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    on target

    Houston developer breaks ground on $400 million, 165 acre Katy project

    Holly Beretto
    Jan 27, 2025 | 1:15 pm

    Those driving along the frontage road of Interstate 10 and the newly completed Texas Heritage Parkway in Katy might have noticed a big new project under construction. That’s because Houston-based commercial real estate firm NewQuest just began work on its $400 million, 165-acre, mixed-use shopping center in Waller County.

    The Texas Heritage Marketplace, when complete, will include 750,000 square feet of retail and restaurants, along with 550 apartments in two communities. NewQuest will develop all of those, plus nearly 300,000 square feet of medical office space and self-storage units. Target is set to anchor the development and will build a 149,000-square-foot store.

    NewQuest has invested nearly 10 years in bringing the project to fruition.

    "After all these years of work, we couldn't be happier to kick off Texas Heritage Marketplace with a great anchor like Target," says Austin Alvis, NewQuest's president and chief development officer. "We are presently working with a variety of leading retailers and restaurateurs to procure the best possible mix for the project. We look forward to announcing additional anchors and tenants soon."

    The developer waited for a decade, as growth in the area pushed westward. Now, the communities around Katy and the city itself are nationally ranked as one of the best places to live in Texas. With the completion of the 6.5-mile Texas Heritage Parkway and interest from prospective tenants, NewQuest hit go on the project. The new artery links the development to a five-mile trade area with a population of nearly 147,000 with an average annual income of more than $160,000, according to NewQuest.

    For residents along the corridor, the completed project will bring new shopping, business and entertainment options. The developer’s in-house architectural team designed a cohesive, walkable environment with ample greenspace, including a huge Heritage oak tree that has been relocated from the path of the recently-completed road. NewQuest says it's the largest tree ever moved in the Houston area.

    The project represents a collaboration with the City of Katy, Waller County, and Texas Heritage Parkway Association. There’s no date yet on when the development will be fully complete.

    Rendering of Texas Heritage Marketplace

    Photo courtesy of NewQuest

    The new Texas Heritage Marketplace will be located along Interstate 10 and the newly completed Texas Heritage Parkway in Katy.

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    REAL ESTATE NEWS

    More Houston homeowners are becoming 'accidental landlords,' study finds

    Brandon Watson
    Mar 18, 2026 | 10:30 am
    For Lease Real Estate Sign Hangs in Front Yard of House
    Getty Images
    An increasing number of San Antonio homeowners are bcoming "accidental landlords"

    Houston homeowners unable to sell their properties are increasingly becoming “accidental landlords,” according to Zillow. The real estate marketplace’s newest analysis says that 4.2 percent of its local for-sale listings recently converted to rentals, making the Bayou City the second-worst U.S. city for the market trend.

    Only Denver (4.9 percent) ranks higher, with Austin (4.1 percent) and San Antonio (3.9 percent) not far behind. Seven of the top 10 metros are in Texas or Florida.

    Zillow senior economist Kara Ng says today's dynamic is driven by choice rather than panic. Homeowners aren't being forced to sell; they're simply unwilling to accept what the market will actually pay.

    "As the market continues to rebalance, sellers are facing a different reality than they did a few years ago," Ng said in a statement. "Bargaining power is tilting toward buyers, and homes are taking longer to sell, making renting out a property one way to buy time rather than compete aggressively on price. After all, today's sellers are rarely forced to sell, and it appears they are often unwilling to budge off of what their heart says their home is worth."

    Nationally, the trend is nearing a record high. 2.3 percent of all Zillow rental listings were recently for-sale properties, second only to November 2022, when mortgage rates had doubled in a single year, and sellers were scrambling. That spike was shock-driven, but now stubbornness is likely fueling the shift.

    Single-family homes make up the largest share of accidental landlord properties, but condos are seeing the fastest rise. Metros with the hottest buyer competition, including Boston, New York City, and Providence, Rhode Island, have the lowest accidental landlord rates.

    For both local buyers and sellers, Goldilocks thinking is increasingly the norm. Sellers, especially those who bought during the COVID-19 boom, are holding their asking price firm to avoid taking a loss. Buyers, for their part, are refusing to compromise on concessions and repairs.

    Meanwhile, the city's rental market keeps getting larger. In 2025, rental listings website Point2Homes placed the Houston area among the top 10 U.S. metros building the most new homes for rent.

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