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Hungry for help

This dream job pays $10K to eat tacos across Texas

John Egan
Apr 22, 2022 | 12:10 pm
Rusty Taco street tacos
You'll get to eat all the tacos.
Courtesy of Lone Star Restaurant Group

Do you fancy yourself to be a taco aficionado? If so, you’ll really eat up a new job opening at delivery service Favor.

Owned by San Antonio-based grocery chain H-E-B, Favor is hunting for its first-ever chief taco officer. Yes, a chief taco officer — not to be confused with another type of CTO (chief technology officer).

“The company will pay one energetic, hungry, and social savvy Texan $10,000 to track down the best tacos across the state this summer,” Favor says in a news release.

Aside from the $10,000 in pay, Favor will provide food, accommodations, and transportation in each city, as well as wellness activities such as massages and yoga classes. In addition, the chief taco officer will receive customized Favor swag and one year of free Favor delivery.

“Tacos are one of the top Favored foods across all of the cities we serve throughout Texas,” says Jag Bath, CEO of Favor. “The history and culture behind one of the most iconic foods in the Lone Star State vary from city to city, and we’re excited for our new Chief Taco Officer to discover some of the best and most authentic tacos out there.”

Texas residents over 21 are eligible to apply. Applicants must create and share a short video on why they should be Favor’s chief taco officer, and submit a short form on Favor’s application page. The application deadline is 11:59 pm Thursday, May 12.

Favor’s chief taco officer may want to stock up on digestive aids, given the mass quantity of tacos they’re likely to consume. In 2015, Texas Monthly compiled a list of the 120 Texas tacos “you must eat before you die.” The list highlighted taco purveyors in 15 areas around the state, from Amarillo to Corpus Christi.

By the way, Austin-based outdoor services provider LawnStarter recently crowned Austin the state’s best city for tacos, followed by Round Rock, Dallas, San Antonio, and Houston. But if Favor’s chief taco officer is traversing Texas the entire summer, they’re bound to visit dozens of cities that could argue they deserve the title.

And perhaps Favor’s chief taco officer will do us a favor and crack the shell of Rent.com’s recent ranking of Texas as the No. 2 state for tacos, behind California. Everything’s bigger in Texas, right? That includes our appetite for tacos — and our prowess in producing them.

tacos
news/restaurants-bars

Restaurant business

Comfort food chain Cotton Patch Cafe acquired by Dallas restaurant group

John Egan
Jul 2, 2026 | 4:15 pm
Chicken fried steak, CFS, Cotton Patch Cafe
Facebook/Cotton Patch Cafe
Chicken fried steak at Cotton Patch Cafe.

The Southlake-based Cotton Patch Cafe restaurant chain, known for its Texas-style comfort food, is finding comfort in the form of a new owner from Dallas.

According to a release, Dallas-based Local Favorite Restaurants group purchased Cotton Patch Cafe from Altamont Capital Partners. Financial terms of the deal were not disclosed.

Local Favorite's growing restaurant portfolio includes 99 restaurants spanning 10 brands, including well-known names like El Fenix Mexican Restaurant, Snuffer’s Restaurant & Bar, Meso Maya, Taqueria La Ventana, Wok Star Chinese, Twisted Root Burger Company, Campuzano Mexican Food, and Village Burger Bar.

The Cotton Patch acquisition “is an important step for Local Favorite Restaurants and a natural fit for the kind of brands we want under our roof,” Local Favorite founder Mike Karns says in the release. “Cotton Patch Cafe has loyal guests, a proven track record, and a Texas identity that gives it meaningful room to grow.”

Founded in 1989 in Nacogdoches, Cotton Patch operates 46 restaurants in Texas and New Mexico. The only Houston-area location is in Spring.

The deal also brings changes to the leadership team.

Karns will remain with the company in the role of founder and "Free-Range Creative," overseeing its creative direction and growth strategy. Cotton Patch Cafe CEO Brandon Coleman III will become CEO of Local Favorite Restaurants.

Local Favorite also owns and operates Sunrise Mexican Foods, which produces chips, tortillas, and other Mexican food products for retail and foodservice operators.

Cotton Patch Cafe is known for scratch-made, comfort classics like hand-breaded chicken fried steak, along with $9.99 Texas Value Meals.

Coleman says the acquisition won’t result in changes to the “heart” of Cotton Patch.

“We will continue to bring the small-town spirit, big Texas value, and quality scratch-made food guests count on, with the same focus on hospitality and community that has always made Cotton Patch feel like home,” says Coleman.

chicken fried steak business restaurants
news/restaurants-bars
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