so socal
Beachy California athleisure brand breezes into Rice Village with first Houston store
With fall temps still in the high 90s and with more folks working from home, athleisure is a go-to uniform for many busy and active Houstonians.
Perfect timing, then, for a SoCal brand to set up shop for its first brick and mortar store. Vuori, the California-based performance apparel line, will open its first Houston store in Rice Village on Friday on September 23.
Shoppers looking for that beachy, breezy vibe or active/sportswear can check out a wide array of fitness, surf, sport-inspired, and loungey pieces at the new, 3,036-square-foot locale (near the recently opened Allbirds and Parachute Home).
Women can find looks like sports bras, tanks, leggings, joggers, skirts, and even socks. (Local ladies are sure to swing in for the tennis-themed Court Collection.)
Men can sport tanks, T-shirts, shorts, hats, hoodies, and more. The brand also includes yoga accessories, bags, and more.
Founded in 2015 by Joe Kudla in the chill beach town Encinitas, California, Vuori has quickly grown to a thriving online and physical store presence across California, the U.S., and even Europe (London). Houston joins Austin as the only Texas outposts, though locals here have been able to nab looks at Nordstrom and REI.
-----
Vuori; 5515 Kelvin, Suite 90. For hours and more information, visit www.vuoriclothing.com.