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    Texas True

    In-store Houston offerings fill your plate with H-E-B's tasty Texas roots

    CultureMap Create
    Jun 4, 2019 | 12:00 pm

    It doesn't get more Texas than H-E-B, the revered San Antonio-based grocery store with a cult-like following. But the brand isn't satisfied with just being the site of your weekly shop — it has also developed several restaurant concepts that are quickly becoming just as beloved.

    True Texas Boil House opened at the end of January in H-E-B's Chinatown-area store, at 10100 Beechnut St. The restaurant serves boiled seafood (crawfish, shrimp, and crab legs), fried seafood (shrimp and catfish), sides (potatoes, Cajun fries, coleslaw, hushpuppies, and corn), and six different dipping sauces.

    A pound of crawfish costs $6.97, or $5.97 when you order five pounds or more, while the fried baskets — which come with two sides and one dipping sauce — start at $7.97.

    But seafood isn't the only restaurant route H-E-B has gone down. True Texas BBQ opened at the Pleasanton location in 2014, and now there are 10 in-store stands and counting across the Lone Star State, including Kingwood (4517 Kingwood Dr.), Magnolia (7988 FM 1488), and Huntsville (1702 11th St.).

    Smoked with Texas oak wood for up to 14 hours, the by-the-pound or plated barbecue spans brisket (three ways), smoked turkey, pulled pork, smoked chicken, sausage links, and St. Louis spare ribs. Potatoes heaped with toppings, five different sandwiches, and a salad round out the main courses, with brisket beans, creamed corn, potato salad, mac and cheese, green beans, cornbread, and coleslaw making up the sides.

    The joint is so authentic, Texas Monthly surprised smoked-meat snobs around the state by naming it the best barbecue chain in the state.

    Speaking of authentic, shoppers at The Woodlands H-E-B also get to enjoy fresh, made-to-order artisan pies from South Flo Pizza. Keeping in line with the grocer's affordable prices, the 8-inch personal pizzas are only $7 while the 16-inch ones are $10. Make sure to visit during the daily happy hour from 4-7 pm, when $10 gets you a 16-inch pizza plus two local craft beers (or, if you prefer, two glasses of wine).

    As you drive around Texas, keep an eye out for concepts like True Texas Tacos or simply stock your home fridge with the best of local craft brews. Cheers, y'all.

    Seafood by the pound? Don't mind if we do.

    H-E-B True Texas Boil House seafood medley
    Courtesy of H-E-B
    Seafood by the pound? Don't mind if we do.
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    debut of the mack

    Houston's steak and wine-fueled new fine dining restaurant sets opening date

    Eric Sandler
    Sep 9, 2026 | 9:00 am
    Mack Allen's champagne room
    Photo by Michael Anthony
    The Champagne Room features its own bar.

    Houston’s newest fine dining restaurant is ready to make its debut. Mack Allen’s will open this Monday, September 14.

    Located on the first floor of the 28-story, 5POP office tower (4400 Post Oak Parkway), Mack Allen’s is the latest project from Houston restaurateur Mack MacDonald, who’s known locally for his Creole restaurant The Rouxpour. At a hefty 16,000 square feet, the restaurant has the ability to host as many as 500 people at a time.

    MacDonald worked with Houston-based Montgomery Roth Architecture & Interior Design to create a space that includes a 2,000-square-foot lobby lounge, a U-shaped bar, three private dining rooms — including The Champagne Room that features its own bar and floor-to-ceiling windows — and a spacious garden patio that includes dozens of trees and a 10-foot fire and water feature.

    Joining MacDonald in the project are executive chef Carlos Andrade (The Rouxpour. Brennan’s of Houston, etc.) general manager Shaun Stockton (Turner’s, Vic & Anthony’s, etc.), pastry chef Karen Romero (Brennan’s, Underbelly), and wine director Anthony Salazar, who brings experience from three-star Michelin restaurant Eleven Madison Park (New York) and Houston’s Michelin-starred March.

    Andrade and regional chef Manny Viveros have created an expansive, New American menu that begins with starters such as seared scallops in saffron cream, tuna crispy rice, escargot with bone marrow and garlic scampi sauce, lobster bisque, and smoked duck gumbo. The restaurant also offers sushi and other raw selections, led by chef Matthew Mui, a Kata Robata veteran who also operated the pioneering Muiishi Makirritos food truck.

    Entree options start with steak, including domestic prime and Australian wagyu cuts. They’re joined by choices such as roasted Chilean seabass with jumbo lump crab, braised beef short ribs, rack of lamb with foie gras fondue and gnocchi, and pan-seared snapper with crab and yuzu risotto.

    The restaurant will also be open for lunch, with lighter fare that includes a chargrilled pork belly bowl, steak salad, and Cobb salad. Plans for brunch will be announced at a later date.

    Salazar oversees Mack Allen’s extensive beverage offerings, which include a 1,000-bottle wine cellar and premium spirits — including a rare bottle of Macallan from McDonald’s birth year of 1954.

    “Mack Allen’s represents everything I’ve learned over the past 15 years in hospitality and the opportunity to take that experience to another level,” McDonald said in a statement. “My goal was to create the kind of restaurant that becomes part of people’s lives – a place where you can celebrate a milestone, close a deal, enjoy an incredible meal with friends or simply have a great night out. We’ve taken the spirit of the classic steakhouse and expanded it with exceptional seafood, sushi and a raw bar, all within a setting that feels distinctly our own.”

    For now, Mack Allen’s is open for lunch and dinner Monday through Friday beginning at 11 am and dinner on Saturday from 5-10 pm. Valet parking and self-parking in the building’s garage are available. Reservations are available on OpenTable.

    Mack Allen's champagne room

    Photo by Michael Anthony

    The Champagne Room features its own bar.

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