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    Izakaya sets opening

    Sneak peek: Eagerly anticipated Midtown restaurant sets opening date and reveals menu

    Eric Sandler
    Jul 21, 2015 | 10:56 am

    One of Houston's most eagerly anticipated restaurants has finally set an opening date.

    Izakaya, the "drinks-first" concept from Kata Robata owners The Azuma Group, is now accepting reservations for August 1, according to a statement released Monday. The restaurant will hold a series of invite-only friends and families dinners this week, but could open its doors to the public as soon as Thursday — or, depending on how smoothly the preview runs, could go dark over the weekend and begin accepting walk-in diners next week.

    The menu has six sections: Raw Stuff, Greenery, Starting Line, From the Grill, Nom Nom Nom and Game Over.

    The former Farrago's space has been transformed by Schooley Design into a two-room concept. Up front, the lounge contains the bar, raw bar and a mix of booth and table seating. A tall, central bar showcases Izakaya's sake and spirits selection. Large, tattoo-inspired murals dominate the main dining room, which also features patio seating in an interior courtyard that's shared with neighbors like Fluff Bake Bar and Russo's New York Pizzeria.

    Co-executive chefs Jean-Philippe Gaston (known as Philippe) and Manabu Horiuchi (known as Hori) developed the menu, which takes its inspiration from Asian street food and is built around the popular shareable plates trend. Gaston will be at Izakaya, while Hori-san will remain at Kata Robata full-time. The menu has six sections: Raw Stuff, Greenery, Starting Line, From the Grill, Nom Nom Nom and Game Over.

    Raw items skip traditional sushi in favor of tartares, ceviches and crudos, which recalls the sort of work Gaston did as the chef at Cove Cold Bar. One dish consists of a riff on the Mexican seafood cocktail vuelve a la vida that blends scallop, shrimp, octopus, red onion, garlic, avocado, yuzu hot sauce and crushed sea salt; prices for this section of the menu range from $12 to 23.

    Grilled items include chicken skin, house-made venison sausage, octopus and street corn with bonito flakes ($5 to 14); authentic Japanese wagyu beef is $15 per ounce (min 4-ounces).

    The Nom Nom Nom section includes traditional fare like shumai and a katsu pork sandwich, as well as a chicken fried steak with kimchi-braised collard greens and a Texas quail Scotch egg ($8 to 30). Game Over offers a selection of rice and noodle dishes include two soba dishes, a daily rice bowl and the omu rice, which is wrapped in an egg omelette ($11 to 18).

    Promising concept

    One CultureMap reader who scored a coveted seat at Monday night's invite-only friends and family preview called the Peruvian ceviche "incredible" and the Scotch egg "awesome." Asked to sum up the experience, our mystery diner reports that Izakaya is a "very promising concept." As seen above, the reader's pictures provide a sneak peek inside the space.

    One CultureMap reader who scored a coveted seat at Monday night's invite-only friends and family preview called the Peruvian ceviche "incredible" and the Scotch egg "awesome."

    Izakaya's cocktail program, which has been developed by San Francisco-based consultants Clare Sprouse and Chad Arnholt, takes its inspiration from drinks they experienced during a three-week trip to Japan. The cocktails will incorporate seasonal produce, take advantage of Japanese fermentation and preservation techniques and are designed to be delivered quickly. The initial menu of 16 selections includes the "Good Morning" (shochu, maknut cream soda), a Midori-inspired cocktail of melon, sake, gin, citrus and milk and, of course, a simple blend of Topo Chico and Hokushu 12-year old Japanese whisky.

    Kata Robata general manager Blake Lewis has brought his expertise as a certified sake sommelier to that aspect of Izakaya's offerings, which will also include Korean shochu. Local sommelier Antonio Gianola has selected the restaurant's wine list with an emphasis on white, rose and sparkling varietals. Expect 50 to 70 bottles, with at least a dozen by-the-glass options.

    Taken together, Izakaya offers an exciting new addition to a section of Midtown that's seen a host of promising new arrivals like cocktail bar Spare Key, tapas restaurant Oporto Fooding House & Wine and sweets shop Fluff Bake Bar. While the area remains Houston's most profitable bar district, newcomers like Izakaya are a sign that even Midtown can grow up a bit.

    Tattoo-inspired murals in the main dining room.

    Izakaya interior
    Paula Murphy/Facebook
    Tattoo-inspired murals in the main dining room.
    unspecified
    news/restaurants-bars

    a CultureMap Exclusive

    Houston's 'Chinese takeout bar from the future' touches down in Webster

    Eric Sandler
    Jun 1, 2026 | 4:02 pm
    Rice Box Webster rendering
    Courtesy of The Rice Box
    A rendering previews The Rice Box's new location in Webster.

    Houston’s Chinese takeout bar from the future is coming to the Bay Area. The sixth location of The Rice Box will open in Webster later this summer.

    Located at 114 El Dorado Blvd, the new location will be called Rice Box Space Center after NASA’s headquarters at the nearby Johnson Space Center. Founder John Peterson tells CultureMap that it’s a bit of a homecoming for him and his wife/business partner, Jenny Vo, as they grew up in the area. As with every new location, the restaurant created a movie-style poster to announce its opening.

    Rice Box Webster movie poster The Rice Box Space Center is expected to open later this summer.Courtesy of The Rice Box

    For its first truly suburban location, Peterson plans to offer a more efficient pickup system for to-go orders. Dubbed The Rice Box Pickup Reactors, the system applies Rice Box’s sci-fi aesthetic to curbside ordering. As seen in the rendering above, the building will have six slots that drivers will pull into to get their orders.

    “The goal is to have guests in and out with food in hand in around 90 seconds,” Peterson writes in an email. “It’s still pickup, but we’re trying to make that moment feel more intentional and more connected to the digital side of Rice Box instead of treating it like an afterthought. We’re looking at this opening as both a new store and a prototype for how Rice Box can work in more suburban markets without losing the part of the brand that makes it feel like us.”

    Bay Area-area diners can expect the same menu as the Rice Box’s other locations. That includes staples such as General Tso’s chicken, sesame chicken, beef with broccoli, and orange peel beef. The restaurant also serves traditional Chinese-inspired fare such as Chongqing chicken, cumin beef, mapo tofu, and chow fun noodles.

    Recently, Peterson rolled out a new version of Rice Box’s dumplings. Available in chicken, pork, or vegetable, each style of dumpling comes with a different wrapper that enhances the filling’s flavor. They’re also available either steamed or fried.

    The Rice Box started as a food truck in the early 2010s. After moving to a permanent location in the Greenway Plaza food court, it has opened brick-and-mortar locations in the Heights, River Oaks, Rice Village, and Memorial.

    openingsnews-you-can-eatthe rice box
    news/restaurants-bars

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