A living stage
Drive up Interstate 45 north of Beltway 8 and you'll come across MainStreet America, a place where a dozen well-appointed homes are uninhabited, music blares from faux rocks lining perfectly-manicured lawns and literally everything is for sale — from the paint colors to the blackened chicken pasta on the on-site restaurant's menu. (CultureMap first broke the news of the unique theme park back on Jan. 15.)
The $20 million, 14-acre home theme park was envisioned by Michael Feigin, owner of Design Tech Homes, along with his wife, Barbara, with the aim of redefining how homeowners and builders shop for products and services.
This is facilitated with the help of TED, a patented Technology Education Device that keeps track of everything shoppers add to a cart or a project list. Watch CultureMap's video above to see it in action.