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    introducing threesun

    Alex Bregman and Lance McCullers, Jr. debut new hard seltzer in time for Houston Astros championship run

    Steven Devadanam
    Oct 26, 2021 | 6:00 am

    Houstonians ready to raise a glass to the Houston Astros and the team’s return to the World Series now have a new, grand-slam local option — one created by two of the hottest players in Major League Baseball.

     

    Astros superstars Alex Bregman and Lance McCullers, Jr. have launched a new hard seltzer — called ThreeSun — available exclusively on draft at Buffalo Bayou Brewing Company (2101 Summer St.), which has crafted the beverage. The launch comes just in time for Game 1 of the Astros’ World Series showdown against the Atlanta Braves.

     

    Fans can post up at the brewery — affectionately known as BuffBrew — for Game 1 starting at 3 pm Tuesday, October 26. BuffBrew and ThreeSun will host special ThreeSun World Series watch parties, which will run through each game of the entire series.

     

    Expect two tasty flavors on tap — while supplies of the limited-run batches last, natch. (Not to worry: Tyler Straub, the third partner behind the seltzer, promises more exciting flavors on the way.) Current choices, which offer a light, 5-percent alcohol-by-volume count, include Mango, boasting a “sweet, but subtle, fresh mango flavor,” per press materials, and Huckleberry, which sports a “fresh, dark blueberry and deep raspberry flavor.”

     

    CultureMap caught up exclusively with McCullers to talk ThreeSun, the idea behind the brand, and of course, the Astros in the World Series. (Note: This interview took place before news of McCullers missing the World Series broke.)

     

     CultureMap: Congratulations on your third World Series since winning it all in 2017, Lance. What’s your take on the team as Game 1 approaches?

     

     Lance McCullers, Jr.: We’re playing great baseball as a team. One of the coolest things about this playoff run is you’re seeing every person on our roster coming up big for us in different moments and different situations and different games.

     

    We’re playing great team baseball and we’re backed by the greatest city in the U.S. and the best fans. We want to do it for us and the organization, of course, but we really want to bring this home for our fans who have supported us every step of the way.

     

     CM: Speaking of fans, we imagine every single orange-and-blue-blooded one is gonna want to sip this new seltzer. So, which one of you gets to take credit for this idea?

     

     LMJ: [laughs] This was Breggy’s idea. As the progression went, we decided on a cool, fun name and cool product. We knew we wanted to keep it in Houston and make sure it was Houston-made, and be something we’re proud of and be fun.

     

     CM: Mission accomplished. Talk to us about the development. Were you pretty hands-on?

     

     LMJ: Oh yeah. We could’ve outsourced this anywhere, but we wanted this to be made, packaged, and sold here. We started talking with BuffBrew and we really vibed with them right away — we had the same vision for the seltzer.

     

    From there, we started designing, started getting flavors, started test-tasting, and now we’re here.

     

     CM: You called this a ‘bro brand,’ but you two did way more than just slap your names on something. You’ve clearly been deep in it.

     

     LMJ: For sure. We’ve gone to BuffBrew a few times, we’ve sat upstairs and had these think-tank meetings on what the bottles and labels should look like and tasting seltzers.

     

    Breggie and I have gotten on FaceTimes after games at 1 am talking to people there about ideas we’ve had on the field. When Breggie was coming back from his quad we’d be on the bench kicking ideas around and say ‘Oh, we gotta write that down,’ or ‘we gotta call them after this.’ A lot of it was flavors or how we’d get to market and to launch.

     

     CM: Between the name and the flavors, ThreeSun is a whole vibe. How would you describe the brand?

     

     LMJ: It’s kinda like a Southern drink, where it’s hotter and there’s water around and lots of sporting events. The goal is to bring a fun, cool product for people to enjoy on the lake, beach, or whenever they’re having fun.

     

    We want this to be something people bring when they tailgate. We just want people to enjoy it and the flavors and go from there. We hope that people like the flavors and the fun idea behind the brand.

     

     CM: That’s easy to picture. Alex already has a popular product [Breggy Bomb Salsa] — so what are your goals for ThreeSun?

     

     LMJ: I think if you’re talking to Breggy he’d say we want to take over the seltzer game. [laughs] We just want this to be a fun brand, one that people like, first and foremost.

     

    Who knows, maybe this takes off and we can open a ThreeSun brewery right here in Houston with the people at BuffBrew running it.

     

     CM: With the logo and the flavors, ThreeSun seems like the perfect summer drink.

     

     LMJ: Oh yeah. People at the bar, at their house, cooking out, watching the Astros game, people at the beach listening to the game — that’s what we’re going for.

     

     CM: And we can picture another perfect season for ThreeSun.

     

     LMJ: Oh yeah — I’d say this is pretty perfect for Astros playoff season.

    Bregman's and McCullers' new seltzer, ThreeSun, is now on tap at BuffBrew.

    ThreeSun seltzer Alex Bregman Lance McCullers Jr
      
    Photo courtesy of ThreeSun
    Bregman's and McCullers' new seltzer, ThreeSun, is now on tap at BuffBrew.
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    Matcha News

    TikTok star Keith Lee crafts matcha latte for Hill Country flood relief

    Teresa Gubbins
    Jul 11, 2025 | 9:30 am
    Keith Lee and matcha drink
    Instagram
    Keith Lee hoists his special matcha drink.

    The devastating floods that swept across Central Texas on July 4 are bringing out all kinds of charitable endeavors — and that includes a limited-edition beverage from Texas-based TikTok food influencer Keith Lee.

    Lee, a social media sensation whose online food reviews have benefited hundreds of small restaurants, is partnering with La La Land Kind Cafe on a special drink: Called the La La Land X Keith Lee Latte, it's a matcha drink in which 100 percent of the proceeds will go towards Kerr County flood relief.

    La La Land is the coffee chain founded in Dallas in 2019 with a mission to provide opportunities for fostering youth and individuals in need. It has three locations in Houston, along with 10 across Dallas-Fort Worth and six in Southern California.

    The new Keith Lee Latte will consist of double ceremonial matcha, with secret syrup, matcha cloud, a whole fresh strawberry, flaky salt, and matcha powder. (See Lee enjoy the latte in the video below.)


      
     
     
     
     
     
     
    View this post on Instagram
     
     
     
     
     
     
     
     
     
     
     
     
    A post shared by Keith Lee (@keith_lee125)
     


    Matcha is the Japanese green tea powder that has experienced a surge in popularity, appearing in everything from drinks like the matcha latte to desserts like matcha mousse.

     Keith Lee Latte Keith Lee Latte is a matcha drink.Instagram 

    Lee, who relocated to Dallas in 2024, has been on a matcha kick ever since he tried it in Chicago, which he says "led me down a rabbit hole," and it has become his trademark drink. In May, he visited seven cafes across DFW in search of the perfect matcha in town, and that included La La Land, where he ordered a matcha with almond milk.

    He also has a charitable history, including a special visit he made to Taste Project in Fort Worth to donate $4,000 to support the nonprofit's mission to fight food insecurity.

    The Keith Lee Latte will be available at all La La Land cafes beginning Friday July 11, for a limited time only. From July 11-27, 100 percent of all proceeds will support flood relief efforts in Kerr County — "a community in our home state that’s hurting," La La Land Cafe says.

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