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    all day, every day

    River Oaks-area favorite restaurant goes casual with new all-day menu, weekend brunch, and laid-back vibe

    Eric Sandler
    Feb 22, 2023 | 5:00 pm
    Eloise Nichols interior

    Eloise Nichols has updated its interior.

    Photo by Alex Montoya

    A River Oaks-area restaurant is making changes designed to give it all day appeal. Eloise Nichols Grill & Liquors has adopted a more casual format.

    The changes, which will see the restaurant serve breakfast daily and the same menu for both lunch and dinner, solidify Eloise Nichols as a family-friendly, relatively affordable dining option for residents of places like Afton Oaks and Highland Village. While it remains full service, the shift brings it more in line with sister restaurant Adair Kitchen, the popular all-day cafe with locations in Tanglewood and West U.

    Changes include removing the restaurant’s raw bar and dropping dishes like cast iron chicken and fish and chips. In their place, Eloise Nichols has more shareable items and a simplified cocktail menu that’s grounded in classics. The restaurant’s interior and patio have been refreshed, too.

    “Our intention was to be a go-to neighborhood destination with a laid-back atmosphere, high-quality food and classic cocktails,” said Nick Adair, president and co-founder of Eloise Nichols’ owner Adair Concepts. “The enhanced interior and merged menus are a natural evolution to an all-day café, which is predicated on great meals and fun times with friends and family in a stylish and relaxed atmosphere. We want our customers to feel as comfortable as they would in their own living rooms any time of day and stay as long as they’d like.”

    At breakfast, which is served until 11 am on weekdays, diners will find dishes such as avocado toast, salmon Hoppin’ John, breakfast tacos, and a biscuit breakfast sandwich. Things get a little more robust at weekend brunch with choices that include a biscuit benedict with pulled pork, chicken and waffles, horchata toast, a French toast riff with horchata custard, blueberries, cajeta, and maple syrup.

    Turning to lunch and dinner, customers can start with items like split pea hummus, venison sausage, and the Not Jennifer Aniston’s Salad that’s made with farro, pistachio, chickpea, parsley, mint, cucumber, olive oil, feta, red onion, and lemon. Eloise Nichols’ chicken and dumplings use a family recipe, as does the Betsy’s favorite pasta that includes linguine, olive oil, sun dried tomato, and cheese.

    Entree choices include sandwiches (cheeseburger, crispy chicken, turkey club, or fried fish) along with salads and bowls. In addition to pastas, look for grilled salmon, a bone-in pork chop, and two steaks.

    Beverage options include wines by-the-glass, carafe, or bottle, draft beers, and classic cocktails such as a gin and tonic, margarita, and martini. Drawing on Adair Concepts’ experiences at both Adair Kitchen and Bebidas, diners will find a full coffee program and a cold-pressed juice.

    Eloise Nichols opens for breakfast Monday-Friday at 7 am and for weekend brunch at 9 am. Happy hour, served daily from 3-6 pm, features a $5 burger, $7 glasses of wine, and other specials.

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    the pho will flow

    Growing Houston Vietnamese restaurant hustles into hot Katy neighborhood

    Eric Sandler
    May 13, 2026 | 3:30 pm
    Saigon Hustle Katy Cinco Ranch
    Courtesy of Saigon Hustle
    Saigon Hustle's new Cinco Ranch location is now open.

    A growing Houston Vietnamese restaurant has arrived in Katy. Saigon Hustle is now open in Cinco Ranch.

    Located at 23703 Cinco Ranch Blvd., the Houston area’s third Saigon Hustle began a quiet soft opening this Monday, May 11, and will celebrate its grand opening on Thursday, May 14. Like its siblings in Garden Oaks and Spring Branch, the restaurant will serve its familiar menu of banh mi, egg rolls, spring rolls, and rice dishes, as well as the pho that was added to the menu when Spring Branch opened in October 2024.

    Beverage options include both Vietnamese iced coffee and freshly-brewed jasmine teas.

    The Cinco Ranch location seats approximately 60 people. It also offers curbside pickup and delivery via third-party apps. Co-founder Sandy Nguyen said the restaurant had been looking at Cinco Ranch for awhile.

    “Our guests out here have been asking us to come to them, and it finally felt like the right moment to plant a flag in Katy,” Nguyen said in a statement. “We grew up in Houston, and bringing the food we love to a community we love is everything. This is more than a new address — it's a hometown moment for us.”

    As part of its continued growth, Saigon Hustle recently hired chef Justin Yoakum as its vice president of operations. Yoakum previously served as director of operations for Culinary Khancepts, the Houston restaurant group behind Liberty Kitchen, State Fare, Leo’s River Oaks, and others.

    “Justin has been wonderful,” Nguyen writes in an email. “He's been the leader we have been needing to further the next steps in our expansion. We are excited to have him. He's already proven to be such a great asset to the brand and brings a lot of energy!”

    Originally opened by Nguyen and her business partner Cassie Ghaffar, Saigon Hustle is now backed by Savory Fund, a Utah-based venture capital firm that’s invested in a diverse range of concepts including Austin-based, Detroit-style pizzeria Via 313; breakfast concept Hash Kitchen; and Pincho Burgers & Kebabs, a Miami-based restaurant with locations in Memorial City, Conroe, and Cypress. Savory has committed to helping it grow to as many as 40 units in Texas and the Midwest.

    To celebrate its grand opening, the Katy location will offer a number of promotions and giveaways, including:

    • Free banh mi for the first 100 customers on May 14.
    • A block party with a lion dance beginning at 6:30 on May 14.
    • Free Saigon Hustle for a year sweepstakes: All visitors to the location are eligible to win. See store or website for contest rules.
    • Buy-one-get-one-free Banh Mi: For customers who sign up for the Saigon Hustle Rewards loyalty program
    • Red envelopes: In a nod to the restaurant’s Vietnamese heritage, customers may receive a red envelope containing a discount, giveaway, or prize.

    “We wanted opening week to feel like a block party, not just a ribbon cutting. Free food, music,

    neighbors, and the team that's going to be feeding this community for years to come,” Ghaffar added. “From the lion dance to the red envelopes, every detail of opening week is a love letter to our culture and to Cinco Ranch.”

    Saigon Hustle Cinco Ranch is open daily from 11 am-11 pm.

    Saigon Hustle Katy Cinco Ranch

    Courtesy of Saigon Hustle

    Saigon Hustle's new Cinco Ranch location is now open.

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