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    Imported from San Antonio

    The Cadillac of vodka: Texas' own Cinco Vodka attacks America's dependency onforeign liquor

    Caroline Gallay
    Oct 10, 2011 | 12:44 am
    • Cinco has one of the nicest bottle designs we've ever seen. All the bottles arehand-bottled on-site.
    • Cinco Vodka co-founders Trey Azar, left, and Steve Dean, in front of Betty.
    • Cinco is five-times distilled in a hand-hammered copper kettle named Betty.
      Photo by Michael Haskins

    "We have a greater dependence on foreign liquor than we do on foreign oil," says Trey Azar, founder and chief executive officer of San Antonio-based Cinco Vodka.

    And it's for that reason that the martini devotee (Cinco' motto is "The Martini Lover's Vodka"), who grew up in a family of beer distributors, decided to take it upon himself to create an American brand of ultra-premium vodka.

    Cinco, which is distilled and bottled in small batches just outside of China Grove, is the only Texas vodka brand to distill in the European style, using winter wheat — the other Texas vodka brands are corn-based.

    Cinco is not even a year old — it started distilling in November 2010 — but it's already making a name for itself. Founders Trey and Kimberly Azar can't count the number of people they've converted from premium European brands like Ketel One and Grey Goose, although they do name the manager of one chichi Houston establishment, in particular.

    "Either we're making really good vodka, or people are really good liars," Trey says.

    Cinco is distilled five times from Idaho-sourced amber wheat — three column distillations in Idaho and then another two in San Antonio in the distillery's 530-gallon hand-hammered copper kettle named "Betty."

    Trey says the 5,000-square-foot facility, which also bottles on-site, was built on 30 acres with an eye toward expansion.

    The bottling is done by hand, and the bottle itself is one of the nicest we've seen, with distinctive pressed glass, à la the pre-Prohibition era, instead of your standard etching.

    "We wanted to stand out," Trey says, using the expression he coined for most other vodka bottles: "Lost in the frost, a sea of sameness."

    "We didn't want to be frosted, we didn't want to sound Scandinavian. We wanted clarity as a reflection of our product."

    The bottle is lined on each side with five raised faceted stars — Kim's touch. And each are topped with an American flag tag, so there's no mistaking this domestic brand.

    Adding to Cinco's high-quality wheat and traditional distillation process, Cinco's water component (60 percent of an 80-proof vodka, like Cinco, is water) is drawn from the Edwards Aquifer, a protected limestone reservoir with attractive mineral qualities. Good water, good wheat and no added sugar amount to a good next morning.

    The price point for Cinco is right about even with Ketel One, retailing at $24.50 per 750-ML bottle. It's less expensive than Grey Goose, Belvedere or Ciroc, meaning it's a solid value for the ultra-premium category aside from being local.

    Next up for the Azars? Expansion to new markets — ideally Florida, Trey says —and a whole new spirit.

    "We're working on a blended Texas whiskey now," he says. "The name's been trademarked; the logo and bottle design are underway." Although he wouldn't tell us the name, he says the expected launch is in January of 2013.

    Cinco is available at Spec's and at choice Houston establishments (including the River Oaks Country Club). Don't have it at your local watering hole? Ask the manager — this is one of those brands we can get behind.

    To take advantage of Cinco's promotions (past prizes have included $100 iTunes gift cards and dining certificates to Fleming's) visit the Facebook page, stay up-to-date on Twitter, and download the free App — which includes a "cocktail alarm clock," recipes, olive-marked maps to Cinco locations, a taxi locator and more.

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    Coming soon to Fredericksburg

    Houston restaurant vet serves up Roman-style eatery in the Hill Country

    Brandon Watson
    Dec 26, 2025 | 3:30 pm
    Bottega Salaria Fredericksburg
    Photo courtesy of Bottega Salaria
    Valerio Lombardozzi is opening Bottega Salaria in the former home of La Bergerie.

    Valerio Lombardozzi’s culinary career has taken him to the world’s finest kitchens, including restaurants owned by icons like Alain Ducasse, Giorgio Locatelli, and Joël Robuchon. In Houston, he led La Table and Tavola, where he earned a reputation for being one of the city's most engaging front of the house personalities.

    But his latest project might be his biggest accomplishment yet. The hospitality veteran is opening Bottega Salaria, a homey Italian osteria and artisan market, in the former home of La Bergerie at 312 E Austin St in his adopted home of Fredericksburg.

    Lombardozzi says the restaurant, expected to arrive in winter 2026, fills a gap in the Hill Country dining scene, but, more importantly, it's a reflection of his personal history and time spent working at his family’s restaurant in Rome.

    “[It’s about] where I grew up, how I grew up, and how I eat,” he shares.

    The three-concept experience is inspired by Italy’s Via Salaria, the ancient route Italians used to transport salt from the Adriatic Sea to Rome. The menu acts as a sort of travelogue, borrowing from the different cultures along the road, and the way village fishermen and shepherds ate.

    Lombardozzi is quick to say he didn’t want to open a chef-driven restaurant. Instead, the osteria will serve traditional Roman staples such as cacio e pepe, amatriciana, carbonara, saltimbocca with sage and prosciutto, and branzino carved tableside.

    “I was one of the last to be exposed to the old generation of professionals who knew how to carve elegantly for the guests,” he says.

    The adjacent bottega will stay open during restaurant hours, offering fresh pasta made on-site, house-made sauces, imported Italian pantry items, cheeses, salumi, breads, and biscotti. Patrons will be able to shop for individual items or put together custom gift baskets.

    Outdoors, La Fraschetteria will debut a new hospitality experience in the U.S. The self-guided experience invites diners to grab wine directly from garden shelves, gather a spread of meats, cheeses, bread, or pasta, and linger around long communal tables lit by string lights.

    Keeping the chit-chat going will be a thoughtful beverage program anchored by a primarily Italian wine list and imported beer. Lombardozzi says the cocktail menu might be a surprise, offering only gin and tonics, spritzes, and negronis. The latter has been made into a game where diners roll dice to determine the evening's combination of gin, vermouth, and bitters.

    After dinner, guests can select an amaro from a rolling cart, sip grappa and limoncello, or sip a neat whiskey.

    Lombardozzi shares that he wants Bottega Salaria to be just as comfortable for Fredericksburg locals as it is for destination travelers. Beyond daily service, Bottega Salaria plans community events such as garden wine nights with live music, Sunday movie nights, and hands-on cooking classes.

    The space is designed for ease with a warm palette combining olive green and pomegranate reds. The decor blends heritage and modernity, bringing in objects like antique mirrors, plates, custom-made lamps, and even old tablecloths and curtains for an Old World feel.

    "We’re not just opening a restaurant,” Lombardozzi says. “We’re creating a gathering place. A home for everyone who loves Italian food, culture, and the joy of sharing a meal with others.”

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