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    Real Estate Predictions

    How long will Houston boom last? Top 5 real estate predictions for 2014

    Ralph Bivins
    Dec 30, 2013 | 10:58 am

    Houston’s real estate market is one of the hottest in the world. Nothing this good lasts forever and some say job growth won’t be as strong next year. But the boom is not over yet.

    With a few exceptions, both residential and commercial real estate will continue to sizzle in 2014 and produce as much pop as it did in 2013.

    Here are the top five predictions for Houston real estate in 2014:

    1. Home sales will soar; prices will reach a historic climax

    The inventory of homes-for-sale is at a record-low as 2013 comes to a close. The pent-up demand is huge. Thousands of buyers, frustrated with losing in bidding wars and today’s small selection of options, jump into the market and buy houses as spring uncoils.

    Lawrence Yun predicts 30-year fixed-rate mortgages will be at 5.4 percent by the end of 2014, up from the current rate of about 4.5 percent.

    Hordes of relocation buyers swarm into Houston as Exxon Mobil, Geico, Chevron and other corporations shuffle employees in 2014. Look for the median home price in Houston to rise 8 percent in 2014.

    Complications: Mortgage interest rates rise. Lawrence Yun, chief economist of the National Association of Realtors, predicts 30-year fixed-rate mortgages will be at 5.4 percent by the end of 2014, up from the current rate of about 4.5 percent. It won’t make things any easier for the first-time home buyer.

    2. Apartment developers continue to binge-build in 2014 before a sobering sets in around next Thanksgiving

    New multifamily projects pop up on the skyline faster than mushrooms in a damp cow pasture. Downtown residential excites in 2014 with the Marvy Finger building next to Minute Maid stadium and Hines going high-rise at Market Square. Developers erect apartments in far-out suburbia in addition to the phenomenal boom in the Inner Loop. Rents have gone up 6 percent over the last year or so and even more increases lie ahead in 2014, according to Delta Associates. Apartments attract renters who don’t like the higher priced mortgages facing homebuyers. Young professionals abhor the suburbs and don’t buy into the American Dream of homebuying like prior generations, providing more fuel for multifamily.

    Complications: Even with Houston’s amazing job growth, sometime in the fourth quarter of next year, the voice of moderation will whisper across the marketplace: “Do we really need to break ground on another apartment?”

    3. Shopping center market finally takes off, turns on the after-burners

    Retail-oriented real estate (shopping centers, etc.) has been the ugly orphan in Houston’s recent real estate surge. Apartments, the office market and residential boomed, while retail was a modest performer. The maxim is true: “Retail follows rooftops.” And Houston has added a lot of rooftops, from new apartment towers in the Inner Loop to single-family homes in the suburbs, so retail is blossoming. Lots of retailers coming in: from grocers to fast food outlets. Fresh Market, Sprouts, HEB, Whole Foods, Aldi, all adding new locations. Landlords have moaned as rents have been declining in many shopping centers. But the turnaround is happening and rents will increase in 2014. The threat of online sales may not be as bad as feared as Christmas delivery issues dented the invincibility that cloaked online retail.

    The maxim is true: “Retail follows rooftops.”

    Complications: Houston can’t be a great city without downtown retail. Macy’s was demolished. Houston Pavilions sputtered. Mayor Annise Parker appointed blue-ribbon retail task force for downtown, but so far not much has happened to the streetscape. Midway Cos. and Magic Johnson’s Canyon-Johnson are redeveloping the Pavilions as GreenStreet, a providing a slim ray of hope.

    4. Hoteliers get happy. Drought is over. More hotel construction slated.

    Houstonians won’t be able to ignore the hotel construction boom breaking out in 2014. Citywide hotel occupancy is approaching 70 percent, up sharply from the 55 percent in the pits of 2009. Most noteworthy of the new hotel projects will be the 1,000-room Marriott Marquis, adjacent to Discovery Green and the George R. Brown Convention Center. When that 30-story hotel is completed in 2016, Houston will be able to attract larger conventions – that is a given, nothing theoretical about it. Local hotelier Nick Massad is doing his part to build the convention draw by constructing a Hampton Inn and a Homewood Suites on Crawford Street. A JW Marriott will open on Main Street. Across the street from the Galleria, a 350-room Hyatt Regency is under construction.

    The national economy continues to improve and that bodes well for hotel operators. The PKF hotel consulting firm forecasts that national hotel profits will be up 13 percent in 2014.

    Complications: None. Houston hoteliers have a long way to run before they overbuild this market.

    5. Home building roars in Houston, the best single-family market in the nation

    Houston home builders continue to bounce back from the dead lull during the recession. After a good 2013, expect to see more than a 10 percent increase in construction starts in 2014. New builders enter the Houston market, eager to get a piece of the action. Labor shortage and lack of available lots will moderate the pace, which could soar even higher without these restraints.

    After a good 2013, expect to see more than a 10 percent increase in construction starts in 2014.

    Developers and builders will be in hot pursuit of land and new Grand Parkway expansions open up prairie for development. The market for residential land is white hot. The hard years of 2009 to 2011 weeded out the weak operators, so the remaining home-builder corps is seasoned and sharp. An under-publicized fact: Houston is the strongest home building market in the nation with more single-family building permits than any other city, according to John Burns Real Estate Consulting. Houston will remain the leader in 2014.

    Complications: Mortgage rate hikes will put a damper on sales, particularly in the low-end of the market. Builders will compensate by cutting size or amenities to keep starter homes affordable. Financing remains difficult to obtain for smaller developers and builders.

    Ralph Bivins, former president of the National Association of Real Estate Editors, is founding editor of RealtyNewsReport.

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    greenside taking shape

    4 wellness concepts are first tenants at new Memorial City development

    Holly Beretto
    Feb 19, 2026 | 9:40 am
    Rendering of exterior of Greenside
    Courtesy of MetroNational
    Greenside, a wellness-themed concept in a former warehouse near Memorial City, announced its first wave of tenants

    Greenside, the wellness-focused development in a former warehouse complex located just north of Memorial City Mall at 1085 Gessner Rd, has announced its first tenants. They include a curated mix of modern wellness and standout dining.

    Honest Mary’s, the fast-casual restaurant known for chef-crafted bowls made from scratch with thoughtfully sourced ingredients, is slated to open this fall. The Greenside location will be the second in Houston for the Austin-based restaurant, joining an outpost in the River Oaks Shopping Center that opened last year. The concept’s CEO, Nelson Monteith, started Honest Mary’s in 2017 in order to fulfill his vision of a restaurant which could serve food that’s fast, fresh, and affordable. Guests choose from signature bowls or build their own, starting with warm grains and seasonal roasted vegetables and finishing with house-made dressings and toppings.

    “We wanted to open a second Houston location quickly to build on the momentum from River Oaks,” Monteith said in a statement. “Memorial has long been a key West Houston community for us, and Greenside stood out immediately because of the team behind it. With MetroNational, Radom Capital, and Michael Hsu Office of Architecture involved, it felt like a winning trifecta and made the decision easy.”

    Greenside guests can also expect the health bar Leemoo. The brand’s vibrant menu of smoothies, açaí bowls, and fresh-pressed juices uses proprietary smoothie and açaí formulations, house-made ingredients, and carefully sourced produce. Crafted around balance, flavor, and performance, Leemoo seeks to deliver exceptional taste and everyday vitality, according to press materials. With one location in the Montrose Collective, the Greenside spot will be Leemoo’s second location in Houston.

    The award-winning day spa Hiatus is also part of Greenside’s lineup. The concept blends nourishment with rejuvenation, offering guests expert-led, results-driven treatments and a calm, welcoming environment. The spa aims to redefine self-care as an essential part of an everyday routine.

    “We’re very excited to bring Hiatus to Memorial and continue expanding into Texas communities,” said Kate Sazer, CEO of Hiatus. “Our goal is to make… self-care approachable and part of everyone’s routine, helping guests feel better, recharge, and prioritize wellness as a regular part of life.”

    Solidcore, the acclaimed high-intensity, low-impact fitness brand known for its signature reformer-based workouts, is opening a location at Greenside. The studio already has locations in the Heights and Montrose, and is known for offering a premier, full-body training experience that redefines luxury fitness.

    “Greenside reflects the kind of environment we look for when bringing Solidcore into a community,” said Josh Rainey, Solidcore’s senior director of real estate and growth. “It’s a place designed for connection and everyday routines, and that aligns closely with how our members experience our studios. We’re looking forward to becoming part of the Memorial area and creating a welcoming space where people can build strength, consistency and community close to home.”

    Greenside is a collaboration between MetroNational, the real estate development firm that owns and operates Memorial City, and Radom Capital, the Houston-based developer behind M-K-T Heights and the Montrose Collective, among others. Designed by Michael Hsu Office of Architecture, Greenside is designed to be a community destination with a welcoming, family-centric neighborhood experience in West Houston.

    “Greenside is being thoughtfully designed as a place where people can gather and enjoy the best of what Houston has to offer every day of the week,” said Danna Diamond, vice president of leasing at MetroNational. “This initial mix represents the kind of brands we’re proud to bring to Memorial and west Houston: experience-driven, authentic, and rooted in quality.”

    Additional leasing announcements will be shared in the coming months as Greenside continues to take shape.

    Rendering of exterior of Greenside

    Courtesy of MetroNational

    Greenside, a wellness-themed development in a former warehouse near Memorial City, announced its first wave of tenants

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