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SXSW Secrets

Top SXSW secrets for parties, RSVPs, and more at Austin's biggest, craziest and most fabulous festival

Tom Thornton
Tom Thornton
Mar 10, 2016 | 3:03 pm
Max Frost SXSW Austin
Here are the best SXSW hacks for this year's festival.
Photo by Daniel Cavazos

If you’ve never attended SXSW, the sheer magnitude of the event can be overwhelming. With 2,200 acts and over 100 venues for music alone, the entire festival, which kicks off today and runs through March 20 in Austin, is a choose-your-own adventure. Whether you gravitate toward established names or new discoveries, there’s something for everyone.

After 11 years of attending the festival, we’ve learned a thing or two festivalgoers can utilize for a more enjoyable week. Here is our advice for maximum SXSW happiness.

Prepping for the fest

Badge, wristband, or neither
There are three levels of privilege at SXSW. In most cases, badge holders have priority access, wristbands are second, and RSVP (or cash covers) come third. If you really want to catch someone like Santigold or Ryan Adams, you’ll likely need a badge for those gigs. If you’re going on the cheap, be prepared to line up very early, or opt for discovering smaller acts.

RSVPster
The unofficial day (and night) showcases at SXSW are an amazing benefit to locals who aren’t springing for a badge, but the random timing of showcase announcements and RSVPs can leave you tethered to your computer for weeks. The solution? RSVPster, a website that uses a burner email of your choice to RSVP you to as many public events as possible. Priced at just $30, this may be the best time saver of the festival.

Showlist Austin
While a number of public lists are available for unofficial day showcases, the old-school text formatting at Showlist Austin is our favorite pocket guide to day shows. Simply check the boxes of the ones you’re interested in, then print out a customized page or two for each day you attend. You’ll be thankful to have it.

Battery case and earplugs
Go to Amazon now, and order an Anker iPhone battery case ($31) and a pair of Etymotic earplugs ($13). You will be desperately sorry if you don’t. While you’re there, grab a $6 pack of rain ponchos. For $50, you’ll protect your hearing, double your battery life, and be prepared for inclement weather.

Restaurant reservations
This is an underrated but critical tip: Go to OpenTable and grab 6:30 pm dinner reservations at one restaurant per night. While other hungry festivalgoers wait in half-hour food trailer lines, you can walk right into El Naranjo, Olamaie, or Emmer & Rye for an air-conditioned, relaxing meal.

At the Austin Convention Center

Don’t sleep on the day stage
SXSW’s day stage at the convention center hosts radio simulcasts, meaning that badge holders have great access to bigger acts (albeit in a random convention hall). This year, you’ll find White Denim, Chvrches, Hinds, Låpsley, and many more.

SXXpress Pass
Did you buy a badge? Are you downtown early? If so, head to Exhibit Hall 5 at the convention center and grab a pass for the evening show you’re most excited about. Doing so allows "line skipper" privileges — critical for headliner shows.

Big show lottos
It seems like at least one arena or stadium band drops in for a surprise show each year. (We’d like Prince to come back, please.) When these shows are announced, ask at the convention center information booths about lottery tickets. To play fair, the festival often takes names for 24 hours and then sends an email to the lucky winners.

Let the big brands pamper you
If you have a Samsung smartphone, you can get tickets to shows by Public Enemy and Lil Wayne from the mobile company's booth (ask for details). If you have a Marriott Rewards card, the hotel will host shows from Mayer Hawthorne and The Avett Brothers that are free for members. YouTube is also hosting a showcase from Future. Stop by these brand booths to get hooked up.

In the field

Daily pack list
Here’s a good starting list to check before leaving the house: gum, cash, credit card, ID/license, phone charger, hand sanitizer, sunglasses, cap, comfortable shoes, sunscreen, Wet Wipes (trust us), and a light jacket.

Phone apps
The official SXSW app is a must. All panels, official day parties, and evening showcases are searchable here. Having a Twitter account and app is also vital for real-time updates on long lines, spots to avoid, and surprise appearances. Other apps that are very useful on the go include The Fader and DoStuff.

Backup plan
For every day party and showcase you plan to attend, circle at least one backup choice in case your preferred event reaches capacity. With large crowds and artist cancelations, events are often in flux, so plan accordingly.

Old-school meet-up points
At least once, you’ll kill your phone battery and lose track of your friends. To combat panic, set a couple of predetermined meal or happy hour gathering spots to reconvene with pals.

Lyft, Uber, and Mazda
Setting up Lyft and Uber accounts is helpful for SXSW — even with small surges, their pricing is usually more affordable than a cab. Mazda is also deploying some free shuttles from the convention center to official SXSW venues — grab these if you spot them.

Breaks and downtime

Food trailer park
The SouthBites food component curates a smart selection of food trucks in the lot on the Southeast corner of Cesar Chavez and Red River streets. This is an easy and quick break for lunch or a snack, but expect a minor price hike. This year’s selections include Burro, Chi’lantro, East Side King, Kerlin BBQ, and Veracruz All-Natural.

Escape the corridor
If Red River and Dirty Sixth are wearing you down, cross Congress Avenue. You’ll find a surprisingly light crowd at Congress and Warehouse District restaurants, so use these as a temporary reprieve. We recommend Second Bar and Kitchen, Swift's Attic, and La Condesa as easy wins.

Pay for a good drink — and tip
This is our favorite tip of the festival. While free well vodka or light lager is a big SXSW draw, you don’t have to down every free drink you're offered. Many venues are happy to sell you the drink you actually want, and some (Mohawk, Parish) even have pretty great whiskey and beer selections. Treat yourself — life’s too short for bad booze. Remember to tip generously, even on free drinks. These bartenders are your neighbors and friends — take good care of 'em.

Hotel lobbies are your friend
Nobody will blink if you park in the Hilton or Driskill lobby to plan your night and recharge your phone for a bit. That said, it is good karma to patronize said hotel by buying a snack or a beverage while you’re there.

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Hill country retreat

Canyon Ranch now booking stays for new resort in the Hill Country

Amber Heckler
Jun 25, 2026 | 10:30 am
Canyon Ranch Austin music room
Courtesy of Canyon Ranch Austin
Find new tunes on vinyl in the music room.

One of the world's most celebrated wellness brands is finally ready to make its Texas Hill Country debut: Canyon Ranch Austin is now accepting reservations for stays beginning October 15, 2026, at its highly anticipated retreat in Spicewood.

First announced in 2022, Canyon Ranch Austin sits on a sprawling 600-plus-acre ranch at 600 Moonlight Bend in Spicewood, an hour from downtown Austin. The destination spa-resort boasts 141 luxuriously appointed guest rooms that overlook 1.5 miles of Lake Travis and the countryside beyond.

The retreat boasts the largest spa in Texas, at 40,000 square feet, encompassing 37 treatment rooms, whirlpools, therapy tubs, steam rooms, lounges, and more.

Canyon Ranch Austin will also debut a women-only wellness collective, which a press release states is "the world's only dedicated practice and program in a resort setting with specialized offerings for women in every chapter of life."

Canyon Ranch will also provide four food and beverage concepts for guests to enjoy. Notably, the resort's signature restaurant Estella will feature a world-class culinary program led by chef Val Cantú, who was born in Texas and whose San Francisco restaurant, Californios, just earned three Michelin Stars.

Estella Estella is the signature restaurant at Canyon Ranch Austin.Courtesy of Canyon Ranch Austin

Canyon Ranch Austin music room

Courtesy of Canyon Ranch Austin

Find new tunes on vinyl in the music room.

Additional features of the property include:

  • A 27,000-square-foot barn that includes a gym, fitness studios, and an outdoor turf field "for fitness, movement, and leading-edge recovery"
  • A 12,000-square-foot medical center
  • Private beach on Lake Travis and space for watersports
  • Five miles of hike-and-bike ranch trails
  • Tennis, pickleball, and padel courts
  • Two outdoor pools
  • A wildflower workshop, garden, and equestrian program

The Austin-area resort is the fifth property in Canyon Ranch's portfolio. The premier wellness brand opened its flagship in Tucson, Arizona, in 1979 and is now headquartered in Fort Worth, home to a Canyon Ranch wellness club and spa.

Since its founding nearly five decades ago, Canyon Ranch has become one of the best-known names in the wellness and spa industry worldwide.

Canyon Ranch CEO Mark Rivers said the new Hill Country resort represents the brand's "bold vision for the future" that shows "what's next in the intersection of travel, hospitality, well-being, care, and culture."

"People today are seeking something fundamentally different from their travels and getaways — life-changing experiences, connection, health, wisdom, and joy," Rivers said in the release. "Time at Canyon Ranch answers the call, with stays inspired to help our guests live younger longer, pursue happiness, reconnect, or relax and feed body, mind, and spirit."

Canyon Ranch Austin will be surrounded by a 134-home residential community, The Ranch Home Collection, that will receive exclusive access to the resort and an on-site concierge wellness program. Homes are currently under construction, per the release.

Stays at Canyon Ranch Austin start at $1,325 per night, which includes a $200 nightly spa and fitness credit that can be used on spa and treatment services. Stays for more than three nights include an additional $300 health and wellness credit. Stays can be booked on canyonranch.com.

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