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    Local Sips

    Dallas brewery expands into white-hot hard seltzer market

    CultureMap Create
    Oct 10, 2019 | 12:30 pm

    Dallas' Deep Ellum Brewing Company has been turning out innovative brews since 2011, when it became the city's first craft brewery. It has since expanded with an off-site small-batch brewery and taproom in Fort Worth called the Funkytown Fermatorium.

    When it comes to what Dallas (and beyond) is drinking, DEBC has been bold, fearless, and unapologetic from the start.

    Now it's made the leap into hard seltzer, the most popular drink of the moment, with the release of Blind Lemon. Like everything Deep Ellum Brewing does, it's made to stand out — and here's how:

    The story behind the name
    The moniker is in tribute to blues legend "Blind Lemon" Jefferson, who began his career in the 1920s playing guitar and singing on the streets of Deep Ellum neighborhood. He went on to become one of the biggest-selling down-home blues artists in American history. He was known for his unusual vocal range and loud volume, and in homage to the original Blind Lemon, this hard seltzer bubbles over loudly with lemony flavor.

    Natural ingredients
    It starts with natural lemon flavors, then continues with only one gram of carbs and zero grams of sugar per 12 ounce serving. Oh, and it's only 100 calories, with 5 percent alcohol by volume.

    How it's made
    Crafted with a process similar to DEBC's other brands, Blind Lemon makes use of cane sugar instead of the usual malted barley that is in a typical beer. When yeast is added, the result is an unusually spritzy and light brew, great on its own or even better as a cocktail base.

    Drink up, do good
    DEBC has partnered with many amazing local organizations including Foundation45, Deep Ellum Community Association, Deep Ellum Foundation, and Paws in the City, to name a few. Now you can feel even better about supporting this Texas brand.

    How to get it
    Blind Lemon is available both on draft and in 12-pack cans. While you're at it, be sure to load up on Dallas Blonde, Deep Ellum IPA, the Mexican-style lager Neato Bandito, and Easy Peasy, a session IPA brewed with lemon and tangerine peel.

    Deep Ellum Brewing Company now has hard seltzer: Blind Lemon.

    Deep Ellum Brewing Blind Lemon hard seltzer
    Photo by Ashley Gongora
    Deep Ellum Brewing Company now has hard seltzer: Blind Lemon.
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    J.J.'s hot takes

    Texans legend J.J. Watt drops 'controversial' crawfish take on soccer podcast

    Eric Sandler
    Mar 5, 2026 | 4:22 pm
    JJ Watt Men in Blazers
    Courtesy of FIFA World Cup 2026 Houston Host Committee
    J.J. Watt discussed Houston's food scene on Men in Blazers.

    “If you’re checking your watch, I’m on food talk now, so we’re going to be awhile.”

    With that comment, former Houston Texans star and future Pro Football Hall of Famer J.J. Watt launched into an epic tribute to Houston’s dynamic food scene. Speaking with host Roger Bennett on the globally-renown soccer podcast Men in Blazers, Watt spent about 15 minutes introducing the show’s audience to many of the cuisines and restaurants that Houstonians love.

    “When you look at this singular city, at Houston, what is it in your mind that makes it great — that the world is going to see this summer,” Bennett asks at approximately the 1:45 mark.



    “Food,” Watt replies. “Truthfully, we have great, great food. I have always said that Houston is one of the most underrated food cities in the world. People that come here are going to get fatter.”

    Encouraged by Bennett to “go deeper” into the topic, Watt offered more than 20 suggestions for restaurants to try. They included:

    • Breakfast tacos at Island Grill and Pappas Bar-B-Q
    • Barbecue at Killen’s Barbecue
    • Burgers at Becks Prime, The Burger Joint, and Killen’s Burgers
    • Seafood at Pappadeaux

    Watt told an entertaining anecdote about Trill Burgers, the smash burger concept from Houston hip-hop legend Bun B.

    “Trill Burgers, they put something in there that can’t be legal,” Watt quipped. “I’ve talked to Bun B. It’s like crack, okay? He gave me one of those burgers. When I came back from the Ring of Honor at the Texans, they put Trill Burgers in our suite. There were six, and there were 12 people in the suite. I had four of them. Everyone else had to fight over two burgers.”

    Asked about crawfish, Watt dropped an opinion that he acknowledged would be controversial. “You’re not going to like,” he told the 300-person, sold-out crowd.

    “That’s a lot of work. Then they tell you to suck the head. I’ll be honest. Didn’t do a lot for me,” Watt stated. “Look at this [points to himself]. The amount of crawfish you have to break and eat. When they dump it all out, I have to have my own 9-foot table. Nobody has the time to break that many crawfish open and suck the heads on every one.”

    Watt appeared on the show as part of its Houston episode that marked 99 days until the start of the 2026 FIFA World Cup. Houston Rockets icon and Basketball Hall of Famers Hakeem Olajuwon also appeared on the show, which was recorded at Rice University.

    Houston will host seven matches from June 14 - July 4, including five in the group stage and one each in the round of 32 and the round of 16. Find more details about the tournament and local celebrations at the official FIFA World Cup 2026 Houston Host Committee website.

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