• Home
  • popular
  • EVENTS
  • submit-new-event
  • CHARITY GUIDE
  • Children
  • Education
  • Health
  • Veterans
  • Social Services
  • Arts + Culture
  • Animals
  • LGBTQ
  • New Charity
  • TRENDING NEWS
  • News
  • City Life
  • Entertainment
  • Sports
  • Home + Design
  • Travel
  • Real Estate
  • Restaurants + Bars
  • Arts
  • Society
  • Innovation
  • Fashion + Beauty
  • subscribe
  • about
  • series
  • Embracing Your Inner Cowboy
  • Green Living
  • Summer Fun
  • Real Estate Confidential
  • RX In the City
  • State of the Arts
  • Fall For Fashion
  • Cai's Odyssey
  • Comforts of Home
  • Good Eats
  • Holiday Gift Guide 2010
  • Holiday Gift Guide 2
  • Good Eats 2
  • HMNS Pirates
  • The Future of Houston
  • We Heart Hou 2
  • Music Inspires
  • True Grit
  • Hoops City
  • Green Living 2011
  • Cruizin for a Cure
  • Summer Fun 2011
  • Just Beat It
  • Real Estate 2011
  • Shelby on the Seine
  • Rx in the City 2011
  • Entrepreneur Video Series
  • Going Wild Zoo
  • State of the Arts 2011
  • Fall for Fashion 2011
  • Elaine Turner 2011
  • Comforts of Home 2011
  • King Tut
  • Chevy Girls
  • Good Eats 2011
  • Ready to Jingle
  • Houston at 175
  • The Love Month
  • Clifford on The Catwalk Htx
  • Let's Go Rodeo 2012
  • King's Harbor
  • FotoFest 2012
  • City Centre
  • Hidden Houston
  • Green Living 2012
  • Summer Fun 2012
  • Bookmark
  • 1987: The year that changed Houston
  • Best of Everything 2012
  • Real Estate 2012
  • Rx in the City 2012
  • Lost Pines Road Trip Houston
  • London Dreams
  • State of the Arts 2012
  • HTX Fall For Fashion 2012
  • HTX Good Eats 2012
  • HTX Contemporary Arts 2012
  • HCC 2012
  • Dine to Donate
  • Tasting Room
  • HTX Comforts of Home 2012
  • Charming Charlie
  • Asia Society
  • HTX Ready to Jingle 2012
  • HTX Mistletoe on the go
  • HTX Sun and Ski
  • HTX Cars in Lifestyle
  • HTX New Beginnings
  • HTX Wonderful Weddings
  • HTX Clifford on the Catwalk 2013
  • Zadok Sparkle into Spring
  • HTX Let's Go Rodeo 2013
  • HCC Passion for Fashion
  • BCAF 2013
  • HTX Best of 2013
  • HTX City Centre 2013
  • HTX Real Estate 2013
  • HTX France 2013
  • Driving in Style
  • HTX Island Time
  • HTX Super Season 2013
  • HTX Music Scene 2013
  • HTX Clifford on the Catwalk 2013 2
  • HTX Baker Institute
  • HTX Comforts of Home 2013
  • Mothers Day Gift Guide 2021 Houston
  • Staying Ahead of the Game
  • Wrangler Houston
  • First-time Homebuyers Guide Houston 2021
  • Visit Frisco Houston
  • promoted
  • eventdetail
  • Greystar Novel River Oaks
  • Thirdhome Go Houston
  • Dogfish Head Houston
  • LovBe Houston
  • Claire St Amant podcast Houston
  • The Listing Firm Houston
  • South Padre Houston
  • NextGen Real Estate Houston
  • Pioneer Houston
  • Collaborative for Children
  • Decorum
  • Bold Rock Cider
  • Nasher Houston
  • Houston Tastemaker Awards 2021
  • CityNorth
  • Urban Office
  • Villa Cotton
  • Luck Springs Houston
  • EightyTwo
  • Rectanglo.com
  • Silver Eagle Karbach
  • Mirador Group
  • Nirmanz
  • Bandera Houston
  • Milan Laser
  • Lafayette Travel
  • Highland Park Village Houston
  • Proximo Spirits
  • Douglas Elliman Harris Benson
  • Original ChopShop
  • Bordeaux Houston
  • Strike Marketing
  • Rice Village Gift Guide 2021
  • Downtown District
  • Broadstone Memorial Park
  • Gift Guide
  • Music Lane
  • Blue Circle Foods
  • Houston Tastemaker Awards 2022
  • True Rest
  • Lone Star Sports
  • Silver Eagle Hard Soda
  • Modelo recipes
  • Modelo Fighting Spirit
  • Athletic Brewing
  • Rodeo Houston
  • Silver Eagle Bud Light Next
  • Waco CVB
  • EnerGenie
  • HLSR Wine Committee
  • All Hands
  • El Paso
  • Avenida Houston
  • Visit Lubbock Houston
  • JW Marriott San Antonio
  • Silver Eagle Tupps
  • Space Center Houston
  • Central Market Houston
  • Boulevard Realty
  • Travel Texas Houston
  • Alliantgroup
  • Golf Live
  • DC Partners
  • Under the Influencer
  • Blossom Hotel
  • San Marcos Houston
  • Photo Essay: Holiday Gift Guide 2009
  • We Heart Hou
  • Walker House
  • HTX Good Eats 2013
  • HTX Ready to Jingle 2013
  • HTX Culture Motive
  • HTX Auto Awards
  • HTX Ski Magic
  • HTX Wonderful Weddings 2014
  • HTX Texas Traveler
  • HTX Cifford on the Catwalk 2014
  • HTX United Way 2014
  • HTX Up to Speed
  • HTX Rodeo 2014
  • HTX City Centre 2014
  • HTX Dos Equis
  • HTX Tastemakers 2014
  • HTX Reliant
  • HTX Houston Symphony
  • HTX Trailblazers
  • HTX_RealEstateConfidential_2014
  • HTX_IW_Marks_FashionSeries
  • HTX_Green_Street
  • Dating 101
  • HTX_Clifford_on_the_Catwalk_2014
  • FIVE CultureMap 5th Birthday Bash
  • HTX Clifford on the Catwalk 2014 TEST
  • HTX Texans
  • Bergner and Johnson
  • HTX Good Eats 2014
  • United Way 2014-15_Single Promoted Articles
  • Holiday Pop Up Shop Houston
  • Where to Eat Houston
  • Copious Row Single Promoted Articles
  • HTX Ready to Jingle 2014
  • htx woodford reserve manhattans
  • Zadok Swiss Watches
  • HTX Wonderful Weddings 2015
  • HTX Charity Challenge 2015
  • United Way Helpline Promoted Article
  • Boulevard Realty
  • Fusion Academy Promoted Article
  • Clifford on the Catwalk Fall 2015
  • United Way Book Power Promoted Article
  • Jameson HTX
  • Primavera 2015
  • Promenade Place
  • Hotel Galvez
  • Tremont House
  • HTX Tastemakers 2015
  • HTX Digital Graffiti/Alys Beach
  • MD Anderson Breast Cancer Promoted Article
  • HTX RealEstateConfidential 2015
  • HTX Vargos on the Lake
  • Omni Hotel HTX
  • Undies for Everyone
  • Reliant Bright Ideas Houston
  • 2015 Houston Stylemaker
  • HTX Renewable You
  • Urban Flats Builder
  • Urban Flats Builder
  • HTX New York Fashion Week spring 2016
  • Kyrie Massage
  • Red Bull Flying Bach
  • Hotze Health and Wellness
  • ReadFest 2015
  • Alzheimer's Promoted Article
  • Formula 1 Giveaway
  • Professional Skin Treatments by NuMe Express

    Social Media Savvy

    Why this Houston real estate maven connects through social media

    CultureMap Create
    Aug 22, 2019 | 12:00 pm
    Nancy Almodovar
    Founder Nancy Almodovar.
    Photo courtesy of Nan and Co. Properties

    Think about your everyday: most of it is lived online, and therefore buying or selling a house should be no different. That's partially how Nancy Almodovar of Nan and Company Properties/Christie's International Real Estate approaches her industry, which she's watched evolve over her past decade in residential real estate.

     

    When Almodovar started the company at her kitchen table in 2014, she was determined to build up a business where both her clients and agents would feel comfortable approaching with questions.

     

    Part of that strategy involved heavy social media use, and it's one of the vital factors that has helped Nan and Co. grow from its original office on Post Oak Boulevard in the Galleria area to a second location opening soon in The Heights.

     

    "Realtors in Houston who have the most social media followers are Nan agents," Almodovar says. "It's an exciting and personal way that Houstonians — and those outside the city — can see what we're up to, what's hot on the market, and how involved we are in our community."

     

    Building up that presence soon paid off, as Nan and Co. became the exclusive Houston affiliate for Christie's International Real Estate in 2016. That partnership has opened them up to connections with 138 international affiliated brokerages and 940 offices within 48 different countries.

     

    "Our clients have access to certain things through us that they just wouldn't get anywhere else," says Almodovar. "We sell domestically but can market internationally, and there aren't many real estate companies that can say that."

     

    In addition to Instagram, Almodovar and her agents have a strong presence on Facebook, Twitter, and Pinterest, even hosting a podcast, blog, and vlog. Almodovar's YouTube channel alone has more than 3,000 subscribers.

     

    Production companies have taken notice, and Nan and Co. has been pitched twice for a television show.

     

    "It's a fascinating time to be buying and selling, but remember that you don't have to use the same real estate companies your parents did," Almodovar says. "You have options!"

     

     

     

    ---

     

     To see all of Nan and Co. Properties' latest listings, click here.

     
    interviewpromotedhome-for-sale
    promoted
    news/real-estate
    series/nan-co
    promoted
    news/real-estate
    series/nan-co
    Loading...