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    Robust rentals

    This Hill Country hot spot cashes in with $40 million in Airbnb income

    John Egan
    May 30, 2022 | 2:20 pm
    Wildflowers in Fredericksburg
    Gillespie County saw the biggest Airbnb income total for any rural county in Texas.
    Photo by Steve Rawls

    It really pays to be an Airbnb host in the Hill Country hot spot of Fredericksburg.

    Data released by Airbnb shows that among rural counties in Texas, Airbnb hosts in Gillespie County — anchored by Fredericksburg — hauled in $40 million last year. That, by far, was the biggest Airbnb income total for any rural county in Texas. In fact, Gillespie County represented a little over one-third of the roughly $115 million earned in 2021 by rural Airbnb hosts in the Lone Star State.

    The Fredericksburg area is home to hundreds of short-term rental properties. An ordinance tightening regulation of short-term rentals in Fredericksburg took effect April 1. The crackdown on these rental properties has divided local residents, with some property owners pushing back against further regulation and some residents complaining about the disruption caused by short-term renters.

    Short-term rentals (STRs) “are needed in Fredericksburg,” Aaron Beeman, 2022 president of the Central Hill Country Board of Realtors, told Texas Realtor magazine ahead of passage of the ordinance. “We have the wineries and the weddings and all of these industries that require lodging. If you start removing STRs, that changes everything.”

    In 2021, Gillespie County racked up $241.1 million in direct travel spending, up 84.3 percent from 2020 and 88.2 percent from 2019, according to the Fredericksburg Convention and Visitor Bureau.

    The bureau says tourism in Fredericksburg has benefited from the rise of work-from-anywhere arrangements.

    “During the pandemic, visitors from across the nation and the state of Texas were encouraged [by the bureau] to work from Fredericksburg, and experience the town’s great restaurants, attractions, and outdoor adventures,” the bureau says in a report.

    Airbnb hosts in 20 other rural counties earned at $1 million last year:

    • Brewster, $8 million
    • Burnet, $6 million
    • Llano, $6 million
    • Henderson, $5 million
    • Kerr, $4.5 million
    • Blanco, $3 million
    • Uvalde, $3 million
    • Fayette, $2 million
    • Washington, $2 million
    • Calhoun, $1.5 million
    • Matagorda, $1.5 million
    • Palo Pinto, $1.5 million
    • Polk, $1.5 million
    • Wood, $1.5 million
    • Angelina, $1 million
    • Bosque, $1 million
    • Real, $1 million
    • San Jacinto, $1 million
    • Val Verde, $1 million
    • Van Zandt, $1 million
    hill-country
    news/travel

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    HAUTE PROPERTIES

    Southern Living picks Texas Hill Country as location of 2026 Idea House

    Brandon Watson
    Feb 19, 2026 | 3:30 pm
    Southern Living Idea House Fredericksburg
    Rendering by Jon Messer.
    Southern Living Idea House will be open for tours beginning September 18.

    Whether Texas is part of the South may still be an open question, but Southern Living is settling the debate with a big investment. The Birmingham, Alabama-based lifestyle magazine will build its newest Idea House in the Hill Country town of Fredericksburg.

    For more than 35 years, Southern Living has drafted Southern builders, architects, and designers to build new homes that not only showcase the latest innovations in home design but are the epitomes of Southern style. This year, the magazine chose Fredericksburg's Friedën community, a 130-acre development featuring parks, nature trails, and lakes.

    "We're excited to call Fredericksburg home for the year and to celebrate the distinct character of the Texas Hill Country,” says editor-in-chief Sid Evans in a release. “Surrounded by rolling hills and wide-open views, this home reflects the region's natural beauty and the relaxed spirit of the Lone Star State."

    The design of the versatile home proves the modern farmhouse trend still has some legs. Southern Living’s designers update the look by ditching whitewashed everything for a more contemporary color palette that blends in with the Hill Country’s natural landscape. Floor-to-ceiling windows further “dissolve the boundaries” between the interior and the great outdoors.

    To bring their vision to life, Southern Living drafted a local team, including builder Kurk Homes, architect Andrew Bray of Mustard Architects, landscape designer Melissa Gerstle, and interior designers Jean Liu, Marcus Mohon, and Paloma Contreras. But real estate gawkers will have to wait to see most of the details. The house won’t be unveiled until September 18, when public tours open and the October issue hits stands.

    Southern Living, however, did tease a few details, saying the home is being built for “multi-generational” living with sustainable products and appliances, a motor court entry, and a private casita. No doubt, interior design buffs will also find inspiration in the decor's bold choices. Last year’s Idea House in Virginia mixed in everything from garden florals and African mudcloth to animal prints and kitchsy cottagecore art.

    The Idea House will be open to the public for tours from September 18 through December 20, 2026. Tickets will be available beginning in April, with a portion of the proceeds supporting area charities. After the open house, the home will be available for sale at an undisclosed price.

    homeshome designinterior designfredericksburghill countrysouthern living
    news/travel
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