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    Insider Tips

    Texas' most unlikely tourist destination? Waco — yes, Waco — quietly pushes to become a major getaway lure

    Barbara Kuntz
    Barbara Kuntz
    Oct 8, 2014 | 10:38 am

    Waco is a wonderful place to grow up. Baylor University offers educational and athletic events, the symphony and local community theaters present concerts and plays and Lake Waco provides a weekend place to be for skiing and boating. Getting from one end of town to the other in minutes — even on bicycles — is easy and there are more small-town charms.

    When members of the Waco & The Heart of Texas marketing team came to Houston recently to promote the area as a tourist destination though, I was surprised.

    Pleasantly surprised, that is, as this home of the Baylor Bears has truly grown with attractions that out-of-towners can definitely enjoy. People flock to the 500-plus-acre municipal park and the city's zoo. The property along the Bosque and Brazos rivers is lined with sidewalks stretching from the park to the historic Waco Suspension Bridge (the longest single-span suspension bridge west of the Mississippi when it was built in 1870), creating the city's own Riverwalk.

    Downtown is thriving with shopping and dining. And the opportunities to make this trip a weekend getaway extend to partner cities Bellmead, McGregor and Hewitt.

    As a native Wacoan, I've chosen what I think are the Top 10 reasons to visit Waco on the Brazos. Some suggestions are places that I frequented when young, some have dramatically improved through the years and others are more recent additions. I think you, too, will be surprised at how much Waco has to offer.

    Cameron Park
    I'm sure "Shakespeare in the Park" is still staged in Cameron Park, bringing back memories of my first viewing of A Midsummer Night's Dream there. Cameron Park, as mentioned above, is teaming with activities for walkers to cyclists to nature lovers. Now in this 1910-dedicated natural sanctuary, disc golf courses are at hand, playgrounds abound and water sports like kayaking are available.

    Be sure to hike up (or drive) to Lovers' Leap for incredible vistas of the river below from 100-foot-tall limestone cliffs. You'll be impressed with Cameron Park Zoo, too, designed as a natural habitat for its animal family.

    Balcones Distilling
    Yes, Waco has spirit, not just of the green-and-gold kind. In fact, the distillery (named after the Balcones Fault that runs through the region), was declared winner of Whisky Magazine's 2012 and 2014 Icons of Whisky awards, as well as earning the distinction of being named Craft Whiskey Distillery of the Year. The Waco establishment's products include handmade blue corn whisky; “rumble,” a spirit made from Texas wildflower honey, Mission figs and Demarara sugar; and Balcones Single Malt, a single malt whisky made with traditional ingredients and aged in new ways.

    Balcones Distilling is open by appointment only.

    Brazos Valley Cheese
    Every one of the cheeses from Brazos Valley Cheese is made with raw cow’s milk drawn from the grass-fed cows that graze freely on three local Brazos River Valley dairies. The hard cheeses are aged in an underground cheese cave.

    Sample them all. My favorite: Eden, a brie garnished with a layer of vegetable ash and wrapped in fig leaves grown at the farm.

    The Armstrong Browning Library
    Located on the Baylor University campus, the Armstrong Browning Library is a popular stop for travelers and school groups who are attracted by the love story and poetry of the Brownings or the unique beauty of the grand three-story Italian Renaissance-style building — or both. Sixty-two stained glass windows, black walnut marquetry paneling, intricate ceiling designs and an impressive terrazzo entrance floor also make this library a place to stay awhile.

    Dr Pepper Museum and Free Enterprise Institute
    The 1906 Artesian Manufacturing and Bottling Co. was the first building dedicated to the manufacturing of Dr Pepper. In 1997, it became the largest tribute to the imagination and talent that fueled the soft drink's success.

    Enjoy the displays and listen to commercial jingles that became singable through the years, from Vim, Vigor and Vitality, Drink a Bite to Eat at 10, 2 and 4, I’m a Pepper to Just What the Doctor Ordered. And remember: There is no period in Dr

    Spice Village
    Get ready to shop until you drop at Spice Village, a 30,000-square-foot space housing more than 80 different shops and services under one roof. Find apparel, accessories, home décor and vintage goods, as well as a skin care studio, spray tan parlor and The Olive Branch Express for a bite to eat. You'll discover a whole lot more while strolling through this restored 1908 building.

    Waco Mammoth Site
    The Waco Mammoth Site sits on more than 100 acres of wooded parkland along the Bosque River and provides a glimpse into the lives of Columbian mammoths who walked the area some 65,000 years ago. Using hand tools such as brushes and bamboo scrapers, crews slowly excavated this lost world, uncovering from 1978 to 1990 the fossil remains of these giant creatures. An additional six additional mammoths were excavated later.

    Texas Ranger Hall of Fame and Museum
    Brush up on your history at this state-designated memorial commemorating the service and sacrifices of 30 Texas Rangers who gave their lives in the line of duty or made significant contributions to the development of the service. Inductees are selected by a committee of serving and retired Rangers.

    The Rangers, who have protected the people of Texas since 1823, have been called one of the most effective investigative law enforcement agencies in the world.

    Homestead Traditional Crafts Village
    Residents of this 510-acre community welcome visitors year-round to visit the shops of the craft village, watch craftsmen and craftsmen at work and even attend classes to learn a skill. Enjoy a homemade meal at Cafe Homestead with baked goods to purchase. Inside The Barn, you'll find for sale handcrafted furniture and accessories plus hundreds of one-of-a-kind heirloom gift items.

    And West, Texas, is just up Interstate 45 a bit for the most authentic kolaches made in the town's Czech family-owned bakeries — and the giant WestFest celebration held every Labor Day weekend, too.

    McLane Stadium
    Finished just in time for the Fighting Baylor Bears' 2014 football season, McLane Stadium welcomes not only students with its on-campus location but football fans from across the country. Get ready to join the crowds raising their bear claws into the air and roaring "Sic 'em Bears" in this state-of-the-art facility.

    Lovers' Leap in Cameron Park.

    Waco & The Heart of Texas September 2014 Lovers' Leap at Cameron Park
    Photo courtesy of Waco & the Heart of Texas
    Lovers' Leap in Cameron Park.
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    Fashion on display

    Rare Halston fashion exhibition now on display in West Texas city

    Brandon Watson
    Feb 17, 2026 | 2:30 pm
    Halston: Inventing American Fashion exhibit Ellen Noël Art Museum
    Photo courtesy of Ellen Noël Art Museum
    An colorful eveningwear grouping takes advantage of Ellen Noël Art Museum's curved walls.

    A rare exhibition honoring fashion pioneer Halston has popped up in an unexpected place: West Texas. Houston fashionistas who are fans of the designer can hop a flight (or drive eight hours) to Odessa’s newly revamped Ellen Noël Art Museum to view "Halston: Inventing American Fashion."

    Halston’s minimalistic fashions are rarely the subjects of retrospectives, although the designer’s dramatic life story recently had a pop-cultural resurgence through a 2021 Ryan Murphy miniseries. "Halston: Inventing American Fashion" assesses the talent that made him a household name.

    Known now for outfitting 1970s icons like Liza Minelli and Bianca Jagger, Halston changed the international reputation of American sportswear as part of the famous 1973 “Battle of Versailles” fashion show, holding his own against Paris’ most lauded couturiers. His uniquely louche style still influences contemporary brands like Marc Jacobs, Zac Posen, and Tom Ford, who was briefly the creative director for a revised Halston label.

    The mannequins in the Odessa display are outfitted with 75 ensembles from flowing Ultrasuede daywear to more dramatic draped gowns. The pieces “illustrate how Halston revolutionized fashion by prioritizing comfort, confidence, and modern femininity,” according to a release.

    Although Odessa may seem an odd choice for the show, Halston had deep Texas connections. After he moved on from hat making, Amarillo millionaire Estelle Marsh was his sole backer willing to fund his first Madison Avenue boutique.

     Ellen No\u00ebl Art Museum, Odessa, new facade. The new facade at Ellen Noël Art MuseumPhoto courtesy of Ellen Noël Art Museum

    Halston: Inventing American Fashion exhibit Ellen No\u00ebl Art Museum

    Photo courtesy of Ellen Noël Art Museum

    An colorful eveningwear grouping takes advantage of Ellen Noël Art Museum's curved walls.

    And the recently completed renovation of Odessa's Ellen Noël Art Museum has some of the designer’s signature sleek. Designed by architect R.J. Lopez, the renovation includes new galleries and improved circulation, but the centerpiece is a striking transparent façade, replacing the original brick of the 1985 building.

    “The renovation project has been over 10 years in the making and in the construction phase for the past two years,” says the museum’s buildings manager, Steve Patton, via a release. “The completion of the project has resulted in an incredible facility that is a shining star in West Texas, offering programs and exhibits that will be a destination point for people all over the world!”

    "Halston: Inventing American Fashion" will run through March 22. Admission to the Ellen Noël Art Museum is free.

    exhibitsodessafashionwest texasmuseumsdesignertexas
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