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    Trisha Yearwood's Lifestyle Empire

    The real star of the Garth Brooks family: Trisha Yearwood's lifestyle empire rivals Martha Stewart

    Clifford Pugh
    Jul 3, 2015 | 12:30 pm

    On stage, Garth Brooks is among country music's most dominant performers. But off stage, his wife Trisha Yearwood is the celebrity who makes things happen.

    "I'm proud to be married to Trisha Yearwood, who is probably the busiest person on this planet," Brooks said during a press conference at the Toyota Center last week. "It's pretty good to be the queen's husband."

    In addition to a singing career of her own — she performs a duet with her husband and several solo hits on the couple's tour, which concludes its 8-show Houston run Saturday night — and a new exhibit saluting her at the Country Music Hall of Fame, Yearwood has a hit show (Trisha's Southern Cooking) on the Food Network, several best-selling cookbooks, a line of non-stick cookware and, coming this fall, a new line of furniture, the Trisha Yearwood Home Collection.

    It wouldn't stretch it far to call her the Country Martha Stewart, although her lifestyle brand has extensive crossover appeal.

    "It's pretty good to be the queen's husband," Garth Brooks says.

    "I'm amazed at what I'm doing at 50 years old that I never thought I would be doing," she said. "Things for me just happened. I moved to Oklahoma to be with Garth and the girls and I was looking for some way to be creative and I wrote this cookbook with my mom and my sister, and I never dreamed it would turn into anything. I think for me things just come along organically and I follow the path."

    Before their first Houston concert last week, Yearwood talked with CultureMap about her thriving career and where it may ultimately lead.

    CultureMap: You've got so much on your plate, with furniture, food, singing all that. How do you prioritize what you do?

    Trisha Yearwood: It kind of shifts. The first 20 years of my career was music because that’s what I put my energy into. When Garth retired and we decided to be together and I moved to Oklahoma, I didn't know what I was going to do. He retired. I didn’t.

    "You figure out what is important to you. And for me it’s always been family."

    The first book came out just because I was trying to find a way to be creative at home. When the cooking show came along, I said, "I can’t do a cooking show; I can’t leave Oklahoma," and they said, "We’ll come to Oklahoma." So I said OK. (The show is now filmed in Yearwood's kitchen in Nashville.)

    So you figure out what is important to you. And for me it’s always been family. And trying to find a way to do what we love to do and make sure we take care of each other.

    CM: Have you been surprised by the success of the cooking show?

    TY: Totally surprised. I’m amazed. I resisted it for a long time because I wasn’t really sure I wanted to be behind the counter, saying, 'Now you add the butter.' But they said you can do anything you want.

    We were one of the first shows to show outtakes.We make fun of ourselves. We show our mistakes. I'm not a chef; I’m a home cook. I think I cook the way most people do, so I think that’s probably why people respond because most people haven’t been to culinary school. So most people want to know, "How can I make this and make it easy and get it on the table by 6 o'clock?" I think that’s the appeal.

    CM: Do you have a favorite recipe or foolproof recipe?

    TY: I always tell people who think they can’t cook to make the meatloaf in the first book because it’s got four ingredients, so you really can’t mess it up.

    And my new favorite thing is Skillet Apple Pie. I got this recipe from a little lady in south Georgia, a friend of mine. I said, "Can I put this in the book?" She’s typically Southern, she said, "Oh honey I’m embarrassed it’s got pre-made pie crust."

    "Most people want to know, 'How can I make this and make it easy and get it on the table by 6 o'clock?' I think that’s the appeal."

    You can put it together in five minutes. It tastes so homemade, it’s so good. That’s my go-to, if I have to put something together in a hurry. I found out at 9 o'clock last night before I was getting on the plane that it was somebody’s birthday here this weekend that’s in our crew. So I said I gotta make something, so I made that pie. And that’s real life.

    CM: Why did you decide to create a furniture line?

    TY: Doing the cooking show has led to all these other lifestyle opportunities. The cookware was the obvious choice, it was released this spring. But the furniture line came calling and I said I don’t know. Let me meet the people.

    I was on tour, I was actually in Austin and they flew from North Carolina to meet with me and I just liked them as people. I thought I don’t know how this will go but I really like them and I’d love to be in business with them.

    The chief designer is a girl named Carol and she and I just clicked. I can’t sit here and draft out a picture of a table but I can tell you what I like about it or what I don’t like. I love that it’s a collaboration. Any time that I made a comment about it, it was adjusted to make it a little more like me. So when I walked in and saw the furniture at market in April, it all felt so like me.

    It hasn’t hit stores yet, but the initial buy has been really promising. So I’m crossing my fingers on that too.

    "A guy who will cook when you don’t want to, a guy who will load the dishwasher, clean the kitchen when he’s done, that’s a winner."

    CM: How would you describe the line?

    TY: If you know my music, if you know the show, you get a sense of who I am. So the furniture is not crazy expensive; it’s casual livable. I grew up in a house where you sat on the furniture, it wasn't something you looked at and said that’s really pretty but don’t sit on it; there wasn’t plastic on it. So I want it to be really comfortable.

    CM: It sounds like you are the new Martha Stewart, the country Martha Stewart or however you describe it.

    TY: I don’t know. The first cookbook came out of a love for cooking and not anything more than that. So I think as long as you do things that are genuine to who you are, then it works out.

    CM: What kind of cook is Garth?

    TY: He’s really great. A guy who will cook when you don’t want to, a guy who will load the dishwasher, clean the kitchen when he’s done, that’s a winner. He makes a really great warm pasta salad that is my comfort go-to. If I’m gone all day he’s like what are we doing for dinner? Do you want pasta salad? Yes. He’s a good cook.

    Trisha Yearwood's cooking show on the Food Network is a big hit.

    Trisha Yearwood cooking show
    Photo courtesy of the Food Network
    Trisha Yearwood's cooking show on the Food Network is a big hit.
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    gold pony club

    Inside the creation of the rodeo cook-off’s most over-the-top tent

    Emily Cotton
    Feb 27, 2026 | 12:30 pm
    Cotton Q Club rodeo tent 2026
    Courtesy of Cotton Holdings
    The Gold Pony is the ultra-private VIP lounge behind the stage.

    The Cotton Q Club is arguably the glitziest and most exclusive tent at the Houston Livestock Show and Rodeo’s annual World's Championship Bar-B-Que Contest. Hosting nearly 800 invited guests-per-night, the 5,000-square-foot space includes a 50-foot bar, a new pop-up martini bar by Sophie Cocktail & Terrace Bar called “The Stirrup,” the ultra-exclusive “Gold Pony Club,” and a full stage for private concerts. This season, county music acts include Gabby Barrett, Sammy Kershaw, Josh Turner and Braxton Keith.

    Aside from the obvious, what sets the club apart from the rest is the sheer magnitude of its operation. Once inside, guests are encapsulated by velvet-draped ceilings illuminated by crystal chandeliers, three-layer tartan-topped carpeting, richly-colored wooden-paneled walls, plus thousands of red roses swathed acrobatically throughout.

    To coincide with the year of the horse, five enormous ponies made entirely of red roses have been suspended from the ceilings. The second additions this year hang on either side of the bar in The Gold Pony, the club’s even more exclusive VIP area. The kinetic artworks were created by Houston artist Sneha Merchant —all for a three day fête. This begs the question: how do they do it?

    Cotton Holdings and its subsidiaries are well positioned to carry out the entire project themselves — so they do. Never bothered or besmirched by the possibility of running into issues with rental companies, everything at The Cotton Q Club is procured, purchased, and stored in-house. As one would expect from a company that provides disaster relief around the world.

    “There is a lot of love and care put into this because we’re not in a hotel, we’re not in someone’s home,” Cotton Holdings chief marketing officer Zinat Ahmed tells CultureMap. “So for us to be able to create this entire infrastructure under a tent — down to the walls and chandeliers — it is much more than throwing a party. It’s about the details that make people feel that they are at a hotel, they are in an extravagant room, they are at The Polo Bar.”

    Ahmed notes that a lot of the company’s culture is mixed into the tent, such as what Cotton does as a disaster relief company (including providing food by Cotton Culinary).

    “Cotton Logistics puts up tents during a natural disaster. Seeing the Cotton team, whether it’s cleaning or moving things around, welcoming everyone, that’s part of our Cotton GDS — we restore communities after natural disasters. Our synergies in different parts of our day-to-day are here,” she says.

    Ahmed’s team has complete creative control over the interior aesthetics of the club. Always sourcing anything that cannot be made in-house to local vendors is something she feels is important. Nothing is rented, not even the furniture or accessories.

    “Every single thing, unless it was done by a local vendor, was done in-house: design, signage, execution — even the embroidery,” she explains

    Everything is checked over during the summer months so there won’t be any surprises when the cook-off comes back around. Every item is organized, labeled, and stored either in Cotton’s warehouses, Conex boxes, or in special climate-controlled safes — down to the matchboxes.

    “We are always prepared and ready to go,” explains Ahmed. “It’s not chaotic at all because we’re used to it — it’s a normal day at Cotton.”

    When asked for her favorite parts of the tent this year, Ahmed readily answered that it has to be the five rose ponies in the main area of the club. Secondly, the two commissioned works by Sneha Merchant. Sprinkled in diamond dust, one is a female mallard wrapped in a boa, champagne flute in hand, while the other is a smartly-suited jackalope complete with cowboy hat and martini.

    Both pieces are lit by antique sconces Ahmed sourced from Round Top, while the taxidermy Zebra heads are on loan from the Columbus, Texas ranch of Cotton Holdings’ Chairman Pete Bell.

    “Every detail, down to the swatches of velvet has been thought of with a lot of love and care,” says Ahmed. “You use that mindset with something like this. So, if you have a mindset like before you deploy to a hurricane, you can do it for the Houston Livestock Show and Rodeo.”

    Cotton Q Club rodeo tent 2026

    Courtesy of Cotton Holdings

    The Gold Pony is the ultra-private VIP lounge behind the stage.

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