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    wine guy wednesday

    CultureMap's Wine Guy Chris Shepherd toasts the 'life-saving' Italian liqueur that's perfect for the holidays

    Chris Shepherd
    Nov 23, 2022 | 1:15 pm
    Chris Shepherd amaro selection

    Our Wine Guy always has amaro handy.

    Photo by Chris Shepherd

    Editor's note: Long before Chris Shepherd became a James Beard Award-winning chef, he developed enough of a passion for wine to work at Brennan's of Houston as a sommelier. He maintains that interest to this day. When Chris expressed interest in writing about wine-related topics for CultureMap, we said yes.

    In this week's column, he shares his love for amaro. Take it away, Chris.

    ----

    All right, team! Listen up! This week, I’m going to give you some very important holiday information to help you get through all of the parties, family gatherings, and large, festive dinners. We are not going to talk about wine today. We’re going to talk about another love of mine — the life-saving amaro.

    What is amaro, you ask? It’s an Italian herbal liqueur that’s traditionally consumed post-meal as a digestif. Think of it this way: you start your meal with an aperitif — could be a martini, Campari, or Aperol spritz — to get your palate going and your body ready to eat. After dinner, amaro will help you get through the rest of your night. This elixir will magically and quickly break down everything you just consumed.

    Most amari are from Italy, but fortunately new producers with similar styles are popping up all over the world. Some are sweeter, some are more bitter. You just have to find the style you like. Producers don’t traditionally tell you what’s in their amaro, because most of them are made up of dozens of herbs and spices. It’s all about trial and error to find the one you love.

    I drink it neat, but some people drink it on the rocks. More and more, you’re seeing amari in cocktails, too.

    The amari selection at our house is awesome. My wife and I are firm believers in this beverage as a night cap, and it’s even become part of my regiment pre-dinner as a spritz. Kill two birds, you know?

    Unfortunately, not a lot of restaurants carry multiple amari, so it’s up to you guys to get this trend moving. The more you ask for it, the more they’ll stock it.

    Our No. 1 go to at home? Montenegro. It’s easy to find, and it’s easy drinking. It has flavors of vanilla and orange, but it’s not too sweet and not too bitter. It’s had the same recipe since 1885, and I hope they never change it.

    My wife’s favorite is Braulio. This spirit is from the Italian Alps and aged in Slavonian casks. Using more medicinal herbs and fruits means it skews more bitter than Montenegro, but it has a nice sweetness at the end.

    A newish player in the amari game is Amaro Nonino. The Nonino family is historically one of the best grappa producers in the world — they’ve been distilling grappa since 1897 — but they didn’t start to produce their namesake amaro until 1992. (By newish, you get what I mean.) It has lots of honey, vanilla, licorice, and orange flavors. It’s a tad less sweet than most, but I think it’s fantastic.

    Pasubio is really different from other amari. If you’re a fan of blueberries, this is for you. It literally tastes like crushed blueberries.

    The next two are really cool and unusual, because they're made here in the U.S. An all-time favorite is Southern Amaro from High Wire Distilling Co. in Charleston. Yaupon is one of the main characteristics, which is found all over Texas.

    High Wire built its reputation on using regionally grown and foraged ingredients. If you’re ever in Charleston, you should stop into the distillery and say hi to Scott and Ann! Also, try some of their Jimmy Red Corn whiskey. Actually, everything they make is delightful.

    Heirloom Pineapple Amaro is made in Minneapolis. To me, this is fantastically bitter but also tastes like roasted pineapple in a glass. One of my new favorites, for sure.

    Now, here’s a helpful tidbit of info. You may have heard of fernet. That’s a general term for an amaro with very little to no sweetness. Branca is a producer that makes fernet, and it’s the most well-known. Search out others as well, because they’re all pretty cool.

    Almost everything I listed can be found at most liquor stores. Don’t be afraid to try something. Yes, sometimes it tastes like taking your medicine. But I’ll bet the smell of Jägermeister penetrates your early 20s, and surprise — that’s a style of amaro as well.

    -----

    Contact our Wine Guy via email at chris@chrisshepherdconcepts.com.

    Chris Shepherd won a James Beard Award for Best Chef: Southwest in 2014. He recently parted ways with Underbelly Hospitality, a restaurant group that currently operates four Houston restaurants: Wild Oats, GJ Tavern, Underbelly Burger, and Georgia James. The Southern Smoke Foundation, a non-profit he co-founded with his wife Lindsey Brown, has distributed more than $10 million to hospitality workers in crisis through its Emergency Relief Fund.

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    H-E-B names 3 innovative Houston food companies among 'Texas Best'

    Brandon Watson
    Sep 18, 2026 | 4:00 pm
    H-E-B Quest for Texas Best Hive Food Co.
    Photo courtesy of H-E-B
    Hive Food Co. is known for its infused honey.

    After months of pouring over video submissions, H-E-B is entering the final leg of its annual grocery games. The San Antonio-based supermarket chain has narrowed down the finalists for its annual Quest for Texas Best competition, including three from Houston.

    Ten innovative Texas entrepreneurs were chosen from a record-breaking 978 entries representing more than 500 companies spread across the Lone Star State.

    Now in its 13th year, the contest asks Texas small businesses to put their best foot forward for the chance to win a combined $100,000 in cash prizes and the opportunity to be stocked on H-E-B shelves. Since the competition's beginning, the grocer has discovered more than 1,000 unique products, many of which have become literal household names.

    “Quest for Texas Best is more than a competition; it is a launchpad for Texas entrepreneurs,” said James Harris, senior director of diversity & inclusion and supplier diversity for H‑E‑B, in a release. “H‑E‑B began as a small business, and we know firsthand how powerful the right opportunity can be.”

    This year, the San Antonio and Houston regions were at the head of the pack with three finalist nods each. But the entrepreneurs hailed from all over the state — from border town Roma to Fort Worth suburb Haltom City. The top 10 hopefuls include:

    • Boerne — Coley’s Foods Inc., a frozen cookie dough company
    • Floresville — Dean & Peeler Meats, a beef producer known for its smoked Gouda sausage and Angus tallow
    • San Antonio — WFN Foods, maker of heat-and-serve taco fillings like beef barbacoa, pork carnitas, and carne guisada
    • Roma — In Your Smokin' Face, a spice company specializing in bold chile piquín and carne asada blends
    • Haltom City — Sol Dias, a gourmet paleta and Mexican ice cream company
    • Glenn Heights — Uncle Marc’s, a manufacturer of barbecue seasonings, rubs, and sauces
    • Houston — Doggie Express, a small-batch maker of decorated treats for canine celebrations
    • Houston — Big Bayou Cocktail Sauce, a saucy supplier branching out to Bloody Mary and margarita mixes
    • Houston — Hive Food Co., beekeepers known for gourmet infused honey
    • Bastrop — La Fregona, creators of a chile sauce for elotes and esquites

    The final contenders will pitch their products on October 8 at H-E-B's headquarters in San Antonio, where judges will determine the top four winning products and award $50,000 to the Grand Prize winner and the "Texas Best" title — an honor that guarantees placement on H-E-B store shelves.

    The first-place winner will receive $25,000, the second-place winner will receive $15,000, and the third-place winner will receive $10,000.

    Since 2014, H-E-B has handed out nearly $2.75 million in prize money to Texas entrepreneurs. But Quest for Texas Best isn’t just about capital: the winners receive marketing, mentoring, and supplemental support to grow their brands. Fifty-five Texas small businesses that took part in the contest have achieved $1 million in sales and earned a commemorative H-E-B Million Dollar Club belt buckle.

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