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phoenix rising

Soccer-obsessed Houston sports bar flies into new home in Montrose

Eric Sandler
Jan 6, 2026 | 4:15 pm
The Phoenix on Westheimer

The Phoenix will move from Westheimer to Richmond

The Phoenix on Westheimer/Facebook

An enduring Montrose sports bar is making a big move this fall. The Phoenix on Westheimer will move from its current location to a new home at 1643 Richmond Avenue.

Originally opened 20 years ago as the Firkin and Phoenix, the bar offers a comfortable environment for watching sports, which has made it particularly popular with local soccer fans. Alongside an expansive selection of beers, the kitchen serves a wide array of fare that includes traditional pub grub such as burgers, wings, and nachos, as well as salads, tacos, and more.


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A post shared by The Phoenix On Westheimer (@the_phoenix_brewpub)


Owner Vu Truong tells CultureMap that he was unable to agree to terms on a lease renewal for The Phoenix’s current home at 1915 Westheimer. Inspired in part by the recent closure of Montrose staple Paulie’s, he realized that stability would only come from purchasing a property rather than leasing.

“That building, driving by, it made sense for what we thought the next spot for the Phoenix would be,” Truong says. “It’s kind of a similar path to when I opened the Firkin and Phoenix 20 years ago. I knew it was a cursed location, but we knew the Phoenix would rise above it all, and it did.”

Although the new location will be a little smaller inside than the current spot, it will have a larger patio.

“We’re hoping to stick with basically the same menu once we start going,” Truong says. “Hopefully, we’ll have more space that’s more efficient to push out more food and do some to-go business. We’ll try to keep our prices as reasonable as we can.”

If everything goes according to plan, the bar portion of the new location will be open before the World Cup kicks off in June. In that scenario, both locations would operate simultaneously until the end of August, when the original location’s lease will expire.

The new location’s kitchen and brewery components will follow after the bar opens. “I don’t have deep pockets or rich friends, so we’ll have to phase it this way,” Truong says.

“We’re taking a baby steps approach. If we can have two places during World Cup and not have a lapse in service, I’m hoping we can keep most of our clientele, especially by staying in Montrose.”

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forme fitting

Beard-recognized Houston chef serves up fresh concept in Midtown high-rise

Eric Sandler
Jun 26, 2026 | 4:00 pm
The Branch restaurant Forme high-rise
Courtesy of Lucille's Hospitality Group
Lucille's Hospitality Group is now operating The Branch.

One of Houston’s most acclaimed hospitality groups has opened a new wellness-focused concept in a Midtown high-rise. The Branch is the latest concept from Lucille’s Hospitality Group.

Located on the 12th floor of the Forme, a luxury high-rise at 5501 La Branch, The Branch will serve a seasonal menu that includes a raw bar, daily crudo specials, oysters, caviar, and charcuterie. Those dishes can be paired with both alcoholic and non-alcoholic cocktails.

Currently, the restaurant is open to both residents and members of the general public for dinner Thursday-Saturday and during the day on Sunday. Daily breakfast, lunch, and dinner service will be added over time.

Founded by James Beard Award finalist Chris Williams, Lucille’s Hospitality Group is known for its Southern-inspired Museum District restaurant Lucille’s and Late August, its Midtown establishment that earned both a Recommended designation in the Michelin Guide and a Best New Restaurant award from Esquire for its blend of Afro-Caribbean and Mexican flavors. Lucille’s 1913, the group’s nonprofit, operates farms that provide access to fresh food in underserved areas.

"We're incredibly excited to partner with The Forme, because this is about much more than opening a new hospitality venue, it's about helping build a community," Williams said in a statement. "The Branch allows us to bring together thoughtful food, wellness-inspired hospitality, art and community in one space. Launching the partnership through a fundraiser that leaves a lasting impact on Houston makes this collaboration even more meaningful."

The Forme is a 33-story high-rise that’s focused on wellness, productivity, and community. In addition to The Branch, its amenities include a 20,000-square-foot fitness and recovery area, a 9,000-square-foot outdoor pool deck with pool and expansive hot tub, and 20,000 square feet of flexible coworking space.

The Branch will celebrate its opening on July 4 with Liberty and Lux, a fundraiser that will support efforts to paint murals on the Forme’s parking garage honoring America’s 250th anniversary. Tickets, $150, includes an open bar, passed hors d'oeuvres, and an expansive view of area fireworks displays from the building’s 12th floor pool deck.

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