At the start of each New Year, more than 20 percent of American adults resolve to cut out alcohol for the month, and 66 percent of millennials are looking to reduce their alcohol intake.
But Athletic Brewing Co. doesn't see any reason to skip the brews and stop the fun during Dry January — or the rest of the year, for that matter.
Athletic Brewing's lineup is inspired by the company's two core loves: an active, healthy lifestyle and great beer. And since day one, Athletic Brewing's mission has been to combine them both without compromising on either.
"After indulging over the holidays, it's no surprise that so many people hit the reset button in January," says Athletic Brewing Co. co-founder Bill Shufelt. "We want to help people shift their mindset and make January into less of a sacrifice. The conversation around non-alcoholic beer has changed. It's no longer about restricting yourself. It's about rewarding yourself and making better choices."
This isn't your traditional watery, tasteless non-alcoholic beer. Using an innovative, proprietary method of brewing beer without alcohol, Athletic Brewing has created a lineup of non-alcoholic craft beers that doesn't compromise on taste. Like any good craft brewery, it's continuously brewing a range of styles, from non-alcoholic goldens and IPAs to darks and sours.
Whenever possible, Athletic Brewing sources local, all-natural ingredients and uses organic malts. The essential Athletic brews — Run Wild, Upside Dawn, and Free Wave — are available year-round, but it also crafts seasonal releases, pilot (or test) styles, and collaboration brews that highlight ingredients or flavors from favorite partners.
The Dry January Party Pack includes five six-packs of your favorite Athletic Brews (Run Wild, Upside Dawn, Free Wave, All Out, and Cerveza Atletica), a free limited-edition Dry January koozie, a free Dry January disposable camera, and a free "Drink Up & Stay Dry" hologram sticker. And right now it's only $59.99.
From day one, Athletic Brewing has committed to Two for the Trails, donating 2 percent of all sales to trail and park cleanups, maintenance projects, construction, and access. In 2021 alone, that fund totaled over $1 million.
So this year you can thrive, not just survive, during Dry January with these award-winning non-alcoholic craft beers, each of which is under 100 calories. Find your new favorite brews here, and find them in-store near you here.