What is an entrepreneur?

"What it means to me is someone who is a self-starter and successful in what they do," says Carlos Hernandez, co-owner of Burning Bones Press. The Heights printmaking studio is a center of collaboration, where Hernandez and co-owner Patrick Masterson work with artists to produce limited editions of original etchings, lithographs, woodcuts, screenprints and monoprints.

"It's great having people around," says Masterson. "Instead of working by yourself and having your own idea, it becomes a collective....You start hearing things that excite you in your artwork again."

In the continuing series Profiles of Innovation, Hernandez and Master tell videographers John Carrithers and Douglas Newman what it means to be an entrepreneur, why they love their work and how, at their studio, artists are again turning back to the time-honored way of creating prints.

"There's a little bit of backlash with the computer," says Hernandez, who has designed and printed posters for Arcade Fire, BB King and Tom Petty and the Heartbreakers. "For a long time graphic design was really reliant on the computer. (But there came) those times when (artists said), 'OK, enough is enough. I want to do letterpress. I want to do silkscreen. I want to go carve a piece of wood and print.' That, in turn, is helping a lot of the printmakers."

"The fact is that screenprinting is a very low-tech way to get images on a massive scale," says Masterson, who also teaches printmaking at the University of Houston. "There's a rebirth (of) a lot of young artists doing woodblock, screenprinting. It's just really coming back into favor."

Hernandez and Masterson keep their prices low to attract artists who want to learn printmaking. Hence, they aren't making a lot of money. But, they insist you can't put a dollar figure on keeping their craft alive in the 21st century.

"It's not a huge moneymaker but it is completely rewarding," Masterson says. "The experiences we get working with other artists, it's a lot of great memories."