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    Imported from San Antonio

    The Cadillac of vodka: Texas' own Cinco Vodka attacks America's dependency onforeign liquor

    Caroline Gallay
    Oct 10, 2011 | 12:44 am
    • Cinco has one of the nicest bottle designs we've ever seen. All the bottles arehand-bottled on-site.
    • Cinco Vodka co-founders Trey Azar, left, and Steve Dean, in front of Betty.
    • Cinco is five-times distilled in a hand-hammered copper kettle named Betty.
      Photo by Michael Haskins

    "We have a greater dependence on foreign liquor than we do on foreign oil," says Trey Azar, founder and chief executive officer of San Antonio-based Cinco Vodka.

    And it's for that reason that the martini devotee (Cinco' motto is "The Martini Lover's Vodka"), who grew up in a family of beer distributors, decided to take it upon himself to create an American brand of ultra-premium vodka.

    Cinco, which is distilled and bottled in small batches just outside of China Grove, is the only Texas vodka brand to distill in the European style, using winter wheat — the other Texas vodka brands are corn-based.

    Cinco is not even a year old — it started distilling in November 2010 — but it's already making a name for itself. Founders Trey and Kimberly Azar can't count the number of people they've converted from premium European brands like Ketel One and Grey Goose, although they do name the manager of one chichi Houston establishment, in particular.

    "Either we're making really good vodka, or people are really good liars," Trey says.

    Cinco is distilled five times from Idaho-sourced amber wheat — three column distillations in Idaho and then another two in San Antonio in the distillery's 530-gallon hand-hammered copper kettle named "Betty."

    Trey says the 5,000-square-foot facility, which also bottles on-site, was built on 30 acres with an eye toward expansion.

    The bottling is done by hand, and the bottle itself is one of the nicest we've seen, with distinctive pressed glass, à la the pre-Prohibition era, instead of your standard etching.

    "We wanted to stand out," Trey says, using the expression he coined for most other vodka bottles: "Lost in the frost, a sea of sameness."

    "We didn't want to be frosted, we didn't want to sound Scandinavian. We wanted clarity as a reflection of our product."

    The bottle is lined on each side with five raised faceted stars — Kim's touch. And each are topped with an American flag tag, so there's no mistaking this domestic brand.

    Adding to Cinco's high-quality wheat and traditional distillation process, Cinco's water component (60 percent of an 80-proof vodka, like Cinco, is water) is drawn from the Edwards Aquifer, a protected limestone reservoir with attractive mineral qualities. Good water, good wheat and no added sugar amount to a good next morning.

    The price point for Cinco is right about even with Ketel One, retailing at $24.50 per 750-ML bottle. It's less expensive than Grey Goose, Belvedere or Ciroc, meaning it's a solid value for the ultra-premium category aside from being local.

    Next up for the Azars? Expansion to new markets — ideally Florida, Trey says —and a whole new spirit.

    "We're working on a blended Texas whiskey now," he says. "The name's been trademarked; the logo and bottle design are underway." Although he wouldn't tell us the name, he says the expected launch is in January of 2013.

    Cinco is available at Spec's and at choice Houston establishments (including the River Oaks Country Club). Don't have it at your local watering hole? Ask the manager — this is one of those brands we can get behind.

    To take advantage of Cinco's promotions (past prizes have included $100 iTunes gift cards and dining certificates to Fleming's) visit the Facebook page, stay up-to-date on Twitter, and download the free App — which includes a "cocktail alarm clock," recipes, olive-marked maps to Cinco locations, a taxi locator and more.

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    news/restaurants-bars

    8 miles high

    Houston chef's menu takes off on United's premium business class offering

    Eric Sandler
    Jun 10, 2026 | 4:59 pm
    United Chef's Table chefs
    Courtesy of United
    Justin Yu, far left, is one of 11 participating chefs.

    United Airlines has shared more details about its new partnership with Chef’s Table, the acclaimed Netflix documentary series, including the menus created by the 11 participating chefs for travelers flying its premium Polaris business class seating.

    For flights departing from Houston, United and Chef’s Table recruited Justin Yu, the James Beard Award-winning chef behind Theodore Rex, a fine dining restaurant in downtown that holds a Bib Gourmand designation in the Michelin Guide. In addition, Yu and his business partner Bobby Heugel own Houston hospitality group Thorough Fare, which operates bars and restaurants including Anvil, Better Luck Tomorrow, Squable, Donna’s, and a new, still-unnamed restaurant in Montrose that’s slated to open later this year.

    Beginning August 1, people departing from George Bush Intercontinental Airport will be able to dine on Yu’s three-course menu that consists of:

    • Appetizer: Deviled eggs with white soy, aged cheddar, and chives
    • Salad: Chicory salad with spiced bacon, chickpeas, cucumber, onion, and oregano mustard vinaigrette
    • Entrée: Braised Texas short rib with ragout of mushrooms, red miso, and black eyed peas

    “I wanted that slightly Texan touch,” Yu told CultureMap in March. “To me, the Houston part of it is the most important. There’s such a level of diversity. Introducing light touches of that to the meal was something I considered.”

    Other participating chefs include Nancy Silverton (Osteria Mozza in Los Angeles), whose menu includes an appetizer of burrata with braised leeks, shaved Brussels sprouts salad, and beef brasato with garlic mashed potatoes; Jenner Tomaska (Esmé, Petite Edith, and The Alston in Chicago), who has created a braised leeks appetizer, an arugula salad, and halibut with sauce matelote; Tomos Parry (Mountain and Brat in London), whose menu includes an appetizer of grilled beef filet, lobster salad with grilled peach, and slow-roasted lamb with smoked potatoes.

    Chefs representing United’s destinations in Newark, Denver, San Francisco, Washington, D.C., São Paulo, and Tokyo are also participating. The menus will be available through September 2026. They’ll be updated with new seasonal items beginning in October. Customers may opt for the Chef's Table meals beginning five days and up to 24 hours prior to departure.

    "At its core, this collaboration with Chef's Table is rooted in a shared ambition to redefine what inflight dining can be," said Aaron McMillan, United's Managing Director of Hospitality Programs, in a statement. "Because our leading global network reaches into the world's greatest food cities, we're able to work hand-in-hand with world-class chefs and translate their points of view into dishes intentionally designed for the realities of travel and inspired by destinations we serve."

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    news/restaurants-bars

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