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    Quest Completed

    Houston company's 'drink bomb' wins $10,000 prize from H-E-B

    Brianna Caleri
    Sep 30, 2025 | 10:00 am
    My Drink Bomb Quest for Texas Best

    My Drink Bomb won a $10,000 third-place prize.

    Photo courtesy of H-E-B

    After a valiant search, the folks at H-E-B have completed their Quest for Texas Best. The annual competition considers products from small businesses around the state with the hopes of settling on a few to be sold in H-E-B stores. A Houston company, My Drink Bomb, placed third.

    Four Houston companies were named finalists, but only My Drink Bomb secured one of the cash prizes. There were five winners overall, because the competition resulted in a grand prize and two companies tied for third. Austin's winning contestants were followed by businesses in McAllen, Dallas, and Houston.

    Founded by Houston entrepreneur Chloe Di Leo, My Drink Bomb adds flavor to sparkling water or spirits without mixing. Each drink bomb is made with ingredients such as dried fruit and edible flowers, adding a touch of luxury to home entertaining.

    Oca Foods accepting grand prize for winning the Quest for Texas Best Oca Foods won the grand prize for its peanut butter bites. Photo courtesy of H-E-B

    Austin's Oca Foods won the grand prize, $50,000, for its peanut butter bites, which also come in a sugar-free recipe — and with only three ingredients in the original, that means all that's left is peanut butter and salt. They're inspired by a Brazilian snack, are bite-sized, and are wrapped individually, each packing three grams of protein.

    Those simple snacks were followed by the similarly streamlined totopos (tortilla chips) and tortillas by Austin's Tozi Super Foods. They won first place and $25,000. The purple treats are made with heirloom blue corn and organic amaranth; the chips also contain sea salt and non-GMO avocado oil.

    Tozi Superfoods Tortillas and Tortilla Chips owner at Quest for Texas Best Tozi Superfoods Tortillas and Tortilla Chips won first place. Photo courtesy of H-E-B

    In second place ($15,000) was Deli Spices from McAllen, with a birria spice mix — almost the same thing that won the grand prize for an Austin company in 2024. This South Texas company packages its mix in a big bag recommended to season six pounds of meat.

    Deli Spices Quest for Texas Best Deli Spices won second place for their birria mix.Photo courtesy of H-E-B

    Tying My Drink Bomb for third place ($10,000 each) was spices by Spicytude. The Dallas-based company specializes in Indian spice kits, made for dishes like tikka masala, butter chicken, biryani, and vindaloo.

    These five companies triumphed over more than 370 competitors, and the five finalists that didn't win numbered prizes did win a nice perk: $5,000. Three are based in the Houston area:

    • Dickinson — Jam-In Tools Crawfish Peeler, a handy gadget that takes the hassles out of crawfish boils
    • Sugar Land — The Lavish Goat Bath Products, a line of bath bombs and menthol-infused shower steamers
    • Houston — Long Phung Food Products, ready-to-heat, Vietnamese pork rolls created by a family-owned company with a 35-year history

    Texans will have to be on the lookout for these products on grocery shelves. When they become available, shoppers can check out this Quest for Texas Best list online to see them and other past winners that are still available for sale.

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    ADD TO CART

    Texas grocer H-E-B seeks best new products for annual grocery competition

    Brandon Watson
    Mar 11, 2026 | 10:30 am
    My Drink Bomb Quest for Texas Best
    Photo courtesy of H-E-B
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    It’s not America’s Got Talent or The Voice, but for 12 years, H-E-B has been steadily churning out stars. Through its annual Quest for Texas Best competition, small companies have become literal household names, filling pantries across the state. Now, a new crop of products has the chance to audition.

    H-E-B’s Quest for Texas Best will take applications for its 13th annual contest from March 11 through April 22. Small business owners and entrepreneurs across the state can submit their unique and innovative products to win a combined $100,000 in cash prizes and the opportunity to feature their products on H-E-B shelves across Texas.

    Since the competition started, H-E-B has discovered over 1,000 unique products across the Lone Star State. These have included various food and non-food items, including cookies, coffees, beauty items, toys, home goods, and even roasted crickets. The contest has awarded nearly $3 million in prize money and provided valuable marketing, mentoring, and supplemental support to its winners.

    Over the years, the Houston area has been well-represented among the champions. In 2025, four Houston companies made the top 10, with My Drink Bomb, a company that makes flavor additions for sparkling water, winning third place and $10,000.

    To be considered for the contest, interested suppliers and manufacturers can submit videos online. After the Call for Entries period is complete, H-E-B's Business Development Managers will select the top applicants who will head to San Antonio in October to present their wares in person before a panel of judges.

    The jury will determine the top four winning products and award $50,000 to the Grand Prize winner, the title of "Texas Best," and placement on H-E-B store shelves. The first-place winner will receive $25,000, the second-place winner will receive $15,000, and the third-place winner will receive $10,000.

    “We look forward to connecting with Texas-based innovators each year and providing exciting opportunities through this competition,” said James Harris, H-E-B’s Sr. Director of Diversity & Inclusion and Supplier Diversity for H-E-B, in a release. “I can’t wait to see what products are brought to the table this year. After 12 years of the H-E-B Quest for Texas Best, the creativity and ingenuity of Texans still inspire me.”

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