Snoozing in the Galleria

Rumor no more: Rapidly expanding brunch restaurant picks Galleria for new location

Rumor no more: Rapidly expanding brunch restaurant picks Galleria

Snooze breakfast pot pie
Breakfast pot pie. Courtesy photo
Snooze pancake flight
Pancake flight. Courtesy photo
Snooze smashed avocado benedict
Smashed avocado Benedict. Photo by Marc Lee
Snooze breakfast pot pie
Snooze pancake flight
Snooze smashed avocado benedict

Galleria-area residents and workers will soon be feasting on smashed avocado bennys and pineapple upside-down pancakes.

Snooze: An AM Eatery, the rapidly expanding, Denver-based restaurant that serves brunch every day, has confirmed it will replace Arcodoro in the Centre at Post Oak shopping center at 5000 Westheimer Rd. Slated to open in early 2019, the Galleria location will be the Houston-area’s sixth Snooze, joining Montrose, Katy, Town & Country, The Heights, and one that’s still under construction in Webster. At 3,700 square feet, the Galleria location will be about average for a Snooze, but a 48-seat, dog-friendly patio will set the new location apart from its siblings. 

“I would say we are extremely pleased with the Houston market,” Snooze “storyteller” Becky Fairchild tells CultureMap. “We’ve opened four. We’ve had such a great warm welcome in each community.”

Known for its creative interpretations of classic breakfast fare, Snooze also gives diners choices by offering pancake flights (diners choice of up to three different options) and Benedict duos. Dishes get faired with the usual juices or coffee, but a full menu of creative cocktails really sets Snooze apart from more traditional diners. Bright colors and a cheerful staff have also helped it win fans.

The results speak for themselves. Even as it has opened four locations in less than two years, interest remains strong. Diners routinely wait two hours or more for a table on the weekends.

Snooze also does its part to be a good neighbor. Each restaurant donates 1 percent of sales to local charities (more than $600,000 in 2017), and it diverts up to 90 percent of its waste by composting and recycling where facilities exist.

So, when can Houstonians expect another location? The company isn't quite ready to say.

“Our CEO says we’re not in the business of opening restaurants, we’re in the business of running restaurants,” Fairchild says. “Galleria is what we have planned for Houston. I think we’ll keep looking in the city of Houston, but there are no [specific] plans.”