Penny for your thoughts?
Chipotle stole your pennies — and you shouldn't care: Rounding as the new normmakes sense
So Chipotle Mexican Grill, the masters of the to-go burrito, are in a bit of hot water for rounding customers' checks to the nearest nickel. Frankly, we don't see what all of the fuss is about.
Sure, the chain probably should have posted a sign announcing this proclivity to round up or down for the sake of expediency. (Now that the issue has been made public, Chipotle has apologized and said it will only round receipts down and acknowledge that amount in the total.)
Who wants to deal with pennies anymore, anyway?
But should this have been an issue in the first place? Who wants to deal with pennies anymore, anyway?
Chipotle's method meant that it would "cheat" a customer, at most, two cents on a visit. Disregarding the fact that those same customers will likely just as often benefit from the down-rounding of a check (thereby earning back the two cents that one ostensibly lost), and even if one dines at the fast food joint on a daily basis (though delicious, this should be discouraged for obvious health reasons), the most that one customer should lose is a little more than $7 per year.
Just about the cost of one burrito, which doesn't seem worth all of the grumbling and whining and verifying the totals on days-old, guacamole-covered Chipotle receipts.
Will you be upset over lost cents if rounding becomes the norm?
