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    beaver powered

    Buc-ee's founder fuels Texas A&M's new $50M immersive learning laboratory

    Steven Devadanam
    Jun 4, 2022 | 9:07 am
    Buc-ee's Katy
    Buc-ee's founder Arch Aplin III is gifting $50M to A&M's new facility.
    Buc-ee's/Facebook

    The founder of Lone Star State’s favorite rest stop/gas station/car wash/cultural beacon has just made a Texas-sized investment in a major state university.

    Buc-ee’s mastermind Arch “Beaver” Aplin III will commit $50 million toward establishing a Texas A&M University academic center that will serve as an immersive learning laboratory, the school announced.

    Dubbed the Aplin Center (Aplin graduated from A&M in 1980), the hub will offer new university programs in hospitality, retail studies, and food product development through degree programs including viticulture, fermentation processes, coffee, and food science.

    This new facility also will house product development laboratories and food tasting centers that can be utilized in partnership with related industries, according to a press release. Retail and food services areas will be managed by students and faculty. Students can also expect indoor and outdoor recreational spaces.

    The center will be built across the street from the Texas A&M Hotel and Conference Center near Wellborn Road and Kyle Field.

    Aplin’s $50 million commitment marks one of the largest single donations in Texas A&M history. “Arch ‘Beaver’ Aplin is a true visionary and one of the most creative entrepreneurs I have known,” said school president Dr. M. Katherine Banks in a statement. “He remains connected to his university, speaking to many students who share his passion for business and product development. Through this generous gift, he is creating a living, learning laboratory that will provide transformational opportunities for our students. The Aplin Center will positively impact Aggies for generations to come.”

    Buc-ee’s founder, in turn, noted that Banks’ vision of a “world-class hospitality entrepreneurship program” is “just what Texas A&M needs and I’m proud to have an opportunity to be involved.”

    Two years after graduation, Aplin opened his first Buc-ee’s in 1982 in Lake Jackson. His beaver empire has since expanded into five other states, with development underway in another five. Aplin’s brand hallmarks include pristine restrooms, endless fuel pumps, a vast selection of food and consumer items.

    Besides its reputation as a cult and customer favorite, Buc-ee’s offers health insurance to employees and pays more than twice the amount of minimum wage. Earlier this year, the convenience store-rest stop hybrid received nationwide attention on CBS Sunday Morning. July 28 marks Buc-ee’s 40th anniversary.

    “When Beaver Aplin does something, it’s never halfway,” said A&M System chancellor John Sharp in a statement. “The love he has and shows for Texas A&M and Aggies is inspirational and appreciated. This is an awesome gift and will position Texas A&M to become the top hospitality program in the nation.”

    An Aggie through and through, Aplin, who serves on myriad boards and is also chairman of Texas Parks and Wildlife, once preached the College Station gospel during a lecture in 2012, telling the class, “I have to remember — I’ve gotta stay Beaver. I’ve gotta stay Buc-ee’s. I’ve gotta stay Aggie and I’ve gotta stay who I am.”

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    a major award

    5 Houston-area companies named among world's most innovative for 2026

    John Egan, InnovationMap
    Apr 8, 2026 | 2:30 pm
    Hertha Metals
    Courtesy of Hertha Metals/Business Wire
    U.S. Rep. Morgan Luttrell and Hertha Metals founder and CEO Laureen Meroueh toured Hertha’s Conroe plant in August.

    Led by Conroe-based Hertha Metals, five organizations in the Houston area earned praise on Fast Company’s list of the World’s Most Innovative Companies of 2026.

    Hertha Metals ranked No. 1 in the manufacturing category.

    Last year, Hertha unveiled a single-step process for steelmaking that it says is cheaper, more energy-efficient and just as scalable as traditional steel manufacturing. It started testing the process in 2024 at a one-metric-ton-per-day pilot plant.

    At the same time, Hertha announced more than $17 million in venture capital funding from investors such as Breakthrough Energy, Clean Energy Ventures, Khosla Ventures, and Pear VC.

    “We’re not just reinventing steelmaking; we’re redefining what’s possible in materials, manufacturing, and national resilience,” Laureen Meroueh, founder and CEO of Hertha, said at the time.

    Meroueh was also recently named to Inc. Magazine's 2026 Female Founders 500 list.

    Hertha, founded in 2022, says traditional steelmaking relies on an outdated, coal-based multistep process that is costly, and contributes up to 9 percent of industrial energy use and 10 percent of global carbon emissions.

    By contrast, Hertha’s method converts low-grade iron ore into molten steel or high-purity iron in one step. The company says its process is 30 percent more energy-efficient than traditional steelmaking and costs less than producing steel in China.

    Last year, Hertha said it planned to break ground in 2026 on a plant capable of producing more than 9,000 metric tons of steel per year. In its next phase, the company plans to operate at 500,000 metric tons of steel production per year.

    Here are

    Fast Company’s rankings for the four other Houston-area organizations:
    • Houston-based Vaulted Deep, No. 3 in catchall “other” category.
    • XGS Energy, No. 7 in the energy category. XGS’ proprietary solid-state geothermal system uses thermally conductive materials to deliver affordable energy anywhere hot rock is located. While Fast Company lists Houston as XGS’ headquarters, and the company has a major presence in the city, XGS is based in Palo Alto, California.
    • Houston-based residential real estate brokerage Epique Realty, No. 10 in the business services category. Epique, which bills itself as the industry’s first AI brokerage, provides a free AI toolkit for real estate agents to enhance marketing, streamline content creation, and improve engagement with clients and prospects.
    • Texas A&M University’s Nanostructured Materials Lab in College Station. The lab studies nano-structured materials to make materials lighter for the aerospace industry, improve energy storage, and enable the creation of “smart” textiles.

    ---

    This article first appeared on our sister site, EnergyCapitalHTX.com.

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