The big ka-ching!
More than 100,000 visits and $16.5 million in sales make this year's NutcrackerMarket a killer event
Tailgaters in the parking lot of Reliant Center at 7 a.m., die-hard shoppers flying in from around the country, seriously committed consumers arriving in limos and one man buying a table to be shipped to his new home in Germany — how random can the scene at Houston Ballet's ever-prosperous Nutcracker Market get?
Matters not, because each year the crowd and the bottom line just keep growing and growing.
The final numbers are in from last week's uber shopping extravaganza and the tradition continues with 107,753 visitors crossing through the turnstiles at Reliant Center and $16,541,533.91 in merchant sales.
That's a 15.2 percent increase in attendance and an 8.4 percent increase in sales.
Keep in mind that Houston Ballet does not make anywhere near that $16.5 million, but rather a percentage which goes to the Houston Ballet Foundation as well as the ballet's Ben Stevenson Academy and its scholarship funds.
Celebrating the market success are the 1,000 volunteers plus market chair Sharon Erskine; preview party chairs Wendy Burks, Katie Harrison and Elizabeth Stein; Saks Fifth Avenue luncheon chairs Karen Hartnett and Carol Altman and Macy's brunch chairs Dawn Allen, Sunny Haik and Denise Poynter. Add Patsy Chapman, Houston Ballet's director of individual giving and events, to the list of those absolutely giddy over the results.
Possibly celebrating the conclusion of the market are stores in the Galleria and a few restaurants, which reported an unusual dirth of customers last Wednesday and Thursday. Just ask Michael Daly, southwest regional manager for MaxMara, and the folks at Del Frisco's Double Eagle Steak House. Both reported to Houston Ballet public relations resource Judy Nichols an unexpected quiet a few days last week when the Nutracker Market was in session.