship towers with 20 decks and can accommodate up to 3,100 guests with 1500 staterooms, 18 dining venues, and 17 bars and lounges.

    Over-the-top fun

    While on-board cruise entertainment is hardly new, Norwegian revs things up with the Prima Speedway, which marks the first three-level racetrack ever to hit the seas. Water park thrills come via the Prima’s 10-story tall slides, which Norwegian claims are the fastest at sea.

    The Primna pushes the G forces with The Drop, which the company says is “the first free-fall slide in the world.”

    After voyagers get their floating F1 fun and dizzying drops on, they can dine at various specialty restaurant concepts and the Indulge Food Hall, with 11 different cuisines including Q, a Texas-style BBQ joint. Described as the cruise industry’s “first sustainable cocktail bar at sea,” the Metropolitan Bar offers a chance to pregame or postgame.

    Resort chic, stunning spaces, and nightlife vibes

    Adult-themed entertainment is a key Prima offering, perhaps nowhere more obvious than the Prima Theater & Club. Operating as a standard theater/entertainment destination during the say for shows, the venue drops the seats and literally transforms into an adult nightclub at night, with DJs, dancers, and nightlife vibes.

    Cruisers will obviously want to take in sea and island views, and the Prima Class makes it easier with Ocean Boulevard, the 44,000 square-foot, wrap-around outdoor walkway; and Oceanwalk, a glass bridge that boasts Instagram-ready photo ops and striking views.

    More outdoor chill comes via the infinity beach — think of this as a floating beach resort with cabanas, lounge beds and chairs, and sea-facing infinity pools. Read a book or catch up with friends at La Terrazza, a sunny, al fresco lounge area, or take in a moment of zen at The Concourse, the ship’s open-air sculpture garden.

    Singles, couples, families, and groups can all enjoy targeted accommodations. Solo staterooms are priced and designed for the single cruiser in mind, couples can enjoy upscale, comfy rooms, and large families can stay apart, and together, via connecting balcony staterooms.

    Primed for cruisers

    Speaking of upscale, travelers can upgrade to a more private experience via The Haven by Norwegian. This luxe complex is accessed only via keycard and offers 107 suites, a private restaurant, bar, lounge and sundeck, plus a concierge and 24- hour butler service.

    Given its newer status, the Prima is design-focused; the interior harks to a modern hotel aesthetic. Outdoor amenities are reminiscent of posh sea resorts, while the bars, dining, and club reflect an urbane, metropolitan chic. Such focus on design and entertainment helped the Prima win industry publication Cruise Critic’s Best Ocean Cruise Ship in 2022.

    “We’re extremely excited to have Norwegian Prima officially sail out of Galveston, Texas this season, providing our guests with more opportunities to cruise from popular, easily accessible ports,” said David J. Herrera, president of Norwegian Cruise Line. “We recognize the strong cruise opportunity in Texas and are focused on strengthening our presence in that market. We are proud to bring two of our most innovative ships in the fleet to this great state for two back-to back winter seasons to offer dream cruise vacations to not only the immediate market, but the surrounding areas as well.”

    Current Prima cruises from Galveston start at $749 per traveler, starting in January 2024. Find more information on cruise dates, itineraries, and more here.

    As savvy local travelers are aware, this is prime time for Galveston cruising. Princess cruises just ported its largest ship ever in Texas for Galveston-based Caribbean cruises. And Royal Caribbean's massive liner is enough to wow even our staunchest cruise snob.

    Prima Norwegian Cruise Lines

    Image courtesy of Norwegian Cruise Lines

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    wave on wave

    Exhibit on Jewish immigration to Texas lands at Galveston museum

    Jef Rouner
    Sep 25, 2026 | 9:00 am
    Bryan Museum Galveston exterior
    Bryan Museum/Facebook
    The Bryan Museum will open the new exhibit in November.

    A new exhibit about the role Galveston played in bringing immigrants to Texas is set to open at the Bryan Museum. The exhibit will particularly highlight the wave of Jewish immigrants from Russia and Eastern Europe in the early 1900s as they fled increasing persecution and pogroms.

    Port of Promise: Jewish Pioneers of Texas explores the history of the Galveston Plan, sometimes known as the Galveston Movement. Between 1907 and 1914, roughly 10,000 Jews left Russia after a series of bloody pogroms sparked by conspiracy theories that Jewish leaders had assassinated Tsar Alexander II. Developed with support from the Joan and Stanford Alexander South Texas Jewish Archives at Rice University, it shows how these immigrants spread through Texas as pioneers and entrepreneurs, building communities in America.

    “The impact of The Galveston Plan cannot be overstated. These determined individuals overcame tremendous obstacles to becoming some of the most successful and philanthropic people in the history of Texas,” said Charles C. Foster, immigration attorney and historian.

    Port of Promise opens November 7 and runs through January 21, 2027. Admittance is included with general tickets.

    Though the exhibit is primarily focused on the Galveston Movement, the island's role as one of the largest immigration hubs in the United States during the 1800s is also explored. Known as the Ellis Island of the West, Galveston handled around 200,000 immigrants between 1845 and 1948. For much of this time period, there were no restrictions on immigration into the U.S., and people from Europe, Latin America, and South America were all processed through the Port of Galveston.

    According to Foster, the wave of Jewish migration sparked anti-immigrant backlashes in the Northeastern United States, prompting Jewish community leaders to direct migrants to Texas.

    “With anti-immigration policies and anti-native sentiments rising, Galveston was strategically chosen as a great alternative to the crowded cities of the Northeast,” said Foster. “It wasn’t just a port; it was a plan. A way to welcome Jewish immigrants into the heart of the country instead of concentrating them on the East Coast.”

    With immigration a hot button topic in contemporary politics, the Bryan Museum felt it was important to celebrate how much previous waves have contributed to Texas.

    "Texas has always been shaped by people who arrived seeking opportunity and the chance to build a better future," said Melissa Williams Murphy, Bryan Museum executive director. "This exhibition honors the extraordinary contributions of immigrants whose impact continues to be felt across our state while ensuring their stories are preserved for future generations."

    In addition to the exhibit, the Bryan Museum will also host three special public programs throughout the run. These include a panel talk with Foster on the Galveston Plan; a presentation by Robert Sakowitz on his family's luxury stores in the state; and a lecture by Dr. Nancy Katz on Jewish Texas before and after the Galveston Plan. Tickets for these events are separate from admission and must be reserved in advance through the Bryan Museum website.

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