The next step of Rice Village's transformation has been revealed. Management firm Trademark Property Co. announced Thursday that Shake Shack will open in the space currently occupied by La Madeline at the corner of Amherst St. and Kirby. Slated to open in late 2017, it will be Shake Shack's second Houston-area outpost, joining one previously announced for The Galleria that's opening later this year.
“For Rice Village, the addition of Shake Shack is a real game changer,” says Rice Village general manager Donna Molho in a statement. “It’s a big part of our goal to create a fresh, vibrant experience for our shoppers.”
Begun as a hamburger stand in New York City's Madison Square Park, Shake Shack has grown into a certified global phenomenon. The company's iconic ShackBurger starts with premium beef from celebrated butcher Pat LaFrieda that's then "smashed" on a griddle, topped with mayonnaise-based ShackSauce and served on a potato bun. Hand-spun shakes and their signature frozen custards round out the experience.
Shake Shack has already earned acclaimed for its two locations in Austin, where it partnered with Uchi for a miso haselnut concrete and Kreuz Market for a sausage-topped burger. The company will open two locations in Dallas later this year.
The past year has been a turbulent one at Rice Village as Trademark works to transform the space. Long-time occupants like Yum Yum Cha, Baker St. Pub, and, most recently. Kubo's have departed. Still, if whatever new concepts that are coming are as prestigious as Shake Shack, the disruption will bring new attention to the popular shopping destination.