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    SXSW Secrets

    Top SXSW secrets for parties, RSVPs, and more at Austin's biggest, craziest and most fabulous festival

    Tom Thornton
    Tom Thornton
    Mar 10, 2016 | 3:03 pm
    Max Frost SXSW Austin
    Here are the best SXSW hacks for this year's festival.
    Photo by Daniel Cavazos

    If you’ve never attended SXSW, the sheer magnitude of the event can be overwhelming. With 2,200 acts and over 100 venues for music alone, the entire festival, which kicks off today and runs through March 20 in Austin, is a choose-your-own adventure. Whether you gravitate toward established names or new discoveries, there’s something for everyone.

    After 11 years of attending the festival, we’ve learned a thing or two festivalgoers can utilize for a more enjoyable week. Here is our advice for maximum SXSW happiness.

    Prepping for the fest

    Badge, wristband, or neither
    There are three levels of privilege at SXSW. In most cases, badge holders have priority access, wristbands are second, and RSVP (or cash covers) come third. If you really want to catch someone like Santigold or Ryan Adams, you’ll likely need a badge for those gigs. If you’re going on the cheap, be prepared to line up very early, or opt for discovering smaller acts.

    RSVPster
    The unofficial day (and night) showcases at SXSW are an amazing benefit to locals who aren’t springing for a badge, but the random timing of showcase announcements and RSVPs can leave you tethered to your computer for weeks. The solution? RSVPster, a website that uses a burner email of your choice to RSVP you to as many public events as possible. Priced at just $30, this may be the best time saver of the festival.

    Showlist Austin
    While a number of public lists are available for unofficial day showcases, the old-school text formatting at Showlist Austin is our favorite pocket guide to day shows. Simply check the boxes of the ones you’re interested in, then print out a customized page or two for each day you attend. You’ll be thankful to have it.

    Battery case and earplugs
    Go to Amazon now, and order an Anker iPhone battery case ($31) and a pair of Etymotic earplugs ($13). You will be desperately sorry if you don’t. While you’re there, grab a $6 pack of rain ponchos. For $50, you’ll protect your hearing, double your battery life, and be prepared for inclement weather.

    Restaurant reservations
    This is an underrated but critical tip: Go to OpenTable and grab 6:30 pm dinner reservations at one restaurant per night. While other hungry festivalgoers wait in half-hour food trailer lines, you can walk right into El Naranjo, Olamaie, or Emmer & Rye for an air-conditioned, relaxing meal.

    At the Austin Convention Center

    Don’t sleep on the day stage
    SXSW’s day stage at the convention center hosts radio simulcasts, meaning that badge holders have great access to bigger acts (albeit in a random convention hall). This year, you’ll find White Denim, Chvrches, Hinds, Låpsley, and many more.

    SXXpress Pass
    Did you buy a badge? Are you downtown early? If so, head to Exhibit Hall 5 at the convention center and grab a pass for the evening show you’re most excited about. Doing so allows "line skipper" privileges — critical for headliner shows.

    Big show lottos
    It seems like at least one arena or stadium band drops in for a surprise show each year. (We’d like Prince to come back, please.) When these shows are announced, ask at the convention center information booths about lottery tickets. To play fair, the festival often takes names for 24 hours and then sends an email to the lucky winners.

    Let the big brands pamper you
    If you have a Samsung smartphone, you can get tickets to shows by Public Enemy and Lil Wayne from the mobile company's booth (ask for details). If you have a Marriott Rewards card, the hotel will host shows from Mayer Hawthorne and The Avett Brothers that are free for members. YouTube is also hosting a showcase from Future. Stop by these brand booths to get hooked up.

    In the field

    Daily pack list
    Here’s a good starting list to check before leaving the house: gum, cash, credit card, ID/license, phone charger, hand sanitizer, sunglasses, cap, comfortable shoes, sunscreen, Wet Wipes (trust us), and a light jacket.

    Phone apps
    The official SXSW app is a must. All panels, official day parties, and evening showcases are searchable here. Having a Twitter account and app is also vital for real-time updates on long lines, spots to avoid, and surprise appearances. Other apps that are very useful on the go include The Fader and DoStuff.

    Backup plan
    For every day party and showcase you plan to attend, circle at least one backup choice in case your preferred event reaches capacity. With large crowds and artist cancelations, events are often in flux, so plan accordingly.

    Old-school meet-up points
    At least once, you’ll kill your phone battery and lose track of your friends. To combat panic, set a couple of predetermined meal or happy hour gathering spots to reconvene with pals.

    Lyft, Uber, and Mazda
    Setting up Lyft and Uber accounts is helpful for SXSW — even with small surges, their pricing is usually more affordable than a cab. Mazda is also deploying some free shuttles from the convention center to official SXSW venues — grab these if you spot them.

    Breaks and downtime

    Food trailer park
    The SouthBites food component curates a smart selection of food trucks in the lot on the Southeast corner of Cesar Chavez and Red River streets. This is an easy and quick break for lunch or a snack, but expect a minor price hike. This year’s selections include Burro, Chi’lantro, East Side King, Kerlin BBQ, and Veracruz All-Natural.

    Escape the corridor
    If Red River and Dirty Sixth are wearing you down, cross Congress Avenue. You’ll find a surprisingly light crowd at Congress and Warehouse District restaurants, so use these as a temporary reprieve. We recommend Second Bar and Kitchen, Swift's Attic, and La Condesa as easy wins.

    Pay for a good drink — and tip
    This is our favorite tip of the festival. While free well vodka or light lager is a big SXSW draw, you don’t have to down every free drink you're offered. Many venues are happy to sell you the drink you actually want, and some (Mohawk, Parish) even have pretty great whiskey and beer selections. Treat yourself — life’s too short for bad booze. Remember to tip generously, even on free drinks. These bartenders are your neighbors and friends — take good care of 'em.

    Hotel lobbies are your friend
    Nobody will blink if you park in the Hilton or Driskill lobby to plan your night and recharge your phone for a bit. That said, it is good karma to patronize said hotel by buying a snack or a beverage while you’re there.

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    where to travel right now

    Free Austin music festival + 6 more Texas travel ideas in January

    Amber Heckler
    Jan 7, 2026 | 10:30 am
    J’cuuzi Empire Garage Free Week
    Photo by Renee Dominguez
    Austin's Free Week music festival is a great way to support local artists during the slow season.

    If your New Year's resolution is to travel more in 2026, CultureMap has you covered with seven newly opened hotels, deals, and fun events happening around Texas in January.

    Houston wanderers can enjoy a free music festival in Austin, visit the iconic Fort Worth Stock Show & Rodeo, explore the vast collections at the San Antonio Museum of Art, or stay local by checking in at a newly opened hotel in the Heights.

    Here are our top picks for January Texas travel events, hotel news, and more.

    In Austin

    Donation-based festival Free Week is returning to Austin's famed Red River Cultural District (RRCD) from January 9-10. This year's festivities will include performances from over 80 musicians and bands at 13 different venues across both days. CultureMap has also compiled a list of our must-see artist picks. Local restaurants are also pitching in with food and beverage deals during the festival. Donations and a percentage of food and beverage sales will benefit the cultural district, which will dole out payments to artists who play, grants to the venues, and other assistance and preservation projects throughout the year.

    The Ruby Hotel & Bar in Round Rock is kicking off the new year with a special relaxing deal for January and February stays, via its "Getaway & Decompress" package. Guests who book a two-night stay using the code "GETAWAY" will receive a 15 percent discount, and a "serenity-inducing" Sweet Dreams sleep kit that includes an eye mask, pillow mist, and relaxation balm. Room rates begin at $129 per night, and reservations can be booked online or via phone.

    Room reservations are now available at the Inn at Green Pastures, a recently opened hotel in Austin's Bouldin Creek neighborhood on the same historic property as Southern restaurant Mattie's. The three-story inn features 63 guest rooms (including nine suites), a private pool, lounge, bar, and a brand new restaurant called Henry's Nite & Day. Nightly rates at the Inn at Green Pastures start at $395.

    At home in Houston

    Houston is starting the new year with a brand new hotel: Hotel Daphne recently opened in the Heights, boasting 49 guest rooms across a five-story building. It also features an all-day, Italian-inspired restaurant called Hypsi, a vine-wrapped courtyard and patio, jewel-box library, lobby retail shop, and an impressive art collection. But the most magnificent features of the property are the numerous mature Live Oak trees that have remained undisturbed during the hotel's construction. Rates at Hotel Daphne begin at $359 per night.

    Hotel Daphne lobby Hotel Daphne introduces sophisticated vintage flair to The Heights. Photo by Julie Soefer

    In San Antonio

    Nine historic artifacts housed at the San Antonio Museum of Art (SAMA) have recently been promised for a return to their rightful homes in Italy. One has departed already, but there's still plenty of time to admire the remaining eight pieces before they, too, are returned to the Italian government in 2030. The museum also features art from all over the world, including pieces from pre-1500s America. Admission is free for SAMA members and for children aged 12 and under, and tickets are $24 for adults with additional discounts for seniors (65-plus), military, and students.

    In Dallas-Fort Worth

    The Fort Worth Stock Show & Rodeo is gearing up for its 2026 extravaganza on January 16, with 23 days full of action-packed livestock and horse shows, live music, a carnival, shopping opportunities, and so much more. The main events are the daily rodeos at Dickies Arena, including the Best of the West Ranch Rodeo, Best of Mexico Celebración, Cowboys of Color Rodeo, and Bulls Night Out Extreme Bull Riding. Rodeo ticket prices vary by event and date, but there are many ways to get discounts for the Stock Show.

    Fort Worth Stock Show & Rodeo It's nearly time to don your best cowboy hat and boots and ride up to Fort Worth. Photo courtesy of the Fort Worth Stock Show & Rodeo

    The Arlington Museum of Art is celebrating beloved author Jane Austen's 250th birthday with a special exhibition featuring costumes and jewelry from film adaptations of two of Austen's most iconic works: Pride and Prejudice (2005) and Emma (2020). The exhibit, Dressed for the Drawing Room: Fashion in Jane Austen’s World, will run from January 9 to March 22. Unlike the ticketed Game of Thrones exhibit, which is also on view at the museum, Dressed for the Drawing Room is free to visit. Attendees only need to pay for parking ($10 per car).

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