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new spring branch spots

Underbelly's beefy burger restaurant and new volleyball themed bar open in Spring Branch

Eric Sandler
Nov 17, 2023 | 10:15 am

A new burger joint and an lively bar have arrived in Spring Branch. The Decoy and Underbelly Burger have opened at 1222 Witte Rd.

Underbelly Burger burger spread

Photo by Julie Soefer

Underbelly Burgers has arrived in Spring Branch.

Developed by the owners of Wakefield Crowbar, The Decoy combines Wakefield’s volleyball courts with a high energy atmosphere at night that will include DJs and colorful cocktails. That nightlife component brings a little Inner Loop glamor Spring Branch — and sets The Decoy apart from Wakefield’s more family-friendly atmosphere.

“Visitors to The Decoy can expect similarities with the sand volleyball courts and cornhole, but The Decoy features some of the top DJ’s in Houston spinning hits, the option to reserve tables for bottle service, and a huge outdoor TV ideal for watching your favorite team,” Decoy co-owner and managing partner Aly Valiani tells CultureMap. “We want to be considered more than just a sports bar or volleyball bar and desire to be the socializing option for the Spring Branch and Memorial community.”

While The Decoy is more than a volleyball, it does offer three sand volleyball courts along with corn hole, yard games, and TVs for watching sports. Going beyond its sports bar roots, the bar also offers an expansive patio, a 75-seat interior, and colorful cocktails. Food from both Underbelly Burger and Wild Oats will be available.

The bar’s owners aim to integrate with the Spring Branch community via a number of initiatives, including charity givebacks. The Decoy will donate $1 from all specialty cocktails sold through November 24 to the Houston chapter of Big Brothers Big Sisters.

“Our goal in bringing The Decoy to this part of Houston is to not just to open a bar, but to make a positive impact on the community by partnering with local businesses, non-profits, and schools,” co-owner and managing partner Omid Rafiei adds. “Fostering connectivity and social wellness in the neighborhood is of the utmost importance to us and something we plan to keep top of mind at all times."

The bar will offer a range of programming throughout the week, including:

  • Mix & Mingle Monday: $3 Jameson and Fireball
  • Tipsy Tuesday: all cocktails priced at $5
  • Western Wednesday: $2 off all whiskey drinks and a select cocktails, plus specials on steak from Wild Oats
  • Throwback Thursday: $2 off tequila drinks and shots and select bottles discounted to $100
  • Friday is Ladies’ Night: half off Veuve Cliquot and other select bottles plus $5 house wine

Turning to Underbelly Burger, the restaurant’s second location offers a new outlet for its burgers, which are made with Texas-raised beef from 44 Farms or wagyu from R-C Ranch. The menu also includes bacon sausage hot dogs, chicken sandwiches, a veggie burger, and sidewinder fries. They’re paired with beer, seltzers, soda, and milkshakes.

The counter service restaurant offers both indoor seating and a covered patio. Since it is located near a number of area schools, high school students will receive 15 percent off burger combos with valid id.

“Underbelly Burger is a fun, family-friendly concept and I’m excited to open our second outpost in my own backyard,” partner Jeff Lindenberger said in a statement. “The new location is designed to seamlessly blend into the neighborhood’s surroundings, offering residents and area visitors a casual and comfortable setting to enjoy their favorite burgers.”

Underbelly Burger won’t be alone for long. In the weeks to come, Underbelly Hospitality will open Wild Oats, its Texas comfort food restaurant, in the same development. Comalito, the Mexico City-inspired taqueria that replaced Wild Oats’ original location in the Houston Farmers Market, opened this week.

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Big Burger Deal

New owner plans thoughtful growth for Texas burger chain Hopdoddy

Brianna Caleri
Jun 26, 2026 | 10:30 am
Hopdoddy burgers
Hopdoddy/Facebook
It sounds like growth is coming for Hopdoddy Burger Bar.

Austin-born chain Hopdoddy Burger Bar is now under new ownership. Founders Table Restaurant Group has acquired the burger business and aims to apply its "robust non-traditional licensing program" as it grows, a press release says.

Hopdoddy was founded in 2010 and now has 47 locations across the U.S., including more than 30 in Texas and 10 across the Houston area. It combines a fast-casual atmosphere with a gourmet ethos, serving burgers piled high with specialty ingredients like goat cheese, roasted tomatoes instead of slices, habaneros, and a variety of sauces. Non-beef patties are another specialty, including chicken, ahi tuna, and vegetable patties.

Founders Table has more than 200 restaurants across 18 states in its portfolio. Those include Protein Bar & Kitchen, Chopt, Dos Toros, and Field Trip. According to a press release, each of its brands emphasizes regional development.

Restaurant Business reported that the company would "continue to target non-traditional venues, including healthcare, education and transportation centers." That could mean that diners can expect to see more Hopdoddy locations in non-traditional spaces. The release does confirm that the acquisition means growth is coming.

"Hopdoddy is a standout brand with all the ingredients we look for: a differentiated concept, passionate guest loyalty, and a commitment to quality that resonates across markets," says Founders Table CEO Nick Marsh in the release. "We strongly believe in the power of the Founder's Table platform to accelerate growth, and this partnership marks an exciting step forward as we help Hopdoddy scale thoughtfully while staying true to the guest experience at the heart of the brand.”

Hopdoddy CEO Jeff Chandler will transition to an advisory role, ending 10 years in the top position. In February of this year, Chandler told Restaurant Business that he hoped to 14-16 new locations per year sometime after 2029. At the time, the brand was owned by private equity firm L Catterton. Harrington Park Advisors advised Hopdoddy on the transition.

Kenny Jett, formerly VP of operations, will become Hopdoddy's president.

"I've had the privilege of seeing firsthand what makes this brand so special — from our incredible team members to the loyal guests who support us every day," says Jett in the release. "I'm honored to step into this role and excited to build on the strong foundation we've created as we continue growing the brand."

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