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    Food for Thought

    Tweet all about it: Houston's food truck vs. restaurant fight explained in 140characters (or less)

    Marene Gustin
    Sep 24, 2012 | 10:02 am

    Last week in an alternate but similar Twitterverse…

    New Food Truck @newfoodtruck

    Hey, Houston! We’re a new food truck rolling into town. We hear Houston is the place for us, so stay tuned for details.

    Yes you elected me @yesyouelectedme

    @newfoodtruck Great, that’s all Houston needs. Another drug dealing, terrorist on wheels. #STAY OUT OF DOWNTOWN

    New Food Truck @newfoodtruck

    @yesyouelectedme what??? What are talking about? We’re going to sell fried stuff on a stick. Basic fair food. What Texan doesn’t want that?

    Restaurant Lobbyist @wehatefoodtrucks

    @yesyouelectedme Right on! We don’t need anymore drug dealing, terrorists on wheels like you @newfoodtruck and you can’t operate downtown or in Texas Medical Center.

    Restaurant Lobbyist @wehatefoodtrucks

    Because you are a danger @newfoodtruck. Plus, you are unfair competition. Isn’t that right @yesyouelectedme?

    Yes you elected me @yesyouelectedme

    True dat @wehatefoodtrucks

    New Food Truck @newfoodtruck

    Calm down @yesyouelectedme @wehatefoodtrucks. We’re a gourmet food truck, like on The Great Food Truck Race. We pose no threat, just cool, fast food.

    Yes you elected me @yesyouelectedme

    @newfoodtruck What the heck is The Great Food Truck Race?

    Yes you elected me @yesyouelectedme

    @newfoodtruck and your propane tank could blow up a city block, and you’re undesirable and…what’s the other talking point @wehatefoodtrucks?

    Restaurant Lobbyist @wehatefoodtrucks

    Unfair to downtown restaurants @yesyouelectedme

    Yes you elected me @yesyouelectedme

    @newfoodtruck Right @wehatefoodtrucks

    Bricks and Mortar @bricksandmortar

    You aren’t running me out of bizz. No way you can park near my restaurant @newfoodtruck

    New Food Truck @newfoodtruck

    @bricksandmortar, um, I would have to have a signed notice from a private lot to park near you.

    Downtown Bar @downtownbar

    If the city will change the ordinance I’d love for you to come to my lot @newfoodtruck

    Bricks and Mortar @bricksandmortar

    What are you? A terrorist? @downtownbar

    Downtown Bar @downtownbar

    No @bricksandmortar I’m a tax paying business and a voter

    Yes you elected me @yesyouelectedme

    What, you vote in city elections? @downtownbar

    Downtown Bar @downtownbar

    Yes and I’m not voting for you again @yesyouelectedme

    Yes you elected me @yesyouelectedme

    Let me rethink this @downtownbar Do you donate to campaigns?

    Restaurant Lobbyist @wehatefoodtrucks

    @yesyouelectedme not as much as I do

    New Food Truck @newfoodtruck

    @bricksandmortar @yesyouelectedme @wehatefoodtrucks This is silly, I can be a food truck anywhere in the city except downtown and TMC?

    New Food Truck @newfoodtruck

    @bricksandmortar @yesyouelectedme @wehatefoodtrucks If I’m an undesirable danger why do you let me operate in other areas?

    Restaurant Lobbyist @wehatefoodtrucks

    # thatsbesidethepoint @newfoodtruck

    New Food Truck @newfoodtruck

    Dear City of Houston: the food truck ordinance doesn’t make any sense. Can’t we all work together to change it?

    Restaurant Lobbyist @wehatefoodtrucks

    @newfoodtruck No, just go away, right @yesyouelectedme?

    Yes you elected me @yesyouelectedme

    @wehatefoodtrucks right, you’re a drug dealing terrorist threat and unfair competition to real restaurants

    New Food Truck @newfoodtruck

    @yesyouelectedme I DON’T SELL DRUGS, I’M NOT A TERRORIST AND I’M NOT A RESTAURNT. PEOPLE WHO WANT TO EAT AT A RESTAURANT WON’T STOP AT MY TRUCK.

    New Food Truck @newfoodtruck

    @yesyouelectedme I’M NOT EVEN ALLOWED TO HAVE SEATING

    New Food Truck @newfoodtruck

    @yesyouelectedme and I thought the food truck community was organized and working with the mayor’s office to make the rules better #foodtrucksnotfightingwithcityhall

    TV Reporter @tvgal

    @newfoodtruck clearly you aren’t familiar with city hall politics #foodtrucksnotfightingwithcityhall

    Bricks and Mortar @bricksandmortar

    Stay out of this @tvgal, we don’t need the media exposing how things work in the city.

    Yes you elected me @yesyouelectedme

    Right on @bricksandmortar. @wehatefoodtrucks please DM me. Quick.

    Another Food Truck @anotherfoodtruck

    This is getting to be ridiculous #foodtrucksnotfightingwithcityhall We the people are trying to do everything right. Don’t give up @newfoodtruck, we can do this.

    New Food Truck @newfoodtruck

    @anotherfoodtruck I dunno, I’m starting to have second thoughts. I heard Houston was into gourmet food trucks and was pro small business. I am depressed.

    Another Food Truck @anotherfoodtruck

    Hey, they got Paws on Patios passed. @newfoodtruck don’t give up yet.

    New Food Truck @newfoodtruck

    @anotherfoodtruck if they let me operate downtown with a few chairs and a table I’d let dogs hang. I love dogs.

    Dogs and Food are Disgusting @Nodogs

    @newfoodtruck, drug dealers, terrorist and now this!

    New Food Truck @newfoodtruck

    I’M NOT SELLING DRUGS FROM MY FOOD TRUCK. I’M NOT GOING TO BLOW UP MY PROPANE TANK. I might let puppies hang.

    Yes you elected me @yesyouelectedme

    Where will it all end? Drugs, bombs, puppies, I didn’t sign up for this.

    New Food Truck @newfoodtruck

    #foodtrucksnotfightingwithcityhall I JUST WANT TO SELL DEEP FRIED OREOS ON A STICK!

    Food Police @foodpolice

    @newfoodtruck YOU ARE DISGUSTING! NYC banned 16-ounce sodas and I think Houston should ban fried things on a stick. You are making people fat.

    New Food Truck @newfoodtruck

    ARRRG! That’s it. I’m taking my food truck and moving to Austin. #adioshouston

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    there's the rub

    Restaurant known for 'new Houston cuisine' now open in Cypress

    Eric Sandler
    Dec 10, 2025 | 4:05 pm
    Jonathan's the Rub steak
    Courtesy of Jonathan's the Rub

    Jonathan's the Rub serves steaks and other dishes.

    A restaurant known for its eclectic “new Houston cuisine” has opened in Cypress. The fourth location of Jonathan’s the Rub is now open for dinner in Bridgeland (20215 Bridgeland Creek Parkway).

    First announced last year, the new Jonathan’s is located in Village Green, a 70-acre mixed-use development within the 925-acre Bridgeland Central district. The 5,500-square-foot restaurant includes two patios totaling 2,600 square feet, giving the restaurant plenty of room for private dining rooms, a bar area, and indoor-outdoor areas with fire pits and greenery.

    “We were looking for the next frontier — a community with a booming population and a clear vision for growth that aligns with our brand,” chef-owner Jonathan Levine said in a statement. “When we discovered Bridgeland and learned it was a Howard Hughes development, we were immediately impressed. With their reputation for developing generational communities, we felt confident that Bridgeland was the right place for our family and for Jonathan’s the Rub.”

    Like Jonathan’s three other locations, the menu at Bridgeland is built around Levine’s signature “new Houston cuisine,” a kicked-up take on comfort food that includes everything from lobster tacos and blackened shrimp and grits to Italian American classics and steakhouse fare.

    Village Green is also home to H-E-B and restaurants such as Sweet Paris Crêperie & Café and Crust Pizza Co. Austin-based burger joint P. Terry’s will open there next year.

    “Jonathan’s the Rub’s arrival in Bridgeland Central brings a distinguished addition to the culinary scene in both the community and northwest Houston,” said Jim Carman, president of the Texas region, for Bridgeland developer Howard Hughes Communities. “We’re proud to partner with exceptional restaurateurs like Chef Jonathan Levine to bring elevated dining experiences that enhance the lifestyle offerings for our residents and neighbors.”

    Jonathan's the Rub steak

    Courtesy of Jonathan's the Rub

    Jonathan's the Rub serves steaks and other dishes.

    news/restaurants-bars

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