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    New Look Shopping

    A stroller-hunting Houston dad turns futile quest into a new shopping app: Price matching to the next level?

    Heather Staible
    Heather Staible
    Jun 10, 2014 | 3:11 pm

    All Jason Kaminsky wanted was a stroller, so the new dad and Houston financial planner hopped online to find one that met his needs, but wouldn’t deplete the college savings fund. His search came up empty but in the midst of the hunt, Kaminsky gave birth to an online shopping concept called WorthIt.co.

    The concept evolved considerably since 2012 when Kaminsky quietly launched it on Facebook and through email, but after improving, tweaking and expanding it to include a full website and mobile app, WorthIt.co is now fully opening its virtual doors.

    There are plenty of price comparing websites in the e-commerce market, but Kaminsky believes WorthIt.co gives shoppers a more personalized way to shop for the exact items they want at the price they want to pay.

    “This is all about the user experience. They set their own price. WorthIt.co lets users shop the way they want,” he says.

    ““Millennials are willing to wait two month to save 30 percent on something, but a mom who wants to buy diapers and knows the brand she wants, just wants the lowest price right now."

    Initially Kaminsky poured his evenings and weekends into WorthIt.co before eventually leaving the financial industry to pursue the concept full time. The more he talked to online shoppers, the clearer the vision became for the site.

    The site is easy to use and uncluttered. It requires signing up via email or through Facebook and allows you to choose from among a host of well-known retailers including Target, Nordstrom, Amazon, Bergdorf Goodman and Anthropologie.

    You choose an item, set the price you want to pay for it and WorthIt.co tracks it for you. When the item reaches your desired price, the site sends an alert and then you decide if it’s worth it. WorthIt.co scans the top 2,000 to 3,000 retailers for the lowest prices on requested items.

    “I always tell women who shop at Anthropologie that if you aren’t using WorthIt.co, you are spending too much,” Kaminsky says. It can take between 10 days to two months for items to hit a shopper’s requested prices and you have the option to either wait until an item hits your requested amount, or buy it when it’s on sale or 10, 20 or 30 percent off.

    “Millennials are willing to wait two month to save 30 percent on something, but a mom who wants to buy diapers and knows the brand she wants, just wants the lowest price right now,” Kaminsky says

    WorthIt.co has about 20,000 users, having grown organically through Facebook and word-of-mouth, but Kaminsky expects WorthIt.co to catch spread more quickly now through both the mobile app and website.

    A quick peek at Kaminsky’s own WorthIt.co tracking list reveals sunglasses, electronics and shoes, but rest assured, he did eventually find that stroller.

    New dad Jason Kaminsky created WorthIt.co to find strollers, shoes and more at the lowest price.

    unspecified
    news/innovation

    brain scientists at work

    Rice University scientists invent new algorithm to fight Alzheimer's

    Jef Rouner
    Oct 24, 2025 | 3:00 pm
    Vicky Yao and Qiliang Lai of Rice University work on a laptop.
    Photo courtesy of Rice University
    Vicky Yao, an assistant professor of computer science and member of the Ken Kennedy Institute at Rice University, and Qiliang Lai, a Rice postdoctoral researcher

    A new breakthrough from researchers at Rice University could unlock the genetic components that determine several human diseases such as Parkinson's and Alzheimer's.

    Alzheimer's disease affected 57 million people worldwide in 2021, and cases in the United States are expected to double in the next couple of decades. Despite its prevalence and widespread attention of the condition, the full mechanisms are still poorly understood. One hurdle has been identifying which brain cells are linked to the disease.

    For years, it was thought that the cells most linked with Alzheimer's pathology via DNA evidence were microglia, infection-fighting cells in the brain. However, this did not match with actual studies of Alzheimer's patients' brains. It's the memory-making cells in the human brain that are implicated in the pathology.

    To prove this link, researchers at Rice alongside Boston University developed a computational algorithm called “Single-cell Expression Integration System for Mapping genetically implicated Cell types," or SEISMIC. It allows researchers to zero in on specific neurons linked to Alzheimer's, the first of its kind. Qiliang Lai, a Rice doctoral student and the lead author of a paper on the discovery published in Nature Communications, believes that this is an important step in the fight against Alzheimer's.

    “As we age, some brain cells naturally slow down, but in dementia ⎯ a memory-loss disease ⎯ specific brain cells actually die and can’t be replaced,” said Lai. “The fact that it is memory-making brain cells dying and not infection-fighting brain cells raises this confusing puzzle where DNA evidence and brain evidence don’t match up.”

    Studying Alzheimer's has been hampered by the limitations of computational analysis. Genome-wide association studies (GWAS) and single-cell RNA sequencing (scRNA-seq) map small differences in the DNA of Alzheimer's patients. The genetic signal in these studies would often over-emphasize the presence of infection fighting cells, essentially making the activity of those cells too "loud" statistically to identify other factors. Combined with greater specificity in brain regional activity, SEISMIC reduces the data chatter to grant a clearer picture of the genetic component of Alzheimer's.

    “We built our seismic algorithm to analyze genetic information and match it precisely to specific types of brain cells,” Lai said. “This enables us to create a more detailed picture of which cell types are affected by which genetic programs.”

    Though the algorithm is not in and of itself likely to lead to a cure or treatment for Alzheimer's any time soon, the researchers say that SEISMIC is already performing significantly better than existing tools at identifying important disease-relevant cellular signals more clearly.

    “We think this work could help reconcile some contradicting patterns in the data pertaining to Alzheimer’s research,” said Vicky Yao, assistant professor of computer science and a member of the Ken Kennedy Institute at Rice. “Beyond that, the method will likely be broadly valuable to help us better understand which cell types are relevant in different complex diseases.”

    rice universityscienceresearch
    news/innovation
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