• Restaurants + Bars
  • Entertainment
  • Arts
  • Society
  • City Life
  • Fashion + Beauty
  • Real Estate
  • Home + Design
  • Innovation
  • Travel
  • Sports
  • THE TOP 100
  • City Guide
  • Events
  • Charity Guide
  • Subscribe
  • Cities
  • Austin
  • Dallas
  • Houston
  • San Antonio
  • Fort Worth
Cities
  • Austin
  • Dallas
  • Houston
  • San Antonio
  • Fort Worth
culturemap logo
  • Restaurants + Bars

    THE LATEST

    Eric Sandler: Opulent new nightclub channels decadence of ancient Persia in Midtown
    for princes and princesses of persia
    Opulent new nightclub channels decadence of ancient Persia in Midtown
    By Eric Sandler
    CultureMap Staff: James Beard Award-winning Houston chef dishes on new Galveston hotel project, plus hottest food news
    What's Eric Eating Episode 247
    Beard Award-winning Houston chef dishes on new Galveston hotel project
    By CultureMap Staff
    Eric Sandler: Anthony Bourdain-approved Houston BBQ joint fires up  new to-go location in Pearland
    feel the burns
    Anthony Bourdain-approved Houston BBQ joint opens new Pearland bistro
    By Eric Sandler

    SPONSORED BY

  • Entertainment

    THE LATEST

    Steven Devadanam: Beyoncé breaks the internet again with striking new album cover art and message to fans
    bey on horseback
    Beyoncé breaks the internet again with striking new album cover art
    By Steven Devadanam
    Steven Devadanam: Totally lit new immersive installation dazzles downtown with interactive 'reeds'
    light it up
    Totally lit new installation dazzles downtown with interactive 'reeds'
    By Steven Devadanam
    Craig D. Lindsey : Here are the top 15 things to do in Houston this weekend
    weekend event planner
    Here are the top 15 things to do in Houston this weekend
    By Craig D. Lindsey

    SPONSORED BY

  • Arts

    THE LATEST

    Holly Beretto: Holocaust survivor's compelling artwork paints familiar themes in new Houston museum show
    Never forget
    Holocaust survivor's art paints familiar themes in new Houston exhibit
    By Holly Beretto
    Eric Sandler: Houston's Alley Theatre home to change name following historic $25M anonymous gift
    game-changing donation
    Alley Theatre's home to change name following $25M anonymous gift
    By Eric Sandler
    Holly Beretto: Museum of Fine Arts, Houston showcases powerful, never-before-seen images in rare Gordon Parks exhibit
    Black Powered
    MFAH showcases never-before-seen images in rare Gordon Parks exhibit
    By Holly Beretto

    SPONSORED BY

  • Society

    THE LATEST

    Steven Devadanam: Tilman Fertitta parties with Bruno Mars, The Chainsmokers, and more at his LA steakhouse opening
    tilman on melrose
    Fertitta parties with Bruno Mars and more at his LA steakhouse opening
    By Steven Devadanam
    Steven Devadanam: Haute Houston TV stars and magnificent moms rock the runway in fab fashion event
    moms rule
    Haute Houston TV stars + magnificent moms rock the runway in glam show
    By Steven Devadanam
    Steven Devadanam: Chic crowd stylishly steps out for $345,000 fundraiser at Houston Polo Club
    doing it for bo
    Stylish crowd steps out for $345,000 fundraiser at Houston Polo Club
    By Steven Devadanam

    SPONSORED BY

  • City Guide

    THE LATEST

    : Stages
    Entertainment
    Stages
    : PH Design Shop
    Shops
    PH Design Shop
    : Westin Oaks Houston
    Hotels
    Westin Oaks Houston

    SPONSORED BY

  • Events

    THE LATEST

    : Color Factory
    7.2.22 | 9:00 am
    Color Factory
    : Candytopia
    7.2.22 | 10:00 am
    Candytopia
    : Holocaust Museum Houston presents "Notorious RBG: The Life and Times of Ruth Bader Ginsburg"
    7.2.22 | 10:00 am
    Holocaust Museum Houston presents "Notorious RBG: The Life and Times of Ruth Bader Ginsburg"

    SPONSORED BY

  • SportsMap
  • Subscribe
  • City Life

    THE LATEST

    Steven Devadanam: Houston Zoo eliminates environmentally damaging material in shop
    ditching plastic
    Houston Zoo eliminates environmentally damaging material in shop
    By Steven Devadanam
    : Harris County issues milestone one-millionth marriage license to happy couple
    two-comma marriages
    Harris County issues milestone one-millionth marriage license
    By ABC13 Staff
    : Fresh new laundry service unfolds in Houston to help tackle those piles
    so fresh, so clean
    New laundry service unfolds in Houston to help tackle those piles
    By InnovationMap staff

    SPONSORED BY

  • Fashion + Beauty

    THE LATEST

    Steven Devadanam: Gucci fashions fur babies with new pampered pet line now available in Houston
    what's gucci?
    Gucci fashions fur babies with new pet line now available in Houston
    By Steven Devadanam
    Steven Devadanam: Fierce and flowy Australian fashion label struts into River Oaks District with first Houston boutique
    from down under, with love
    Fierce and flowy Australian fashion label opens first Houston boutique
    By Steven Devadanam
    Steven Devadanam: Sophisticated NYC fashion brand brings effortlessly chic looks to Houston
    nyc vibin'
    Chic NYC fashion brand brings effortlessly chic looks to Houston
    By Steven Devadanam

    SPONSORED BY

  • Real Estate

    THE LATEST

    Steven Devadanam: New master-planned community coming to wealthy and booming Houston suburb
    a bridge in fort bend
    New master-planned community coming to wealthy Houston suburb
    By Steven Devadanam
    John Egan: 10,000-acre ranch once owned by Houston-based political giant hopes to lasso $29.75 million
    Quail country
    10,000-acre ranch owned by Houston-based politician lists for $29.75M
    By John Egan
    Steven Devadanam: Houston's newest lagoon community makes a splash with massive beach and crystal-blue water
    life's a beach
    Houston's newest lagoon community makes a splash with beachy living
    By Steven Devadanam

    SPONSORED BY

  • Home + Design

    THE LATEST

    Steven Devadanam: In-demand Houston interior designer opens door to elegant new showroom in Rice Village
    livable luxury
    Haute Houston interior designer opens elegant new Rice Village shop
    By Steven Devadanam
    Holly Beretto: Galveston showcases 9 beachside beauties in annual historic home tour
    living history
    Galveston showcases 9 beachside beauties in annual historic home tour
    By Holly Beretto
    Holly Beretto: 6 sleek and stunning modern Houston homes open doors for in-person tour
    Modern Marvels
    6 sleek + stunning modern Houston homes open doors for in-person tour
    By Holly Beretto

    SPONSORED BY

  • Innovation

    THE LATEST

    : Houston university goes global with Parisian outpost announcement
    rice en france
    Houston university goes global with Parisian outpost announcement
    By Natalie Harms, InnovationMap
    Hannah J. Phillips: Texas-based Bumble sponsors 50 female athletes to honor 50 years of Title IX
    Big League Bumble
    Texas-based Bumble sponsors 50 female athletes in honor of Title IX
    By Hannah J. Phillips
    Steven Devadanam: Pioneering Houstonian launches Chewy for outdoors with game-changing new site
    a mountainous achievement
    Houstonian launches Chewy for outdoors with game-changing new site
    By Steven Devadanam

    SPONSORED BY

  • Travel

    THE LATEST

    Stephanie Allmon Merry: Chip and Joanna Gaines' new Fixer Upper castle is opening for tours in Central Texas
    Hear ye, year ye
    Chip & Joanna Gaines' new Fixer Upper castle soon hosting Texas tours
    By Stephanie Allmon Merry
    Steven Devadanam: Luxurious ranch retreat near Houston tees up lush new 18-hole championship golf course
    acing it
    Luxurious ranch retreat near Houston tees up new 18-hole golf course
    By Steven Devadanam
    : Texas' 10 best water parks for families, thrill-seekers, and everyone in between
    Ride the Wave
    Texas' 10 best water parks for families, thrill-seekers, and more
    By Jennifer Simonson

    SPONSORED BY

  • Sports

    THE LATEST

    : Big golf moves could spark major changes to Astros-backed Houston Open
    tourney turnover
    Big golf moves could spark major change to Astros-backed Houston Open
    By Adam Winkler, ABC13
    : Deshaun Watson settles 20 of 24 sexual misconduct claims against him
    watson settles
    Deshaun Watson settles 20 of 24 sexual misconduct claims against him
    By Greg Bailey, ABC13
    Steven Devadanam: Houston wins bid to host prestigious 2026 FIFA World Cup games
    ole, ole, ole!
    Houston wins bid to host prestigious 2026 FIFA World Cup games
    By Steven Devadanam

    SPONSORED BY

  • Charity Guide
  • Tastemaker Awards
Promoted articles are produced by CultureMap sponsors and not by the editorial staff.
Home » Restaurants + Bars
Indian fine dining in The Woodlands
Luxurious new Indian restaurant dazzles The Woodlands with posh vibes
yeezy in houston
Kanye West spotted sipping cocktails at high-energy Midtown restaurant
LATEST NEWS
From tasty Texas festivals to must-see museums, Edinburg has it all
Drink Up

Dominate Dry January with these non-alcoholic craft beers

Dominate Dry January with these non-alcoholic craft beers

By CultureMap Create
Jan 7, 2022, 12:30 pm
Athletic Brewing Dry January beer cans
Drink up and stay dry. Photo courtesy of Athletic Brewing

At the start of each New Year, more than 20 percent of American adults resolve to cut out alcohol for the month, and 66 percent of millennials are looking to reduce their alcohol intake.

But Athletic Brewing Co. doesn't see any reason to skip the brews and stop the fun during Dry January — or the rest of the year, for that matter.

Athletic Brewing's lineup is inspired by the company's two core loves: an active, healthy lifestyle and great beer. And since day one, Athletic Brewing's mission has been to combine them both without compromising on either.

"After indulging over the holidays, it's no surprise that so many people hit the reset button in January," says Athletic Brewing Co. co-founder Bill Shufelt. "We want to help people shift their mindset and make January into less of a sacrifice. The conversation around non-alcoholic beer has changed. It's no longer about restricting yourself. It's about rewarding yourself and making better choices."

This isn't your traditional watery, tasteless non-alcoholic beer. Using an innovative, proprietary method of brewing beer without alcohol, Athletic Brewing has created a lineup of non-alcoholic craft beers that doesn't compromise on taste. Like any good craft brewery, it's continuously brewing a range of styles, from non-alcoholic goldens and IPAs to darks and sours.

Whenever possible, Athletic Brewing sources local, all-natural ingredients and uses organic malts. The essential Athletic brews — Run Wild, Upside Dawn, and Free Wave — are available year-round, but it also crafts seasonal releases, pilot (or test) styles, and collaboration brews that highlight ingredients or flavors from favorite partners.

The Dry January Party Pack includes five six-packs of your favorite Athletic Brews (Run Wild, Upside Dawn, Free Wave, All Out, and Cerveza Atletica), a free limited-edition Dry January koozie, a free Dry January disposable camera, and a free "Drink Up & Stay Dry" hologram sticker. And right now it's only $59.99.

From day one, Athletic Brewing has committed to Two for the Trails, donating 2 percent of all sales to trail and park cleanups, maintenance projects, construction, and access. In 2021 alone, that fund totaled over $1 million.

So this year you can thrive, not just survive, during Dry January with these award-winning non-alcoholic craft beers, each of which is under 100 calories. Find your new favorite brews here, and find them in-store near you here.

Read These Next
2022 Tastemaker Awards
Where to sip summer cocktails from Houston Tastemaker's top spirits
frida fest in edinburg
From tasty Texas festivals to must-see museums, Edinburg has it all
louis mueller barbecue restaurant
Sink your teeth into legendary barbecue in film-famous Taylor
2022 Tastemaker Awards
Where to sip summer cocktails from Houston Tastemaker's top spirits
frida fest in edinburg
From tasty Texas festivals to must-see museums, Edinburg has it all
louis mueller barbecue restaurant
Sink your teeth into legendary barbecue in film-famous Taylor
  • Latest News
  • Most Popular
  • Houston Dynamo introduces international soccer star as newest player
  • Houston's favorite bakery heats up Energy Corridor with new to-go spot
  • Where to sip summer cocktails from Houston Tastemaker's top spirits
    - promoted -
  • Houston-trained star makes history in Broadway's longest-running show
  • Savvy new app helps Galleria shoppers take stock and avoid headaches
See All Latest News >
  • 'Devastated' widow of ZZ Top's Dusty Hill decries recent estate sale
  • Beyoncé breaks the internet again with striking new album cover art
  • Anthony Bourdain-approved Houston BBQ joint opens new Pearland bistro
  • New master-planned community coming to wealthy Houston suburb
  • Ben Berg bids adieu to adjacent French bistro, reveals 2 new concepts
Vote Now
Whats Eric Eating
6/30
Beard Award-winning Houston chef dishes on new Galveston hotel project
6/23
Exciting new Vietnamese restaurant freshens up The Heights
6/16
Houston's Top Chef Season 19 star dishes on TV time and new restaurant
Hoffman's Houston
6/27
Hoffman volleys ace questions to Houston's greatest tennis icon
6/20
Ken Hoffman readies for the longest — and sunniest — day in Houston
6/13
Hoffman on the return of a beloved Houston morning radio personality
Where to Eat Houston
6/23
Where to eat in Houston right now: 9 stupendous new restaurants
4/20
Where to eat in Houston: 9 new restaurants for steak, ramen, and more
3/21
Where to eat in Houston: 10 new restaurants from Wild fare to steaks
Home | About Us | News Tips & Suggestions | Submit An Event | Submit A Charity | Advertise | Media Sponsorship | Jobs | Terms & Conditions | Privacy Policy
© 2022 CultureMap LLC. All Rights Reserved.
Be A CultureMap Insider
Get Our Emails
Sign Up

We will not share or sell your email address

Newsletters for exploring your city

Thank you for signing up Please verify your e-mail by following the link we just sent you.
Look for an e-mail from CultureMap <info@culturemap.com>