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    couch potato cookies are back

    Houston's 'Sugar Fairy' reopens popular Heights-area bakery

    Eric Sandler
    Oct 22, 2020 | 10:47 am
    Rebecca Masson Fluff Bake Bar
    The Sugar Fairy is back.
    Courtesy photo

    Houston’s Sugar Fairy is back at the oven. Pastry chef Rebecca Masson will reopen Fluff Bake Bar this Friday, October 23.

    “On the 100th day, I’m reopening,” Masson tells CultureMap. “Finally.” (Full disclosure: Masson is a regular guest on CultureMap’s “What’s Eric Eating” podcast)

    That’s how long it has been since Masson learned that City of Houston inspectors decided that permits she had been issued for her new location near The Heights had been done so in error, and that Fluff would need to undergo extensive renovations to come into compliance with city codes. A GoFundMe campaign raised $30,000 to help her cover the expenses.

    Masson also credits City Council District C representative Abbie Kamin for assistance that ranged from expediting inspection visits to getting a Centerpoint crew to her location at 9:30 pm to complete some necessary work.

    “Her team’s biggest concern was getting me open. Now, they’ll investigate why all this happened,” Masson says. As she notes later in the conversation, “Go back all the way where seven city employees said you’re good to go. Then whack, you’re not good to go, because somebody didn’t do their job correctly.”

    Still, Masson is moving forward. She’ll be working solo for the first couple weeks until a new pastry cook can join her team. That means Fluff will operate with a limited menu to start, but it will get back to full strength soon. Saturday morning bake sales will also resume after a week or so with breakfast pastries such as kolaches and bagel dogs.

    One small benefit from the unexpected closure is that Masson has rediscovered her love for ice cream. Pints of Couch Potato Cookie Dough and Mint Chocolate Chip have been selling out at the pop-ups the chef hosted while Fluff was closed. Expect to see a more diverse selection of flavors in the coming weeks.

    “There’s just something about ice cream that makes you happy,” she says. “I get really happy making it.”

    Reopening now also means Fluff will offer its full selection of Thanksgiving pies, including the pink-hued Mountain Rose apples that have become one of Masson’s signatures. Pre-orders will go live in early November.

    “It might be 24 hours of baking for me and my one employee, but we’ll do it,” Masson says. “Now we can sell pints of ice cream with pie. Apple pie and vanilla ice cream are pretty good together.”

    ---

    Fluff Bake Bar; 1701 W 15th St. Wednesday to Sunday 10 am- 5 pm; 713-522-1900

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    the pho will flow

    Growing Houston Vietnamese restaurant hustles into hot Katy neighborhood

    Eric Sandler
    May 13, 2026 | 3:30 pm
    Saigon Hustle Katy Cinco Ranch
    Courtesy of Saigon Hustle
    Saigon Hustle's new Cinco Ranch location is now open.

    A growing Houston Vietnamese restaurant has arrived in Katy. Saigon Hustle is now open in Cinco Ranch.

    Located at 23703 Cinco Ranch Blvd., the Houston area’s third Saigon Hustle began a quiet soft opening this Monday, May 11, and will celebrate its grand opening on Thursday, May 14. Like its siblings in Garden Oaks and Spring Branch, the restaurant will serve its familiar menu of banh mi, egg rolls, spring rolls, and rice dishes, as well as the pho that was added to the menu when Spring Branch opened in October 2024.

    Beverage options include both Vietnamese iced coffee and freshly-brewed jasmine teas.

    The Cinco Ranch location seats approximately 60 people. It also offers curbside pickup and delivery via third-party apps. Co-founder Sandy Nguyen said the restaurant had been looking at Cinco Ranch for awhile.

    “Our guests out here have been asking us to come to them, and it finally felt like the right moment to plant a flag in Katy,” Nguyen said in a statement. “We grew up in Houston, and bringing the food we love to a community we love is everything. This is more than a new address — it's a hometown moment for us.”

    As part of its continued growth, Saigon Hustle recently hired chef Justin Yoakum as its vice president of operations. Yoakum previously served as director of operations for Culinary Khancepts, the Houston restaurant group behind Liberty Kitchen, State Fare, Leo’s River Oaks, and others.

    “Justin has been wonderful,” Nguyen writes in an email. “He's been the leader we have been needing to further the next steps in our expansion. We are excited to have him. He's already proven to be such a great asset to the brand and brings a lot of energy!”

    Originally opened by Nguyen and her business partner Cassie Ghaffar, Saigon Hustle is now backed by Savory Fund, a Utah-based venture capital firm that’s invested in a diverse range of concepts including Austin-based, Detroit-style pizzeria Via 313; breakfast concept Hash Kitchen; and Pincho Burgers & Kebabs, a Miami-based restaurant with locations in Memorial City, Conroe, and Cypress. Savory has committed to helping it grow to as many as 40 units in Texas and the Midwest.

    To celebrate its grand opening, the Katy location will offer a number of promotions and giveaways, including:

    • Free banh mi for the first 100 customers on May 14.
    • A block party with a lion dance beginning at 6:30 on May 14.
    • Free Saigon Hustle for a year sweepstakes: All visitors to the location are eligible to win. See store or website for contest rules.
    • Buy-one-get-one-free Banh Mi: For customers who sign up for the Saigon Hustle Rewards loyalty program
    • Red envelopes: In a nod to the restaurant’s Vietnamese heritage, customers may receive a red envelope containing a discount, giveaway, or prize.

    “We wanted opening week to feel like a block party, not just a ribbon cutting. Free food, music,

    neighbors, and the team that's going to be feeding this community for years to come,” Ghaffar added. “From the lion dance to the red envelopes, every detail of opening week is a love letter to our culture and to Cinco Ranch.”

    Saigon Hustle Cinco Ranch is open daily from 11 am-11 pm.

    Saigon Hustle Katy Cinco Ranch

    Courtesy of Saigon Hustle

    Saigon Hustle's new Cinco Ranch location is now open.

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