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    a tasty burger

    Austin's smash-hit wagyu smash burgers debut at lively EaDo bar

    Eric Sandler
    Aug 1, 2024 | 4:41 pm
    NADC Burger

    NADC Burger has arrived in Houston.

    Courtesy of NADC Burger

    An Austin burger joint with Michelin cred has arrived in Houston. NADC Burger is now operating inside Lustre Pearl, an Austin-based bar that opened in EaDo earlier this year.

    Short for Not a Damn Chance, NADC burger unites pro skateboarder Neen Williams with chef Phillip Frankland Lee, a Top Chef alum who operates Austin restaurants Sushi by Scratch and Pasta Bar — the Los Angeles locations of both restaurants each hold one Michelin star. United by a love for burgers, the two friends developed a recipe, which they tested at pop-ups around Austin.

    “Burgers are our favorite treat meal,” Williams tells CultureMap. “We decided to join forces to make the best burger we could possibly make. It took us awhile to get the recipe down. There was never a plan to turn it into restaurant. It was just a passion project between two friends.”

    To create the best possible burger, NADC uses 100 percent wagyu beef from R-C Ranch, which is located near Houston in Angleton. After being seasoned with a spice blend from Williams’ company, it’s topped with thin-sliced onions, a secret sauce (from a recipe developed by Lee’s mother), American cheese, pickles, and “tamed” jalapenos. At one-third of a pound, it’s thicker and beefier than a traditional smash burger with lots of acidity from the pickles and jalapenos to cut the wagyu’s richness.

    NADC Burger french friesFrench fries are available plain or "Beast Mode."Courtesy of NADC Burger

    “The wagyu beef is the main component. We wanted this burger to bring you back to your childhood,” Williams says. As for the cheese, they quickly realized only one kind would do.

    “At the end of the day, a cheeseburger needs American cheese. No matter what you put on the burger it doesn’t taste like a classic American burger without American cheese.”

    While the initial plan may not have been to open a restaurant, Williams and Lee ultimately teamed up with bar owner Matt Wolski to make NADC Burger a permanent business. Together, the trio have outposts at three bars in Austin as well as a flagship location that opened last year. Since Wolski is also a partner in Lustre Pearl, bringing NADC to Houston just made sense.

    “The opportunity came up. Loving Houston’s food culture, I was just like let’s run with it. Let’s do big things. I’m stoked to bring delicious burgers to everybody,” Williams says. “It’s been great so far. We’re definitely newer on the block. It’s going good. There’s been a lot of people who love the burger. They’ve made videos and stuff, which has been cool.”


      
     
     
     
     
     
     
    View this post on Instagram
     
     
     
     
     
     
     
     
     
     
     
     
    A post shared by Zana (@thehoustontourist)


    Even as the initial response has been strong, both Wolski and Williams expect demand to increase once crowds start arriving at Lustre Pearl for football season. With a potential Astros playoff run and new excitement for the Texans on the horizon, they expect NADC Burger will stay busy for the foreseeable future. Does that mean more Houston locations are coming?

    “We’ve talked about expansion and what makes sense. Having two, three, four locations in a city makes it work for us,” Wolski says. We’ve started dialing in our own flagship stores, which is what the one in Chicago is. We’re looking for a stand alone NADC brick and mortar in Houston. There’s a lot of great neighborhoods. We’ll see what comes out of the next couple months.”

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    Matcha News

    TikTok star Keith Lee crafts matcha latte for Hill Country flood relief

    Teresa Gubbins
    Jul 11, 2025 | 9:30 am
    Keith Lee and matcha drink
    Instagram
    Keith Lee hoists his special matcha drink.

    The devastating floods that swept across Central Texas on July 4 are bringing out all kinds of charitable endeavors — and that includes a limited-edition beverage from Texas-based TikTok food influencer Keith Lee.

    Lee, a social media sensation whose online food reviews have benefited hundreds of small restaurants, is partnering with La La Land Kind Cafe on a special drink: Called the La La Land X Keith Lee Latte, it's a matcha drink in which 100 percent of the proceeds will go towards Kerr County flood relief.

    La La Land is the coffee chain founded in Dallas in 2019 with a mission to provide opportunities for fostering youth and individuals in need. It has three locations in Houston, along with 10 across Dallas-Fort Worth and six in Southern California.

    The new Keith Lee Latte will consist of double ceremonial matcha, with secret syrup, matcha cloud, a whole fresh strawberry, flaky salt, and matcha powder. (See Lee enjoy the latte in the video below.)


      
     
     
     
     
     
     
    View this post on Instagram
     
     
     
     
     
     
     
     
     
     
     
     
    A post shared by Keith Lee (@keith_lee125)
     


    Matcha is the Japanese green tea powder that has experienced a surge in popularity, appearing in everything from drinks like the matcha latte to desserts like matcha mousse.

     Keith Lee Latte Keith Lee Latte is a matcha drink.Instagram 

    Lee, who relocated to Dallas in 2024, has been on a matcha kick ever since he tried it in Chicago, which he says "led me down a rabbit hole," and it has become his trademark drink. In May, he visited seven cafes across DFW in search of the perfect matcha in town, and that included La La Land, where he ordered a matcha with almond milk.

    He also has a charitable history, including a special visit he made to Taste Project in Fort Worth to donate $4,000 to support the nonprofit's mission to fight food insecurity.

    The Keith Lee Latte will be available at all La La Land cafes beginning Friday July 11, for a limited time only. From July 11-27, 100 percent of all proceeds will support flood relief efforts in Kerr County — "a community in our home state that’s hurting," La La Land Cafe says.

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