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    Tuscany at its best

    Hidden Italy: Magical Tuscany town offers fairy-tale setting and world's best ice cream

    Bill Van Rysdam
    Mar 23, 2014 | 3:36 pm

    Exploring Tuscany is like searching for that perfect plate of pasta. You can become overwhelmed by so many places that you worry you missed something along the way. From Florence to Sienna to Pisa, the Old World charm and rustic countryside provides ample locations to eat; drink and soak up some incredible history. But, if you are interested in a one special place off the beaten path, go visit San Gimignano.

    San Gimignano is a historic town that dates back to 63 B.C. Known as “The Manhattan of Italy,” it boasted 72 towers in the 14th century when families displayed their power and wealth. When a family lost its influence, their towers would be removed by rivals. Today, only 13 towers remain, but that does not lessen the charm.

    One can’t help but feel the aura of a fairy-tale town that has been witness to much over its history.

    The town became important for its location for pilgrims who traveled to Rome, mainly from France. The detour to the port of Pisa made San Gimignano one of the most important transit and stopping sites for all travelers.

    Today San Gimignano is not an easy place to get to. Located in the province of Siena in north-central Italy, there is no train station or major highway nearby. One must depend on the local bus service, or participate in an excursion. While I normally prefer to travel outside of groups, my excursion allowed for us to wander freely around the town with no guide or group to follow.

    Entering the enormous Porta San Giovanni instantly takes one back in time. Streets made of brick house little shops that sell everything from a wide assortment of Tuscany food, including wild boar, fine works of art and the ever prevalent tacky magnets. One can’t help but feel the aura of a fairy-tale town that has been witness to much over its history.

    Every step you take in San Gimignano affords a brilliant photo opportunity. Whether it’s looking up at one its majestic towers, admiring a tiny church or gazing across the Tuscany landscape, one is grateful for the world of digital cameras and very large memory discs.

    Thankfully, there is also plenty to eat and drink, including a special local wine called Vernaccia di San Gimignano.

    Thankfully, there is also plenty to eat and drink, including a special local wine called Vernaccia di San Gimignano. The wine was first cited back in 1276, when the Commune of San Gimignano instilled a duty tax for imports and exports. Vernaccia has been enjoyed by many over the years including Pope Martin IV, Dante Alighieri as well as powerful governors like Ludovico il Moro and Lorenzo il Magnifico.

    If your feet get tired, try resting in the Piazza della Cisterna and indulge in some Italian ice cream from Gelateria Dondoli (which boasts winning the Ice Cream World Championships in 2006-07 and 2008-09). You can enjoy your gelato while sitting on the cistern admiring the Torre del Diavolo, (the Devil's Tower) whose story is that its owner, returning from a long journey, found it unexplainably higher which he ascribed as the work to the Devil.

    Tuscany seems to be one of those places where one can never get enough, but if you are up for a little adventure, San Gimignano is the place. You may just find it has the right ingredients to make your visit to Tuscany picture perfect.

    Walking up the Via San Gimignano with tower in view.

    8 San Gimignano
    Photo by Bill Van Rysdam
    Walking up the Via San Gimignano with tower in view.
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    Fast Event Finds

    All the best events and free pop-ups during F1 race week in Texas

    Amber Heckler
    Oct 19, 2026 | 2:00 pm
    f1, fernando alonso
    Photo by Daniel Cavazos
    It's almost race week.

    It's nearly time for the Formula 1 U.S. Grand Prix at Circuit of the Americas (COTA), which can only mean one thing: F1 teams and partners are flocking to Austin for exhilarating race-themed events, pop-ups, and more.

    CultureMap has rounded up nearly a dozen of these events to help locals and visitors find their way around town, and to explore the best of what F1 brings to the city. We'll add more as we hear more.

    Pop-ups and fan hubs

    Atlassian Williams F1 Team Austin Fan Zone
    October 19-24, various times, 800 Congress Ave.
    The Atlassian Williams F1 Team is taking over a downtown Austin event venue for its free Fan Zone pop-up featuring driver experiences, a show car, special edition merchandise, racing simulators, and more. Visitors also have a chance to catch live Q&As with driver Alex Albon and team principal James Vowles, purchase the newly released Austin edition of the Williams x Marvel comic, and test objects in a wind tunnel. The Fan Zone will be open from 11 am to 7 pm Monday through Wednesday, and from 10 am to 7 pm Thursday through Saturday.

    Lando's Original Service Dept. in downtown Austin
    October 21-25, various times, 1500 San Jacinto Blvd.
    A vintage gas station in downtown Austin is getting a major 70's-style makeover for race week. Starting Wednesday, Lando Norris fans can shop for exclusive apparel and accessories at Lando's Original Service Dept. and explore custom postcard and patch-making stations in partnership with Google Gemini. The pop-up will be open from noon to 7 pm Wednesday, and from 9 am to 7 pm Thursday through Sunday.

    Lando's Original Service Dept. pop-up in downtown Austin Lando's Original Service Dept. is inspired by 70's-style American shop garages.Photo courtesy of the Lando Norris Store

    Mercedes F1 Team Fan Hub
    October 22-25, various times, 400 Congress Ave.
    F1 fans can test their speed as a pit stop mechanic, race in cutting-edge F1 simulators, and participate in F1-themed tailgates at the Mercedes F1 Team's free fan hub. The fan hub also promises daily giveaways, official team merchandise, local music performances, and Texas food vendors. The hub will be open from noon to 8:30 pm Thursday through Friday, from 1:30-9 pm Saturday, and from 10:30 am to 7 pm Sunday.

    Enchanté x Ford Racing at Distribution Hall
    October 22-25, various times, 1500 E. 4th St.
    Australian former F1 driver Daniel Ricciardo and his clothing brand Enchanté are racing into East Austin with an all American-themed pop-up at Distribution Hall in collaboration with Ford Racing. Details are sparse, but the website hints at a new collection and "a few surprises along the way." The pop-up will be open Thursday through Saturday from 11 am to 7 pm, and from 11 am to 5 pm Sunday.

    Events

    Road to the Race: Austin’s Official Prelude to the USGP
    October 21 from 5-9:30 pm, 701 W. Riverside Dr.
    In collaboration with Circuit of the Americas and the Exotics Network, the fourth annual Road to the Race supercar showcase returns to the Long Center for an evening of live entertainment, immersive experiences, and much more. Motorsport fans can expect to see over 100 hypercars and supercars spread across the Long Center grounds, plus racing simulators, food and drink vendors, and a C-130J military flyover. A live charity auction benefiting the Long Center and Dell Children's Medical Center will close out the evening. VIP admission is waitlisted, but general admission tickets are still available for $10 per person online.

    Pink Paddock Club x Aston Martin Aramco F1 Team at The Bungalow
    October 21, VIP hour from 6-7 pm, general admission entry from 7-11 pm, 83 Rainey St.
    Sorry boys, this event is for the girls. Formula 1 podcast Pink Paddock Club is hosting a free girls night at The Bungalow with a live podcast recording with a special guest during a VIP hour from 6-7 pm. Attendees can get a swag bag and participate in a charm bar with local organization Craft and Yap to customize a race-themed keepsake. Visitors who sign up to attend the meetup will be entered into a VIP raffle to gain early entry to the event, but general entry will start at 7 pm.

    Esses Bazaar ATX at Inn Cahoots
    Thursday, October 22 starting at 3 pm, 1221 E. 6th St.
    Motorsport and culture publication Esses Magazine is returning to Austin for its second annual Esses Bazaar event highlighting local vendors, Tejano music from DJ Helios, and a performance from Selena Quintanilla tribute band Bidi Bidi Banda. Other activities include flash tattoos, glam stations, local food vendors, western wear shops, and cocktails. Attendees can also snap a photo with a Visa Cash App Racing Bulls (VCARB) showcar. A lineup of country music performances will start at 7 pm, including the musical debut of VCARB driver Liam Lawson. RSVPs are limited, but interested attendees can join the waitlist for an RSVP drop on October 19.

    Black & White Kickoff Party at Central Machine Works
    October 22 from 6-10 pm, 4824 E. Cesar Chavez St.
    Austin car show organizer Manual Focus is partnering with Audi to start the race weekend celebrations early with a free art and car showcase and live music from DJ Vegan Leather and Jonathan Terrell. Attendees are encouraged to dress in their best black-and-white attire — it can be vintage streetwear, cocktail attire, or a simple black t-shirt. Specially commissioned works from Karl Ruckgaber, Jules Doty, Eric Mack, Laurie Carswell, and Mario Christou will be on display and available for purchase, and Audi will have "a handpicked mix of classic European icons and the next generation of Audi performance." RSVP via Eventbrite.

    Courts Club x Padel39: The Padel Grand Prix
    October 23-24, 4716 E. 5th St.
    Padel39 East, an upscale sports club, is transforming into a dedicated F1 venue with a two-day, pre-race celebration party featuring competitive padel matches, live F1 streams in the viewing lounge, brand activations, cocktails, DJ sets, and more. Guests may spot Ferrari on-site as well as Giesen alcohol-removed New Zealand wines. RSVP via therumor.com.

    Sports Illustrated Circuit Series afterparty
    October 24, doors open at 8:30 pm, 304 E. 3rd St.
    Canadian DJ Blond:ish will headline Sports Illustrated's iconic Circuit Series afterparty at 304 E. 3rd St. on Saturday night, with supporting performances from DJ UnKommon and Markos. Early entry general admission (before 10 pm) is $43 per person, and general admission is $78.01 per person. Tickets can be purchased via dice.fm.

    Packages and deals

    Atlassian Williams F1 Team Grandstand Package
    A limited number of seats are still available for the Atlassian Williams F1 Team's exclusive package that guarantees premium grandstand views at Turn 4 over all three days of the race weekend. Additional perks include complimentary team merch (a New Era cap and official team flag), a 25 percent discount at the team Fan Zone in downtown Austin, and an entry into a prize draw for a driver meet and greet at the Fan Zone. Ticket prices for the Williams F1 Team Package are $747 per person and can be ordered via Ticketmaster.

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