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Houston's new fry king

Surprise! Ken Hoffman nominates Kirby taqueria for Houston's best fries

Ken Hoffman
Mar 13, 2024 | 11:30 am
Goode Co taqueria burger and fries

Ken recommends getting the fries at Goode Co. Taqueria.

Photo by Jody Horton

Years ago, Esquire magazine conducted a search for the “Best French fries in America.” The winner was Nathan’s Famous hot dog stand on the corner of Surf and Stillwell in Coney Island at 10 am Monday morning when they change the peanut oil.

Bull’s-eye! As they say, I’m familiar with the product. I grew up on Nathan’s hot dogs and fries. Every weekend, friends and I would drive to Coney Island and fill up on those fries. Nathan’s difference: they use Katahdin potatoes from Maine and pretty much buy out the entire crop.

Warning: the Nathan’s hot dogs and fries you find in the frozen food aisle at your local supermarket ain’t the same franks ‘n’ fries you get at Coney Island.

Esquire did another ranking of fries more recently. This time KFC was the winner by a “Secretariat-like margin.” I’m not even sure that KFC’s fries qualify as fries. They’re more like puff pastry. Memo: cancel my subscription to Esquire.

Drive-through essential

I love french fries. When I’m in the drive-through, I eat all my fries before I scrounge through the napkins and ketchup packets to the bottom of the bag for my Chick-fil-A Spicy Chicken Sandwich or my Whopper or Double Meat Whataburger.

Fries are the most important item at fast food restaurants. About 70 percent of fast food orders are pushed out the drive-through window. Now fast food chains are building restaurants that are drive-through only.

When you open the bag as you pull out of the drive-through, what’s the first thing you eat? It’s a grabful of fries. First impressions. Fries can make or break a fast food chain.

Of course McDonald’s fries are the gold standard of the fast food industry. McDonald’s uses Russet Burbank, Russet Ranger, Umatilla Russet, and Shepody potatoes. People love ‘em. They’re so crisp and salty. McDonald’s burgers? Pretty just OK, really. The sign outside about “over 99 billion burgers sold” is an insult to the real star of the show. It should say, “Octovigintillions of fries served hourly.”

(Octovigintillion is a real number, by the way. It’s equal to 1x10 to the 87th power. I have no idea how many that actually is, but it sounds like a lot.)

Most times I pass on a burger and get the supersized “basket of fries” at McDonald’s. That’s your big boy. The basket is supposed to serve two or three people. That’s so cute. It’s like a pint of Blue Bell Homemade Vanilla says it contains three servings. This is America, we’re not quitters. Here’s what the nutritional label should say: “Directions: insert spoon, serves one.”

Even at an upscale sit-down restaurant with real silverware, when your plate of fish ‘n’ chips arrives, what’s the first thing you instinctively do? Grab a fry. And then you splash on the malt vinegar. If you haven’t tried malt vinegar on your fries, you’re missing out on the ultimate fry experience. Malt vinegar beats ketchup and it’s not close. And if I see you dip your fries in ranch dressing, well, one of us has to leave the table.

Goode Co. Taqueria interior The lunch took place at Goode Co. Taqueria.Courtesy of Goode Co.

Houston’s best fries

Which gets me around to: I’m constantly searching for the best fries in Houston. People tell me “you’ve got to try the fries at so-and-so” and I run. My ranking is constantly changing, and there’s nothing so personal as your opinion of fries, but here goes.

My new best fries in Houston are at...

Goode Company Taqueria on Kirby. Last week I had lunch with a certain co-worker who knows a thing or 10,000 about the Houston food scene. He ordered tacos, I ordered a burger and fries.

Our food arrived, and like a Pavlov dog, I reached for a fry. And then a few more. These are different. I think I’m in love. I spun my plate around and told my co-worker, “try these, they’re fantastic.” He took a few and agreed, “Yeah, they are good.” This guy saying “they are good” is as good as it gets in this town. I’ve been back two times already for these fries.

There’s my review. My No. 1 all-time best fries in Houston are at Goode Company Taqueria — for now.

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we gotta go

Beard-winning Houston chef shares first details of new Montrose restaurant

Eric Sandler
Jul 13, 2026 | 11:52 am
House of Louie
Photo by Kirsten Gilliam
Pasta and cold seafood will be on the menu at House of Louie.

Houston hospitality veterans Bobby Heugel and chef Justin Yu are sharing more details about House of Louie, their new neighborhood restaurant that’s opening this summer in the former Vibrant space at 1931 Fairview Ave. It’s the duo’s first new restaurant since opening Squable in 2019.

Almost a year after announcing their plans for the project, chef Yu, a James Beard Award winner and Food & Wine Best New Chef honoree, shares in press materials that the restaurant’s name and spirit takes inspiration from an establishment operated by his aunts, Betty Louie and Josephine Yeung, for over 30 years in the Los Angeles area.

“House of Louie was how I fell in love with restaurants. There was a magic there,” Yu said in a statement. “It was always a happy place for me, and for all its guests who came from all around the Los Angeles area to go to it. It was just one of those restaurants where it was exactly what you wanted, when you wanted it, but also a restaurant that gave you more than you expected.”

Yu describes the menu as having a “French-Italian soul” that will also incorporate “the smirk of Modern American cooking,” which allows the chef to sidestep criticisms of whether or not his food is a sufficiently authentic version of those two culinary traditions. As with Theodore Rex, his downtown restaurant that holds a Bib Gourmand designation in the Michelin Guide, dishes at House of Louie will be defined by well-sourced ingredients and delicate saucework.

Meals at the restaurant could begin with dishes such as salads or raw seafood items, including yellowtail alla scapece (cured in chardonnay vinegar) or spot shrimp marinated in Pernod with bergamot and fennel pollen. Pastas, which will be in-house, include a fried lasagna with ragu bianco and Comte cheese fondue. Entrees include roast duck and chicken brined with house-made giardiniera, the spicy topping typically associated with Italian beef sandwiches. Of course, vegetables will be well-represented throughout the menu.

Bobby Heugel, Yu’s partner in the Thorough Fare Co. hospitality group and the founder of bars such as Anvil and Refuge, is overseeing the bar’s cocktail program. Expect martinis galore and seasonal cocktails made with Gulf Coast ingredients. One example is the The Fair View, a riff on the classic Rome with a View made with local roselle hibiscus, Becherovka, dry sherry, and gen tian tea, that’s finished with sparkling wine and pineapple.

The duo aren’t ready to share interior photos, but they describe the renovations as a “simple remake” that enlisted support from local craftspeople including Garnish Design (Milton’s, Tiny Champions), ObjektFab, and Ford Design Finishes. “Just like when you cook a beautiful piece of fish or a carrot that was cared for as it was grown, you do just enough to something beautiful to make it yours,” Yu added.

Joining the project are general manager Tyler Jay Wang, whose resume includes acclaimed Boston establishments No 9 Park and Drink, and executive chef Kirk Thompson, who worked for various Underbelly Hospitality concepts and served as the executive chef at Leo’s River Oaks when it won Best New Restaurant in the 2025 CultureMap Tastemaker Awards.

House of Louie will be open daily for dinner. Friday lunch and weekend brunch service will be added in the future.

House of Louie

Photo by Kirsten Gilliam

Pasta and cold seafood will be on the menu at House of Louie.

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