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    Cool Co-Op Coming

    New marketplace development will transform historic New Braunfels site

    Katherine Stinson
    Dec 2, 2022 | 10:25 am
    New Braunfels Co-Op Marketplace

    The Co-Op Marketplace is coming to historic downtown New Braunfels in 2024.

    Rendering by Mogas + Gonzalez Associated Architects

    Changes are ahead for historic downtown New Braunfels, with a new 2.5-acre mixed-use development set to transform and repurpose the former New Braunfels Producers Co-Op. Announced via press release November 16, and slated to open in 2024, the new Co-Op Marketplace will feature a biergarten, restaurants, bars, coffee shops, retail, and park space with a stage for live music.

    The site transformation is the brainchild of New Braunfels-area entrepreneurs and business owners, so local residents can take heart that the project was made by locals, for locals. The late, notable New Braunfels businessman Ron Snider was one of the entrepreneurs behind the Co-Op Marketplace idea, working in tandem with his business partners, attorney Mike Myers and real estate developer Fred Heimer.

    Now, Snider's wife, Carol, and their son, Chris, owners of nearby Krauses Cafe + Biergarten, are leading the project in honor of Snider's original vision."This is a very exciting project to be involved with and it has evolved a lot along the way while still holding true to what my dad and his partners originally envisioned by bringing something unique to downtown New Braunfels that the community can enjoy," Chris Snider shared in the release.

    New Braunfels Co-Op MarketplaceThe Co-Op Marketplace will transform and repurpose the former New Braunfels Producers Co-Op. Courtesy photo

    With construction set to begin in 2023, the new co-op space will be roughly 2.5 acres and feature more than 25,000 square feet of indoor space for guests. The release shared plans to adapt the existing agricultural buildings for the development, transforming structures like the 65-foot-tall grain silo, which will become the market's west entrance.

    Plans for the space include more than an acre of outdoor space for guests to enjoy good weather days, with a splash pad and 4,000 square feet of artificial turf, seating, and shade trees.

    Co-Op Marketplace New BraunfelsThe new development will feature a biergarten, restaurants, bars, coffee shops, retail, and park spaces.Rendering by Mogas + Gonzalez Associated Architects

    San Antonio-based architectural practice Mogas + Gonzalez have been heavily involved in the plans for the space.

    "Mogas + Gonzalez Associated Architects has worked closely with the owners’ vision to repurpose and recycle the existing and historically designated agrarian Co-Op structures to craft a campus of indoor and outdoor spaces that invite the city and its visitors to relax, dine, and celebrate right in the heart of Downtown New Braunfels," said architect Richard Mogas in the release.

    The exciting new space will be located at 210 S. Castell Ave. Guests can grab authentic German fare down the street at Krause's and walk down to the Co-Op, which will also have a 13,000 square foot marketplace for restaurants, vendors, and more.

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    go rural

    Tiny West Texas town tops Airbnb's 'off-the-map' destinations to visit

    Amber Heckler
    Mar 27, 2026 | 4:45 pm
    Matador, Texas, Airbnb, best rural destinations
    Photo courtesy of Airbnb
    Welcome to Matador, Texas.

    More Texas travelers are shying away from tourist traps for their vacations and instead embracing the calming roadside with increasing interest in rural areas of the state, according to Airbnb, and one tiny Texas city in the Panhandle is generating buzz atop a brand-new list of under-the-radar rural destinations in America.

    The vacation rental marketplace's inaugural "Off-the-Map" list features 20 rural destinations across the country where short-term rentals are bringing in "new opportunities for local tourism."

    "From coastal fishing villages to Cajun bayou towns and alpine mountain escapes, America Off-the-Map invites travelers to discover something new and helps support local economies and communities across the country," the report said.

    Matador, a small town about 80 miles northeast of Lubbock and 530 miles from Houston, was named the No. 1 hidden gem vacation destination in Texas. The report described Matador as a part of Texas that tourists "haven’t found" yet, which is what makes it all the more rewarding as an undiscovered treasure.

    "Welcome to the seat of Motley County – where the wind is constant, the skies are enormous, and the history is deeper than the caprock beneath your boots," the report said.

    Visitors can explore the Motley County Historical Museum, which explores the building's history as the Traweek Hospital that was originally built nearly a century ago. The museum also sheds light on Native American history, the life of ranchers, and other historical facts about the town and county.

    Local restaurants like Chelle's Garden or TC's Ponderosa in nearby Dickens are good spots for travelers to eat like a local, while the Coffee Mill and Mercantile in Quitaque is the place to be for breakfast, lunch, and a cup of joe.

    Matador is also less than an hour away from the newly expanded Caprock Canyons State Park and Trailway, a popular Texas state park known for its roaming bison herd and bat colony.

    According to Airbnb's website, there are over 130 short-term rentals in Matador and the surrounding Motley County area, with some homes available for $172 for an overnight stay in April 2026.

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