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    a tasty burger

    Austin's smash-hit wagyu smash burgers debut at lively EaDo bar

    Eric Sandler
    Aug 1, 2024 | 4:41 pm
    NADC Burger

    NADC Burger has arrived in Houston.

    Courtesy of NADC Burger

    An Austin burger joint with Michelin cred has arrived in Houston. NADC Burger is now operating inside Lustre Pearl, an Austin-based bar that opened in EaDo earlier this year.

    Short for Not a Damn Chance, NADC burger unites pro skateboarder Neen Williams with chef Phillip Frankland Lee, a Top Chef alum who operates Austin restaurants Sushi by Scratch and Pasta Bar — the Los Angeles locations of both restaurants each hold one Michelin star. United by a love for burgers, the two friends developed a recipe, which they tested at pop-ups around Austin.

    “Burgers are our favorite treat meal,” Williams tells CultureMap. “We decided to join forces to make the best burger we could possibly make. It took us awhile to get the recipe down. There was never a plan to turn it into restaurant. It was just a passion project between two friends.”

    To create the best possible burger, NADC uses 100 percent wagyu beef from R-C Ranch, which is located near Houston in Angleton. After being seasoned with a spice blend from Williams’ company, it’s topped with thin-sliced onions, a secret sauce (from a recipe developed by Lee’s mother), American cheese, pickles, and “tamed” jalapenos. At one-third of a pound, it’s thicker and beefier than a traditional smash burger with lots of acidity from the pickles and jalapenos to cut the wagyu’s richness.

    NADC Burger french friesFrench fries are available plain or "Beast Mode."Courtesy of NADC Burger

    “The wagyu beef is the main component. We wanted this burger to bring you back to your childhood,” Williams says. As for the cheese, they quickly realized only one kind would do.

    “At the end of the day, a cheeseburger needs American cheese. No matter what you put on the burger it doesn’t taste like a classic American burger without American cheese.”

    While the initial plan may not have been to open a restaurant, Williams and Lee ultimately teamed up with bar owner Matt Wolski to make NADC Burger a permanent business. Together, the trio have outposts at three bars in Austin as well as a flagship location that opened last year. Since Wolski is also a partner in Lustre Pearl, bringing NADC to Houston just made sense.

    “The opportunity came up. Loving Houston’s food culture, I was just like let’s run with it. Let’s do big things. I’m stoked to bring delicious burgers to everybody,” Williams says. “It’s been great so far. We’re definitely newer on the block. It’s going good. There’s been a lot of people who love the burger. They’ve made videos and stuff, which has been cool.”


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    Even as the initial response has been strong, both Wolski and Williams expect demand to increase once crowds start arriving at Lustre Pearl for football season. With a potential Astros playoff run and new excitement for the Texans on the horizon, they expect NADC Burger will stay busy for the foreseeable future. Does that mean more Houston locations are coming?

    “We’ve talked about expansion and what makes sense. Having two, three, four locations in a city makes it work for us,” Wolski says. We’ve started dialing in our own flagship stores, which is what the one in Chicago is. We’re looking for a stand alone NADC brick and mortar in Houston. There’s a lot of great neighborhoods. We’ll see what comes out of the next couple months.”

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    H-E-B names 3 innovative Houston food companies among 'Texas Best'

    Brandon Watson
    Sep 18, 2026 | 4:00 pm
    H-E-B Quest for Texas Best Hive Food Co.
    Photo courtesy of H-E-B
    Hive Food Co. is known for its infused honey.

    After months of pouring over video submissions, H-E-B is entering the final leg of its annual grocery games. The San Antonio-based supermarket chain has narrowed down the finalists for its annual Quest for Texas Best competition, including three from Houston.

    Ten innovative Texas entrepreneurs were chosen from a record-breaking 978 entries representing more than 500 companies spread across the Lone Star State.

    Now in its 13th year, the contest asks Texas small businesses to put their best foot forward for the chance to win a combined $100,000 in cash prizes and the opportunity to be stocked on H-E-B shelves. Since the competition's beginning, the grocer has discovered more than 1,000 unique products, many of which have become literal household names.

    “Quest for Texas Best is more than a competition; it is a launchpad for Texas entrepreneurs,” said James Harris, senior director of diversity & inclusion and supplier diversity for H‑E‑B, in a release. “H‑E‑B began as a small business, and we know firsthand how powerful the right opportunity can be.”

    This year, the San Antonio and Houston regions were at the head of the pack with three finalist nods each. But the entrepreneurs hailed from all over the state — from border town Roma to Fort Worth suburb Haltom City. The top 10 hopefuls include:

    • Boerne — Coley’s Foods Inc., a frozen cookie dough company
    • Floresville — Dean & Peeler Meats, a beef producer known for its smoked Gouda sausage and Angus tallow
    • San Antonio — WFN Foods, maker of heat-and-serve taco fillings like beef barbacoa, pork carnitas, and carne guisada
    • Roma — In Your Smokin' Face, a spice company specializing in bold chile piquín and carne asada blends
    • Haltom City — Sol Dias, a gourmet paleta and Mexican ice cream company
    • Glenn Heights — Uncle Marc’s, a manufacturer of barbecue seasonings, rubs, and sauces
    • Houston — Doggie Express, a small-batch maker of decorated treats for canine celebrations
    • Houston — Big Bayou Cocktail Sauce, a saucy supplier branching out to Bloody Mary and margarita mixes
    • Houston — Hive Food Co., beekeepers known for gourmet infused honey
    • Bastrop — La Fregona, creators of a chile sauce for elotes and esquites

    The final contenders will pitch their products on October 8 at H-E-B's headquarters in San Antonio, where judges will determine the top four winning products and award $50,000 to the Grand Prize winner and the "Texas Best" title — an honor that guarantees placement on H-E-B store shelves.

    The first-place winner will receive $25,000, the second-place winner will receive $15,000, and the third-place winner will receive $10,000.

    Since 2014, H-E-B has handed out nearly $2.75 million in prize money to Texas entrepreneurs. But Quest for Texas Best isn’t just about capital: the winners receive marketing, mentoring, and supplemental support to grow their brands. Fifty-five Texas small businesses that took part in the contest have achieved $1 million in sales and earned a commemorative H-E-B Million Dollar Club belt buckle.

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