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    Heugel's Taking Names

    Houston bar king rails against spirit rep "hookers" and other Big Liquor games

    Tyler Rudick
    Jun 19, 2013 | 8:26 am

    As he prepares to launch a pair of new downtown bars, Bobby Heugel is sizing up one of most powerful enemies to the handcrafted cocktail scene . . . Big Liquor.

    The celebrated Anvil owner takes issue with what he calls a "growing hypocrisy" among his fellow bartenders, calling out those who publicly champion culinary heritage while pouring brand-name spirits known to undermine the smaller producers who keep those very traditions alive.

    "I'm all for a casual cocktail movement," the mixed-drink guru wrote in a recent Facebook tirade. "But that doesn't mean I'm selling out my integrity because a large brand throws a lot of money in my face, flies me on trips, lowers my bar cost, or hires a hooker as a spirits rep."

    "That doesn't mean I'm selling out my integrity because a large brand throws a lot of money in my face, flies me on trips, lowers my bar cost, or hires a hooker as a spirits rep."

    Heugel earlier broached the topic in a May interview with CultureMap, explaining that the Pastry War — his forthcoming tequila and mezcal bar at 310 Main — will source more than 80 percent of its product from families he and his Clumsy Butcher cohorts know on a personal level.

    But as one of Heugel's Facebook followers points out, the tequila issue gets complicated with a major spirit conglomerate like Beam Inc., which owns family-owned brands (El Tesoro) alongside those with more of an agribusiness approach (Sauza).

    "Do you not carry all Beam products because of Sauza?" the commenter asks. "No Knob Creek, no Overholt, no Laphroaig, no Cruzan Blackstrap, no El Tesoro (made by a family you know personally)?"

    Heugel admits on Facebook that the Sauza/El Tesoro situation has been tricky for him, but says he wants to support El Tesoro's adamant commitment to sustainability, regardless of the Beam connection.

    Click here to follow Heugel's ongoing FB debate and be sure to visit the Tequila Interchange Project website on how to choose your agave spirits responsibly.

    Drinks guru Bobby Heugel has taken to Facebook to debate the role of big-business liquor companies in an age of handcrafted cocktails.

    Bobby Heugel with margarita
    Anvil Bar & Refuge Facebook
    Drinks guru Bobby Heugel has taken to Facebook to debate the role of big-business liquor companies in an age of handcrafted cocktails.
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    Oh, Donna

    New Houston cocktail bar serves up a house party fueled by music and martinis

    Eric Sandler
    Dec 15, 2025 | 5:30 pm
    Donna's cocktail bar interior
    Courtesy of Donna's
    People are flocking to Donna's.

    It hasn’t taken long for Houston cocktail fans to discover Donna’s. Ever since it opened Thanksgiving weekend, the new cocktail bar in the Heights has been packed with people eager to check out the new project from Anvil owner Bobby Heugel and veteran Houston bartender Jacki Schromm.

    Named for Schromm’s grandmother, both partners use the word “house party” to describe the kind of atmosphere they want to create at Donna’s. That party can be very energetic on busy weekend nights and a little quieter and more intimate during the week — allowing patrons to choose what kind of experience they want to have.

    Heugel and Schromm worked with collaborators on the design, music, and art for Donna’s. So far, people seem to be enjoying themselves.

    “It’s really f---ing awesome,” Schromm tells CultureMap. “It has been really remarkable to have people in this building. To see the room full is a rewarding experience. The feedback we’ve received has just been really positive.”

    To transform the former Ready Room into Donna’s, the partners collaborated with Brittany Vaughn of Garnish Design. Known for her work at establishments such as Tiny Champions, Maximo, and Milton’s, Vaughn helped divide the retro-styled cocktail bar into two distinct interior spaces. The main bar area is defined by high-top, organically-shaped tables that allow large groups to congregate or smaller groups to share without being on top of each other. The more intimate living room section features a large couch and a spacious booth.

    “There’s a lot of smart utility in the space,” Heugel explains. “We kept talking about how it’s a small space. We want to find a seat for everybody as much as possible.”

    To honor the space’s history of hosting live music, the partners worked with Chicago-based firm Uncanned on a powerful vintage stereo that includes both a reel-to-reel tape deck and a turntable. Known locally for their work at restaurants such as Nancy’s Hustle and Nobie’s, the Uncanned team gave Donna’s the ability to kick out the jams with ultra-clear sound while not being so loud that people can’t talk to each other. It also opens up the possibility of people playing their favorite albums on select nights.

    “Jacki and I both had the bold opinion when we started talking about Donna’s that cocktail bars were boring. We wanted to add more layers to the onion,” Heugel says. “Having music be here as an additional component to the bar makes the room feel really good. That’s important to us, and we’ll have some programming related to that.”

    Keli Hogsett of Austin’s CoCollect helped Schromm and Heugel select the room’s distinctive art on its walls. Heugel describes the works as museum-quality, contemporary pieces from regional artists that are a cut above what’s usually seen in bars. Hogsett will also source the art for the new restaurant Heugel and chef Justin Yu are opening next year in the former Vibrant space.

    Schromm, who partnered with Heugel after working at Anvil and Reserve 101, created the opening cocktail menu herself. One highlight is the Jacki’s Martini, a nod to the “Bobby’s Martini” served at Refuge and the “Terry’s Martini” served at Squable. It’s a 50-50 mix of gin with Cocchi Americano and Dolin Blanc vermouth. She describes it as more “sessionable” than a traditional martini.

    “I think this cocktail menu has a lot of personality,” she says. “Some of my flair, whether it’s a spirit I chose or a flavor I like.”

    Although parking on the property is limited, Heugel notes that street parking on White Oak is relatively plentiful. A nearby pay lot is available, or people can skip the issue altogether by using their favorite rideshare service.

    Of course, the adjacent restaurant space won’t stay empty for long. As CultureMap has previously reported, Austin-based pizzeria Home Slice has claimed the building for its second Houston location that will open in fall 2026.

    -----

    Donna's, 2626 White Oak Drive. Open daily from 2 pm-2 am

    Donna's cocktail bar interior

    Courtesy of Donna's

    People are flocking to Donna's.

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