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    feeling winsome

    Southern-inspired steakhouse rebrands to grow beyond Houston

    Eric Sandler
    Feb 19, 2025 | 1:00 pm

    A globally-inspired Houston steakhouse will soon have a new name. Beginning March 3, The Warwick will be known as Winsome Prime.

    Winsome Prime food spread

    Photo by Karim Saleh

    Along with a new name, Winsome Prime will soon add sushi to its menu.

    The restaurant’s owners, veteran restaurateurs Rob Wright, Mazen Baltagi, Steve Rogers, and Kurt-Ogechi Agomuo, created the new name to pave the way for expansion. They’re already planning a location in Dallas with more to come.

    “When we first opened Warwick, we were thinking local. With the success we’ve had, we’ve had people calling who are interested in franchising,” Wright tells CultureMap. “We decided to do a complete rebrand for national expansion. We’re ready to take our show on the road.”

    As they began to brainstorm new ideas, they settled on the name Winsome, which means “generally pleasing or engaging.”

    “What does winsome represent? Something attractive in appearance and character,” Wright explains. “We feel our brand, our culinary experience, the look and feel of our venues falls right into the definition of what ‘winsome’ is.”

    Open since 2022, The Warwick/Winsome Prime adds both Southern and global flavors to the classic American steakhouse. In addition to staples such as Caesar salad, shrimp cocktail, and garlic mashed potatoes, the restaurant also offers crab beignets, truffle-lemon pepper wings, and blackened snapper over collard green risotto. Diners will find traditional steaks served a la carte as well as a Hawaiian ribeye that pays homage to the location’s history as an outpost of the popular Houston’s restaurant chain.

    “We like that our menu isn’t just steaks,” Wright says. “We have traditional steak options, but we have other fare that pays tributes to other cultural influences.”

    Chef Jabril Riddick serves as the restaurant’s culinary director. Wright notes that Riddick is a “team player” who works with the restaurant’s owners to develop new dishes and keep things fresh. As seen in the picture above, that will soon include sushi rolls.

    Another part of the restaurant’s appeal is that its owned by men of color who have achieved success in the restaurant industry through concepts such as Prospect Park (Wright), Bar 5015 (Rogers), Slowpokes (Baltagi), and more.

    “We all travel a lot. When we go to other markets, to be perfectly honest, we see voids in the market in minority-owned restaurants that are ran properly from A-to-Z,” Wright says. “We get calls from people who are impressed by how we run our operation. We realize if we come to a market, we could be one-of-one in some of these cities.”

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    Notes from a chef

    Globe-trotting Houston chef reviews Noma's $1,500 Los Angeles pop-up

    CultureMap Staff
    Oct 9, 2026 | 4:00 pm
    David Skinner Noma Los Angeles
    Courtesy of David Skinner
    Pink pepper Dungeness crab.

    [Editor’s note: When David Skinner, chef and owner of Kemah’s celebrated eculent and Ishtia restaurants, offered to share his experience eating at one of the world’s best restaurants, we said, of course. Read on for his experience at Copenhagen restaurant Noma’s pop-up in Los Angeles that took place this summer. Take it away, David.]

    The crab was alive a few minutes before I ate it.

    Just before service, the kitchen broke down a Dungeness crab and set it over open charcoal, the downtown Los Angeles skyline behind the smoke. It came to the table wreathed in dried pink pepper branches, with a butter sauce built on the same pepper. I've eaten crab all over the world — this was maybe the best crab ever.

    That was the first of 17 courses at Noma LA, and the best bite of the afternoon. Leading with your best shot is either confidence or a statement. By the end of lunch, I'd decided it was both.

    The residency had begun in turmoil. Founder René Redzepi stepped away from the residency the day it opened, following a news investigation into allegations of demeaning treatment of staff — conduct that had been discussed in industry circles for years. Protesters gathered at the gate that day. The kitchen, led by Pablo Soto, carried on through the residency's close on June 26.

    I went for lunch at the Paramour Estate, the 1920s Mediterranean mansion in Silver Lake that Noma called home for 16 weeks. For more than 30 years, I've traveled the world in search of culture, a little mystery, and always food, eating everywhere from strangers' kitchen tables to three-Michelin-star dining rooms.

    As the chef behind eculent and Ishtia in Kemah, I also eat with a cook's eye — which means I'll tell you what was brilliant and what was oversalted. Noma LA had a little of both, but after a half dozen meals at Noma over the past 10 years, I can say this one was a standout.

    The setup

    The logistics alone are remarkable. Noma relocated roughly 130 staff members and their families to Los Angeles and built a pantry sourced within 300 miles of the mansion. Lunch ran 17 courses over about four hours at $1,500 per person, including beverages and gratuity.

    Chef Soto greeted us at the entrance with the full kitchen staff, a Noma tradition. By the time I arrived, the protesters were long gone, and the brigade seemed to be cooking with a sense of relief.

    Rather than choose between the wine pairing and the nonalcoholic program, we asked our server, Mara, to mix the two course by course. She nailed it, moving from a sparkling rose-and-pink-pepper drink to a bright cherimoya lemonade to a 25-year-old Tony Coturri zinfandel from Glen Ellen that became the table's favorite pour.

    The standouts

    The crab. It opened the meal, and nothing that followed topped it. The pink pepper did double duty with the dried branches perfuming the shell, the butter sauce carrying a gentle heat — the sweet, smoky meat needed nothing else. Alongside came a 2022 Phelan Farm chardonnay from Rajat Parr's Cambria operation: white Burgundy in spirit, California in its bones.

    The cactus. Pickled tacinga cactus, marinated in Oaxacan mezcal and citrus and crowned with honeypot ants, arrived beneath a live cactus paddle with a eucalyptus handle.

    The acorn. A single braised acorn, glazed with black pepper, sat atop an uni custard made with Santa Barbara sea urchin and caviar in hoja santa oil. The server described it as a nod to California's Indigenous peoples. As a Choctaw, whose ancestors relied on acorns for thousands of years, I felt that one. It was also the most technically accomplished savory course of the meal.

    The seaweed and clams. Six varieties of Southern California seaweed with butter-kissed clams tasted like the coast itself. This is Noma at its best: not interpreting California so much as listening to it.

    The tuna eye. I've eaten cod eye at Noma in Copenhagen, but this version was way better. The kitchen removed the tough cornea, replaced it with a thin disk of kumquat, and served the eye chilled inside a ruby-red banana flower bract. Rich and gelatinous, it's eaten in one bite. When our table wondered aloud where the rest of all that tuna goes, Mara had the answer: family meal for the staff.

    The kelp mole. Grilled greens, a squash blossom stuffed with huitlacoche, and an artichoke on its stalk arrived with tortillas from Komal, one of Los Angeles's top heirloom molinos, paired with a mole built on kelp.

    Between the acorn, the cactus, and the mole, a question kept surfacing: what does it mean for a Danish kitchen to arrive in someone else's pantry and cook as though it has always been there? Some of these ingredients have fed Indigenous and Mexican cooks for centuries. Noma handled them with obvious respect and real curiosity. Sometimes, though, the line between homage and borrowing comes down to whether you're willing to say the name out loud.

    Dessert kept the surprises coming, including a macadamia custard served in a sunflower whose base turned out to be beeswax. The finale arrived as a bundle of ferns tied with string. Diners snip it open with tiny scissors to find a chocolate cookie and a fortune inside. Mine quoted Nietzsche: You must have chaos within you to give birth to a dancing star.

    Nietzsche, at $1,500 a head, in a Silver Lake mansion, from a kitchen whose founder walked away on opening day while protesters stood at the gate. The kitchen knew exactly what it was doing.

    The full menu, course by course

    For those keeping score, here's the complete lineup.

    Pink pepper Dungeness crab
    Daylily crab dumpling — The rest of the crab, tucked inside a trumpet-shaped daylily with buds plumped in crustacean liquor. The flower dominated; the crab was the reason to eat it.
    Chilled lobster broth — Spiny lobster stock, dashi, and elderflower oil served chilled in the lobster's own coral-colored shell. A palate reset dressed as a course.
    Spot prawn with matcha — Served in real seaweed, the head filled with smoked pumpkin paste for sucking, the tail painted with matcha. Paired with the 2024 Verso from Caleb Leisure in Sebastopol.
    Sea urchin custard and braised acorn
    Cactus with mezcal
    Ragout of California botanicals — Seasonal greens, peas, and herbs in a warm, quiet preparation, tied together by a hint of horseradish.
    SoCal seaweed and clam
    Tuna neck — Minced tuna neck in a koji-inoculated steamed bun with the texture of suede, topped with translucent shards of dried chicken-stock skin. Paired with the 2000 Estate Zinfandel from Tony Coturri.
    Tuna eye
    Black pearl rice steamed in avocado leaf — Ringed with pistachio oil and scattered with dime-sized macadamia slices. Humble ingredients in the spirit of California great Jeremiah Tower.
    Morels with habanero and yuzu — Sierra Nevada morels on turkey-tail mushrooms over hot stones. Bright and spicy, but heavy on the salt.
    Greens and grilled artichoke in spiced kelp mole
    Cherimoya and lemongrass — A green cocoa butter shell shaped like a cactus, hiding a smooth cherimoya ice cream. A California fruit most California menus ignore.
    Macadamia milk custard and pistachio — Topped with heirloom Hong Kong kumquats from a handful of research trees that fruit four weeks a year, served in a beeswax-lined sunflower.
    Silver Lake fortune cookie — A Chiapas chocolate mousse cookie garnished with insects, hidden in a bundle of ferns you cut open with tiny scissors. Fortune included.

    The misses

    Not every course landed. Morels with habanero and yuzu were oversalted, and some presentations were delivered too quietly to catch the full story. At $1,500 a seat, the storytelling should be as confident as the cooking.

    The verdict

    Having now eaten Noma's traveling editions in Tulum and Los Angeles, I'll offer an opinion that may be unpopular in certain circles: the pop-ups are better than Copenhagen. Maybe it's the hunt for new ingredients, or the urgency of a 16-week run in a borrowed house. Whatever the reason, the results are hard to argue with. I put that theory to the test in August, when I returned to Noma on my birthday, three days after it reopened with Soto at the helm. More on that meal soon.

    Noma LA wasn't really a restaurant. It was an argument about a place, made in food, by people who flew 6,000 miles to make it. The argument was frequently brilliant, occasionally presumptuous, and closed with Nietzsche in a fortune cookie. On balance, it won.

    ----

    David Skinner is a James Beard Award semifinalist for Best Chef: Texas and the owner of eculent and Ishtia in Kemah. He also writes the culinary travel journal Destination Eater on Substack.

    David Skinner Noma Los Angeles

    Courtesy of David Skinner

    Pink pepper Dungeness crab.

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