WHERE TO SHOP

Where to shop in Houston right now: 13 stores + pop-ups to get Rodeo ready

Along with the hustle and bustle of store openings and highly anticipated spring and summer collections, March gets an extra dose of excitement while the Houston Livestock Show & Rodeo is in town. Shoppers looking for irresistible designer deals, brighter seasonal colors, or the perfect cowgirl chic ensemble have many options to choose from.

Freya/Instagram

Freya hats just dropped their latest collection perfect for spring.

To guide those shopping adventures, including exclusive rodeo pop-ups and Houston-only boutiques, consider this list of 13 top spots to create the perfect Rodeo look.

Christy Lynn Collection
Shop Houston designer Christy Lynn Lee's latest spring/summer 2024 collection at her Memorial boutique. Filled with the light and airy floral designs she is known for, the collection includes a full array of dresses, tops, shorts, pants, and skirts made with premium fabrics and hand-painted designs.

Dolce & Gabbana
The Italian fashion powerhouse recently opened up a new outpost in the Galleria on Level 2, between Galleria Financial Center and Neiman Marcus. Known for its bold designs and couture clothing, Dolce & Gabbana's new boutique is an excellent place to score accessories, including colorful scarves, for this season's rodeo style.

Emerson Rose
Stock up on fashion-forward rodeo style at this store on 19th Street in the Heights. In addition to an excellent selection of graphic tees, Emerson Rose has a wide assortment of fashionable boots that go way beyond the typical neutral colors. Choose from short or tall styles, or opt for boots covered in rhinestones or fringe – each offered in several different colors.

Freya
Get ready for soaking in the sun (sans wrinkles) with Freya's latest collection of premium hats. Wide-brimmed and perfect for spring and summer days spent outside, the newest roundup comes in various styles and colors, including darling embroidery prints and woven designs.

Hästens
Gotta rest up for Rodeo season. Renowned Swedish luxury bed company Hästens will open its largest U.S. showroom in River Oaks District on March 6. In addition to mattresses priced from $30,000 to $80,000, the brand offers a full line of products spanning headboards and covers, linens, down pillows and quilts, mattress protectors, and pajamas.

Houston Premium Outlets
In time for seasonal shopping, Houston Premium Outlets is adding Tommy Bahama, Psycho Bunny, Hey Dude, Simply Southern, and Shoe Palace to its spring lineup. Shoppers can get in on the latest trends from the brands known for their comfortable and bright styles.

Katie Kime
The HLSR x Katie Kime collection is a nostalgic nod from the Austin-based designer to a true Texas tradition. Katie Kime’s beloved custom toile takes new life with this exclusive print that features the most iconic elements of the Houston Rodeo, from chuck wagon races and bareback riding, to the signature “Bowlegged H” logo. The collection, available to shop at NRG Park and online at store.rodeohouston.com, includes beautiful loungewear, home décor, and stationery.

Lucchese Bootmaker
Cowboy boot favorite Lucchese Bootmaker debuts a Houston Livestock Show & Rodeo shopping experience, including event-exclusive products on-site at NRG Center. Best-selling styles will be on display, including the Priscilla suede in two new colorways.

Montrose Collective
Get rodeo ready at Montrose Collective's annual Rodeo Rally on Saturday, March 2. Shop for rodeo styles, including hats, boots, accessories, and more. Stop in for a boot shine and two-step the afternoon away to live, local music. 3-6 pm.

Piermarini
Owned by mother and son duo Tina and John Piermarini, Piermarini opened on February 9 in Autry Park. The brand offers elevated apparel and accessories for both men and women, focusing on timeless, quality items from hard-to-find brands across the world. The Autry Park location is the brand's second Houston store and features an entirely different lineup of apparel and accessories than the Rice Village location.

Rice Village
Visit Rice Village on Friday, March 1 for the third annual Rodeo Roundup. Pop-up experiences from Rice Village shops will include rodeo-centered promotions, sips, and light bites from Tecovas, Duck Camp, Black Walnut, Tasc Performance, Navy Blue, Mendocino Farms, Van Leeuwen, and more. 5-8 pm.

Shaftel Diamonds
Shaftel Diamonds has all the jewels for a dazzling rodeo outfit this season. Whether looking for some Texas-sized diamonds to pair with denim or the more classic squash blossom necklaces, they have abundant rodeo-inspired inventory at various price points. Styles include bolo ties, silver, and turquoise, or Texas-shaped pendants.

TRVL Design
Known for its cute and functional travel bags, find TRVL Design at several Houston boutiques, including à bientôt and Biscuit Home. The whimsical Wild Horses collection is perfect for the Rodeo for both parents and children.

freya dolce & gabbana shaftel diamonds rice village emerson rose christy lynn collection hastens where to shop in houston

POSH PICKS

Irish retailer Primark brings discount clothing to first Houston store

Photo courtesy of Primark

U.K. retailer Primark, brings its low priced, trend heavy fashion to the Houston market for the first time.

European import Primark is finally landing in the Houston area. Shoppers will be able to score budget-friendly finds at Katy Mills Mall when the fast-fashion giant, known for leaning into trend-forward clothing, opens its doors on Thursday, November 20.

The brand started in Dublin in 1969 under the name Penney's before switching to Primark to avoid competition with U.S. heavyweight J.C. Penny's as it expanded outside Ireland. Today, it operates in 11 countries with 470 stores worldwide, including over 175 in the United Kingdom. Its largest outpost in Birmingham is a massive 161,000 square feet covering five floors.

While the store can't compete with the U.K. version's size, coming in at 30,000 square feet, the prices more than make up for it. Shoppers can expect women's denim starting at $12, men's t-shirts at $5, and kids' sweatshirts at $8. For about the price of a family meal at the food court, shoppers can pull together looks for the whole crew. In terms of quality, price, and style, its biggest competitors are H&M and Zara.

primark Shoppers will line up at Katy Mills Mall as Primark opens its first Houston area store on November 20.Photo courtesy of Primark/Instagram

The Katy opening is Primark's third Texas location, following McAllen and El Paso, and is part of the company's expansion across the United States. New stores are rolling out in Illinois and in Grapevine next month. In a statement, Primark U.S. President Kevin Tulip said, "These vibrant retail destinations in Texas reflect the incredible demand we're seeing across the country for affordability without sacrifice. As we continue to grow, we remain laser-focused on delivering unbeatable value and fashion that fits every family's lifestyle."

To celebrate the grand opening, Primark will offer a weekend of fun, family-friendly activities, including live music, giveaways, and delicious treats for early-bird arrivals. Shoppers will find a full mix of women's and men's fashion, kids' clothing, accessories, homeware, and beauty once the doors open at Katy Mills on November 20.

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