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    What's Eric Eating Episode 96

    Meet a legendary Texas pitmaster, plus a rockin' Montrose makeover

    CultureMap Staff
    May 30, 2019 | 1:17 pm

    On this week's episode of "What's Eric Eating," Louie Mueller Barbecue owner-pitmaster Wayne Mueller joins CultureMap food editor Eric Sandler to discuss the restaurant that Sandler calls "his favorite Texas barbecue joint."

    The conversation begins with Mueller recounting what it was like to grow up in the business working alongside his father, legendary pitmaster Bobby Mueller. Wayne explains that he didn't appreciate the restaurant's significance as a child, but recognition from the James Beard Foundation — and a plea from his father to help manage the business — prompted him to return to Taylor and become the third generation of the family to operate the establishment.

    The conversation hits a number of topics, including Mueller's thoughts on the way that homogenization in barbecue cooking methods spurred innovation in sides and desserts. While that process has removed the charm of small-town barbecue joints that each cooked things a little differently, standardization has made it possible for Texas-style barbecue to be exported across the country and around the world. Mueller has a strong opinion on which market has the most potential.

    California is one of those virgin sort of territories. You've got Trudy's in L.A;, Moo's Craft, they're making a niche. You've got Horn up in the Bay Area, but those are probably the most popular and well known and doing the best, I think. But you're talking about, what, 14, 15-million their pop-ups are trying to serve? That to me is mind boggling.

    Environmental pressures and regulations really make it difficult in the West Coast, but that doesn't mean there aren't inroads that can't be made and that these things can't be done. It's just a matter of someone having the fortitude to make it happen. Because the first one that breaks through and gets the whole wood-fired, offset smoker in Los Angeles approved, they're going to explode. That's what Los Angeles is like. Anything that's popular, there's all the money you need out there to invest and make it grow quickly. They're holding out. They're going to fight for tri-tip, but I think it's going to succumb.

    Prior to Mueller joining the show, Sandler and co-host Matt Harris discuss the news of the week. Their topics include: an in-depth discussion about the legacy of The Pass & Provisions now that it's closed; the news that Ben Berg will open a second location of B.B. Lemon in the former Pax Americana space; and Food & Wine naming Restaurant Indigo one of the country's best new restaurants.

    In the restaurants of the week segment, they discuss their experiences at Squable, the new Heights restaurant from Better Luck Tomorrow partners Bobby Heugel and Justin Yu, and Rudyard's, where chef Anthony Calleo has rolled out a new menu.

    ---

    Subscribe to "What's Eric Eating" on Apple podcasts, Google Play, or Spotify.

    Wayne Mueller is this week's guest.

    Wayne Mueller Louie Mueller Barbecue
    Louie Mueller Barbecue/Facebook
    Wayne Mueller is this week's guest.
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    shining star

    New chicken restaurant flies into Houston with 'gluten-friendly' tendies

    Eric Sandler
    Mar 10, 2026 | 10:00 am
    Starbird chicken restaurant
    Courtesy of Starbird
    Starbird sells chicken tenders, chicken nuggets, chicken sandwiches, and more.

    A local restaurant group is bringing a California-based chicken concept to Texas. Mac Haik Restaurant Group announced it has reached an agreement with Starbird to open locations in Houston, Austin, and San Antonio.

    Founded in the San Francisco area in 2016, Starbird is a fast casual restaurant with 19 locations in California and Colorado. It serves fried chicken sandwiches, chicken tenders, chicken nuggets, chicken wings, and salads that are made with chicken that’s “all-natural, never-frozen, antibiotic-free” and covered in a “gluten-friendly breading” that’s cooked fresh to order, according to a press release.

    Pair them with sides such as cole slaw, french fries, crispy Thai Brussels sprouts, or elote. Diners can dip their tenders in 11 sauces, including Greek yogurt ranch, Thai herb aioli, honey mustard, honey chipotle bbq, and more.

    Part of Mac Haik Enterprises Ltd, Mac Haik Restaurant Group operates a number of franchised restaurants, including breakfast concept First Watch Daytime Café, the Original ChopShop, and Due’ Cucina. It will open Kirkwood, an upscale supper club, later this spring in a West Houston office building that’s also owned by MHE.

    “We evaluate opportunities through the lens of long-term brand relevance, not just unit growth,” MHRG COO Dan Anfinson said in a statement. “Starbird delivers a level of culinary quality and operational sophistication that we believe is still underserved in the premium fast-casual chicken category, particularly in Texas. The brand has a clear point of view and the systems to scale responsibly. That combination is rare, and we’re excited to introduce it thoughtfully across our markets.”

    The company intends to open as many as 36 locations beginning in 2027, but MHRG is still in the process of securing specific locations. It will announce which city will be first to receive a Starbird at a later time.

    “This agreement reflects the strength of our business model and the clarity of our long-term vision,” added Starbird CEO Greg Levin. “As we mark our 10th anniversary, this is shaping up to be our biggest year yet in terms of expansion. Texas is a critical market for us moving forward, and partnering with an experienced organization like Mac Haik Restaurant Group allows us to grow thoughtfully while staying true to what makes Starbird special.”

    Starbird chicken restaurant

    Courtesy of Starbird

    Starbird sells chicken tenders, chicken nuggets, chicken sandwiches, and more.

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