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    it's gettin' hot in here...

    Alex and Reagan Bregman get Wild at star-studded launch party for bomb new food line

    Steven Devadanam
    Feb 20, 2024 | 1:11 pm

    Only Alex Bregman, his tireless crew (we’re looking at you, Tyler Straub), and his endless business and charity interests could make Major League Baseball’s quiet offseason seem so 24/7.

    The latest: Wild Sol, the spicy and saucy new Southwest food brand that Alex and his wife Reagan have created — and just toasted with a totally fire launch party at EaDo hotspot Chapman & Kirby.

    Alex and Reagan welcomed a star-studded, invite-only list of party people to celebrate the Wild Sol official launch and sample some savory — and spirited, literally — salsas (more on the “spirited” part in a moment). The party also saluted the Wild Sol team who have been working for more than a year on the launch: Laurice Howard, Reagan’s mother (and an Instagram treasure); the aforementioned Tyler Straub (whom we here at CultureMap have dubbed “Tyler the Creator”); Michael Posey, and Adrienne Price.

    While hot Houston DJ Mr Rogers spun his party-perfect beats, the VIP crowd sampled Wild Sol’s line of Hot, Mild, Salsa Verde, and Mango Habanero salsas. Flecha Azul Tequilaprovided the perfect way to cool off from the spicy Mango Habanero and Hot salsas. Considered the fastest growing additive-free, ultra-premium tequila in the world, Flecha Azul was founded by A-list friend of the Bregmans — Mark Wahlberg — along with his partners Aron Marquez, and Abraham Ancer.

    A Sol-powered party

    Wild Sol launch party 2024Astros star shortstop Jeremy Peña (aka La Torrenta) hit the party. Photo by Bread & Water Productions

    As for the crowd, it was a family affair and a who’s-who list of sports celebs. Guests included Alex’s mother, Jackie De Oliveira Bregman; and Reagan’s parents, Laurice and Grant Howard, with her brother Kyle Howard. Other guests included Flecha Azul Tequila founder Aron Marquez; Houston Astros star shortstop Jeremy Peña; Astros business development director Kyle McLaughlin; Astros’ reporter Julia Morales Clark and husband Matt Clark; Adrienne and Jared Crane; rap legends Slim Thug and Paul Wall (who attended with his wife, Crystal); Warren Moon; former NFL star Adrian Peterson and his wife, Ashley; Madison Straub; Jim “Mattress Mack” McIngvale; former Houston Texans star Chester Pitts; Madelyn Payne; Haleigh Broucher; and Southern songstress Lenora and her fiancè Jarren Small.

    Wild Sol launch party 2024We're not saying this is the greatest photo of Alex Bregman ever...but we're not saying it's not. Photo by Bread & Water Productions

    The normally Navy SEAL-composed Alex Bregman tore it up on the dance floor and posed for an epic photo with his beloved Mom and with Paul Wall and Straub — making us wish they three would start a hip-hop act.

    “I am so grateful for all of our friends and family who showed up to support,” said Alex Bregman of the party. “We’ve got great momentum and we’re looking forward to taking this to the next level.”

    Wild Sol launch party 2024If Tyler Straub, Alex Bregman, and Paul Wall ever form a hip-hop trio, we're 100-percent here for it. Photo by Bread & Water Productions

    A little about the new Wild Sol salsas: each brings the heat and is made with an actual splash of Flecha Azul tequilas. Here’s the Wild Sol starting lineup:

    Wild Sol salsas party Ladies and gentlemen, your Wild Sol starting lineup.Photo by Bread & Water Productions

    Wild Sol launch party 2024
      

    Photo by Bread & Water Productions

    Ashley Peterson, Haleigh Broucher, Reagan Bregman, Courtney Blanch Powell, and Madison Straub.

    Hot Salsa: robust and spiced with dried chilies that really bring the heat; made with a splash of Flecha Azul Blanco Tequila

    Mild Salsa: rich with limes, tomatoes, and dried chilies for a touch of heat; made with a splash of Flecha Azul Blanco Tequila

    Salsa Verde: herby and smokey with tomatillos and vibrant serrano peppers; made with a splash of Los Coyotes Mezcal

    Mango Habanero Salsa: sweet up front with fresh mangos and a punch of fiery habañeros; made with a splash of Flecha Azul Reposado Tequila

    “We are excited to collaborate with our friends at Wild Sol,” said Flecha Azul Tequila founder Marquez. “Over the last year, I received samples of recipes, and their desire to produce a salsa that is unique and spirited shines through. You can’t have the best spirited salsa if you are not using the best tequila.”

    No, you can’t, Aron. Those on the hunt for Wild Sol’s salsas can find it online at WildSol.co. — expect even more products this year. Houston shoppers can also look forward to Wild Sol on H-E-B and Kroger shelves in the coming months, the company promises. Score the Flecha Azul tequila line at local Spec’s, Total Wine & More, or online.

    Breggy talks his bomb offseason

    Alex Bregman Tyler Straub Bregman poses with his manager Tyler Straub just before he headed back to Phoenix after attending Astros Fan Fest.Photo by Steven Devadanam

    As we mentioned, few — if any — MLB stars have put in the work like Alex Bregman this offseason — on and off the field. Just how committed is the All-Star third baseman? In January, he flew in from Phoenix, where he’s been training, just to attend the Astros Fan Fest — only to hop a flight immediately after the event.

    Seriously, does he sleep?

    “Oh yeah,” Bregman told us at the event. “Sleep is the key. The sleep’s where you recover — you gotta sleep. I feel like that’s the best form of recovery for any athlete. So, we try to sleep eight to 10 hours a night.” When we jokingly asked if the headline is that Baby Knox (his son) is letting him sleep eight to 10 hours a night, Bregman chuckled.

    “Oh, Knox sleeps — Knox might sleep 12 hours himself. He’s growing so much and I think it’s because he sleeps so well.”

    Bregman, who (somehow) turns 30 on March 30, is well aware of all the speculation as to whether he’ll extend with the Astros, like his teammate José Altuve. He revealed good news for his fans who are waiting for an epic season.

    Big things ahead

    “I feel better than I’ve ever felt,” he told us. “I feel younger than I’ve ever felt. I feel more athletic than I’ve ever felt. I’m really looking forward to having a really good year.”

    He’s also working on every part of his game as he readies for another World Series run, and is ready to play ball —as he works on every part of his game. “I think it’s every single aspect of the game, trying to get a little bit better,” he said. “This offseason’s been really hitting-focused and it’s been fantastic. I cannot even tell you how excited I am to get down to Florida and get going.”

    We also caught up with Bregman at the annual Cactus Jack Celebrity Softball Tournament put on by Travis Scott this past week, where he hit the field with a host of all stars and celebrities. Having just headed up his Bregman Cares Classic tournament at Sugar Land’s Constellation Field, a ball game for a special cause meant that much more to him.

    “It means so much,” he told us before the game. “Being able to help any community is such an honor.”

    We also asked Bregman about his Super Bowl experience, where he partied with Houston Texans superstar quarterback C.J. Stroud and newly minted NFL Hall of Famer Andre Johnson, the first Texan to be inducted into the halls of Canton, Ohio.

    “It was an honor to be able to hang with him and Andre,” Bregman added, “and celebrate their amazing seasons.”

    And we’re ready to celebrate an amazing Bregman season, too.

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    Horns Up High

    Burnt orange spirit lights up Houston at Texas Exes scholarship gala

    Joel Luks
    May 16, 2025 | 5:45 pm
    Texas Exes Scholarship Gala 2025
    Photo by Jacob Power
    Kisha and Jason Itkin, Sallie Alcorn, and Kurt and Tara Arnold.

    It was an elevated burnt orange night at River Oaks Country Club as more than 300 Longhorn faithful gathered for the Texas Exes Houston Chapter’s Longhorn Legacy Scholarship Gala on April 10. The evening’s honorees, Kisha Itkin, Jason Itkin, Tara Arnold, and Kurt Arnold, were celebrated for their generosity and spirited support of The University of Texas at Austin.

    Texas Exes Scholarship Gala 2025
      

    Photo by Jacob Power

    Kisha and Jason Itkin, Sallie Alcorn, and Kurt and Tara Arnold.

    Greeting guests at valet was none other than Bevo, the famed Longhorn steer and unofficial mascot. Inside, a sculpted ice bar featuring the honorees' names and the Longhorn logo in vibrant burnt orange wowed the crowd. Underwritten by Mike Lowenberg of Lowenberg Law Firm, the frosty centerpiece offered a fitting nod to the honorees’ indelible mark on UT’s legacy. Meanwhile, a UT Tower ice sculpture, framed by a festive balloon wall by Topped Off Co., provided yet another irresistible photo op.

    Leading the evening’s program was Cyndy Garza Roberts, who kicked off festivities with a stirring video. Athletics director Chris Del Conte praised Jason Itkin and Kurt Arnoldfor their invaluable ideas and steadfast support, reinforcing the honorees’ impact beyond just philanthropy. Texas Exes Houston Chapter president Kyle Griffin and event chair Tawnya Bell also shared personal stories, with Bell's emotional scholarship journey underscoring the night’s purpose.

    Personal testimonies from UT grads and scholarship recipients Janelle Chavez and Will Florer inspired more generosity, culminating in a $330,000 fundraising triumph. Houston City Council Member Sallie Alcorn capped off the tributes with a mayoral proclamation from Mayor John Whitmire, officially declaring April 10 as Kisha and Jason Itkin and Tara and Kurt Arnold Day in Houston.

    In true Longhorn tradition, the evening closed with all guests standing, horns up, singing "The Eyes of Texas, a fitting finale to a night brimming with spirit.

    Spotted were Chuck Harris, Brien Smith, Rick Harsch, June Deadrick, Brock Niezgoda and Meg Hayward, Jackie and Scott Freeman, Luisa and Dr. Lucky Chopra, Ginger Cearley, Erin and Nathan Phelps, Kristen Griffin, Adam Pulaski, Stephanie Wilcox, Catherine Campbell, Al Riddle, Lauren Riddle, Michele Leal and George Farah, Winell and Doug Herron, Kristen Cannon, Niki and James Lassiter, and Amy and Segev Zadok.

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