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    Do you want to play a game?

    New Instagram restaurant bingo cards are Houston's latest viral sensation

    Olivia Marrus
    Jan 24, 2019 | 3:42 pm
    Ramen Tatsu-ya ramen bowls
    Ramen Tatsu-ya is one of the noodle shops feature on Nong's card.
    Courtesy photo

    When it comes to Instagram, everyone wants to earn the most likes possible. Instagram stories don't get likes in the same way as posts do, but they can start conversations through reposts and shares. For the past couple of weeks, Houston's savviest, food-obsessed Instagrammers have been playing a game on their stories by using bingo cards to compare notes on places they've been.

     

    Social media influencer Julie Nong (better known as Julie Julez) created the bingo cards as a way to stand out and get people excited about different types of food and restaurants in Houston. Nong is a food blogger who also freelances in graphic design and social media. She describes her Instagram as a meeting place for everything she likes to do while simultaneously showcasing her fun and unconventional side.

     

    By combining her knowledge and social media skills with a little work in design, Nong has gained attention for her innovative Houston restaurant bingo cards she puts on her Instagram story. Each card focuses on a different “food group” of Houston restaurants. Twenty-four Houston spots are featured on each template; her followers have the chance to take a screenshot of the card, cross out the places they’ve visited, and then share it to their story.

     

    “I would see these templates on Instagram for things like travel where you cross off any place that you’ve visited and I just randomly thought, what if I made a Houston one?” Nong tells CultureMap.

     

    Nong’s first template featured restaurants in Houston’s Chinatown. She’s gone on to make cards for Chinatown desserts, tea and tapioca spots, noodle restaurants, coffee shops, crawfish and seafood restaurants, and taco joints. The templates can be found on her Instagram profile under the “BINGO” highlight.

     

    In order to determine which places to include on her cards, Nong frequents Google, Yelp, Facebook food groups, and other websites that list different restaurants in Houston. From there, she picks spots that either have the highest ratings or the most reviews. She says that she also tries to find places that are more low-key and lesser-known in order to provide some variety and eliminate predictability in her templates.

     

    Nong challenges her followers by providing places they might not have visited before and encouraging them to try new things. But in her attempt to provide a variety of restaurants, Nong does receive the occasional complaint.

     

    “Houston’s really big, and I only have 24 spots, so I can’t put everything on there,” she says. “I mean, I’m spending hours of my time making these, so people can’t really get mad at me for providing these for free.” Within the first day of its creation, dozens of users had tagged Nong on their stories. The cards have been viewed thousands of times and played by hundreds of people.

     

    The cards are both a checklist for people who want to dive deeper into a specific type of restaurant and offer bragging right for people to demonstrate their expertise in specific genres. Nong’s visually appealing and entertaining templates offer users a new way to share and learn about new restaurants — something that is welcomed in an increasingly digitized world.

     

    More cards are coming. Nong has received numerous requests for a Houston barbecue template, but she is looking to broaden her horizons. “I might turn that one into a Texas card, which will be harder, but I don’t want to just keep doing Houston cards,” she says. “I do plan to tackle other cities. I’ve had requests to do New York and LA. I also want to start doing non-food ones and get into more experiences. I don’t wanna go too deep into it, y’know, but it’s coming.”

    Ramen Tatsu-ya is one of the noodle shops feature on Nong's card.

    Ramen Tatsu-ya ramen bowls
      
    Courtesy photo
    Ramen Tatsu-ya is one of the noodle shops feature on Nong's card.
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    Matcha News

    TikTok star Keith Lee crafts matcha latte for Hill Country flood relief

    Teresa Gubbins
    Jul 11, 2025 | 9:30 am
    Keith Lee and matcha drink
    Instagram
    Keith Lee hoists his special matcha drink.

    The devastating floods that swept across Central Texas on July 4 are bringing out all kinds of charitable endeavors — and that includes a limited-edition beverage from Texas-based TikTok food influencer Keith Lee.

    Lee, a social media sensation whose online food reviews have benefited hundreds of small restaurants, is partnering with La La Land Kind Cafe on a special drink: Called the La La Land X Keith Lee Latte, it's a matcha drink in which 100 percent of the proceeds will go towards Kerr County flood relief.

    La La Land is the coffee chain founded in Dallas in 2019 with a mission to provide opportunities for fostering youth and individuals in need. It has three locations in Houston, along with 10 across Dallas-Fort Worth and six in Southern California.

    The new Keith Lee Latte will consist of double ceremonial matcha, with secret syrup, matcha cloud, a whole fresh strawberry, flaky salt, and matcha powder. (See Lee enjoy the latte in the video below.)


      
     
     
     
     
     
     
    View this post on Instagram
     
     
     
     
     
     
     
     
     
     
     
     
    A post shared by Keith Lee (@keith_lee125)
     


    Matcha is the Japanese green tea powder that has experienced a surge in popularity, appearing in everything from drinks like the matcha latte to desserts like matcha mousse.

     Keith Lee Latte Keith Lee Latte is a matcha drink.Instagram 

    Lee, who relocated to Dallas in 2024, has been on a matcha kick ever since he tried it in Chicago, which he says "led me down a rabbit hole," and it has become his trademark drink. In May, he visited seven cafes across DFW in search of the perfect matcha in town, and that included La La Land, where he ordered a matcha with almond milk.

    He also has a charitable history, including a special visit he made to Taste Project in Fort Worth to donate $4,000 to support the nonprofit's mission to fight food insecurity.

    The Keith Lee Latte will be available at all La La Land cafes beginning Friday July 11, for a limited time only. From July 11-27, 100 percent of all proceeds will support flood relief efforts in Kerr County — "a community in our home state that’s hurting," La La Land Cafe says.

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