Up In the Air
United Airlines is trying to change airplane food's well-deserved bad rap.
The airline has introduced a new series of Choice Menu "Bistro on Board" selections, giving coach passengers new items to purchase on selected flights. The new menu will be offered on all United flights longer than three-and-a-half hours within North America and all flights to and from Central America. And it's being touted as "fresh food."
Among the items are a ham and Swiss baguette for breakfast and a caprese baguette, "Asian-style" noodle salad and an artisan cheese selection for lunch and dinner.
"One of our key goals in the Choice Menu program is we want to change our customers' perception of food purchased on board, and I think we nailed it," United Airlines executive chef Gerry Gull said in a statement. Lynda Coffman, United's vice president of food services adds, "These new selections are just one piece of the high-quality experience we continue to build for our customers, as we add more of the conveniences they're asking for when they travel."