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    Changes at Armadillo Palace

    Big changes at Armadillo Palace: Honky tonk classics and hard hat specials during renovation

    Eric Sandler
    May 27, 2016 | 10:22 am

    Signs of constructions are everywhere at Armadillo Palace these days. The Goode Co bar and restaurant is in the middle of renovations that will bring a massive expansion of its capacity from 250 people to 1,400 and add a full outdoor stage.

    Even as Armadillo Palace has remained open throughout the construction, patrons may have noticed changes to the cocktail program thanks to the company’s beverage director, Rob Crabtree.

    After working at Austin’s acclaimed cocktail bar Half Step, Crabtree came to Houston to help Goode Co owner Levi Goode realize his vision of making his restaurants' beverage programs as acclaimed as their food. Both Goode Co Seafood and Taqueria already have new menus, but Crabtree expertise will play its biggest role when Armadillo Palace’s transformation is complete this summer.

    “His background was very intriguing,” Goode tells CultureMap. “It was pretty obvious that his meticulous nature and his passion for mixing cocktails was very harmonious with our passion for food. I thought it was a great fit. So far, it’s proven to be a great relationship.”

    Crabtree is developing two menus for Armadillo Palace: one for the main dining room, which will be based on the space’s honky tonk vibe, and a second for the Orange Blossom Bar, which will focus on whiskey. He acknowledges that the spirit has become trendy lately but still sees ways for the Orange Blossom to set itself apart.

    “Everyone is starting with the same base whiskey, but our fresh juices, our fresh syrups, the way we produce those things, and the flavor profiles we’re going after are more in line with what we’re doing with our food,” Crabtree says. “What we’re doing here with the live music venue, the backyard component, all of that works and says more Texas-style than you see at some true whiskey bars.”

    Furthermore, Armadillo Palace will substantially upgrade its food offerings by adding both a wood-burning grill and a wood-burning rotisserie. Classics like chili will remain, but the menu will also include new seafood options and even a 40-ounce steak. Groups will be able to gather around a fire pit to dine on chuck wagon recipes originally developed by Levi’s father, legendary Houston restaurateur Jim Goode.

    “Really, the inspiration for the menu is very much our Goode family culinary history in the New World from Virginia and throughout the South, Texas, and Mexico. We want our drinks program to reflect that and be very classic in nature but pair well with the food,” Goode says.

    “We’re not really playing on Southern in general or New Orleans,” Crabtree adds. “We’re playing with the region. There’s some influences that are coming from a julep or a Sazerac. There are definitely influences coming from Mexico, given Levi’s heritage. We’re really trying to do some updated honky tonk classics, as well as some more craft-forward cocktails that are built for speed.”

    Towards that end, the restaurant is giving patrons a taste of the future via a series of “Hard Hat Specials” that will run until the construction is complete. The offer includes both a selection of $5 cocktails and $10 pairings of a beer, wine, or cocktail with select food items. Considering the family's legendary campechana paired with a glass of sparkling one is one of the options, it's a solid deal.

    After 40 years on Kirby, Goode recognizes that some changes are necessary to stay current, but he still wants to preserve the spirit that’s made the company so successful. After working with Crabtree and new bar manager Michael Riojas, he’s optimistic that diners will like what they find.

    “I like to think of it as a perfect marriage between old and new,” Goode says of the new direction. Later adding, “I think we’re able to offer somebody who’s looking for a well-executed cocktail, we can fit that bill just as well as an ice cold longneck. These drinks, although they’re going to be well-executed and put together with the freshest ingredients, they’re not going to be mixed in some scientific beaker with a glass stirrer. It will be as unstuffy as our food will be.”

    Rob Crabtree and Levi Goode are preparing for the future of Armadillo Palace

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    H-E-B names 3 innovative Houston food companies among 'Texas Best'

    Brandon Watson
    Sep 18, 2026 | 4:00 pm
    H-E-B Quest for Texas Best Hive Food Co.
    Photo courtesy of H-E-B
    Hive Food Co. is known for its infused honey.

    After months of pouring over video submissions, H-E-B is entering the final leg of its annual grocery games. The San Antonio-based supermarket chain has narrowed down the finalists for its annual Quest for Texas Best competition, including three from Houston.

    Ten innovative Texas entrepreneurs were chosen from a record-breaking 978 entries representing more than 500 companies spread across the Lone Star State.

    Now in its 13th year, the contest asks Texas small businesses to put their best foot forward for the chance to win a combined $100,000 in cash prizes and the opportunity to be stocked on H-E-B shelves. Since the competition's beginning, the grocer has discovered more than 1,000 unique products, many of which have become literal household names.

    “Quest for Texas Best is more than a competition; it is a launchpad for Texas entrepreneurs,” said James Harris, senior director of diversity & inclusion and supplier diversity for H‑E‑B, in a release. “H‑E‑B began as a small business, and we know firsthand how powerful the right opportunity can be.”

    This year, the San Antonio and Houston regions were at the head of the pack with three finalist nods each. But the entrepreneurs hailed from all over the state — from border town Roma to Fort Worth suburb Haltom City. The top 10 hopefuls include:

    • Boerne — Coley’s Foods Inc., a frozen cookie dough company
    • Floresville — Dean & Peeler Meats, a beef producer known for its smoked Gouda sausage and Angus tallow
    • San Antonio — WFN Foods, maker of heat-and-serve taco fillings like beef barbacoa, pork carnitas, and carne guisada
    • Roma — In Your Smokin' Face, a spice company specializing in bold chile piquín and carne asada blends
    • Haltom City — Sol Dias, a gourmet paleta and Mexican ice cream company
    • Glenn Heights — Uncle Marc’s, a manufacturer of barbecue seasonings, rubs, and sauces
    • Houston — Doggie Express, a small-batch maker of decorated treats for canine celebrations
    • Houston — Big Bayou Cocktail Sauce, a saucy supplier branching out to Bloody Mary and margarita mixes
    • Houston — Hive Food Co., beekeepers known for gourmet infused honey
    • Bastrop — La Fregona, creators of a chile sauce for elotes and esquites

    The final contenders will pitch their products on October 8 at H-E-B's headquarters in San Antonio, where judges will determine the top four winning products and award $50,000 to the Grand Prize winner and the "Texas Best" title — an honor that guarantees placement on H-E-B store shelves.

    The first-place winner will receive $25,000, the second-place winner will receive $15,000, and the third-place winner will receive $10,000.

    Since 2014, H-E-B has handed out nearly $2.75 million in prize money to Texas entrepreneurs. But Quest for Texas Best isn’t just about capital: the winners receive marketing, mentoring, and supplemental support to grow their brands. Fifty-five Texas small businesses that took part in the contest have achieved $1 million in sales and earned a commemorative H-E-B Million Dollar Club belt buckle.

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