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    The Booth Boot

    Texas bootmaker Tecovas and Chili's team up for new 'booth boots'

    Brianna Caleri
    Jul 22, 2025 | 2:00 pm
    Chili’s x Tecovas collection

    These boots were made for sittin' on Chili's booths.

    Photo courtesy of Chili’s x Tecovas

    Houstonians could buy a lot of Southwestern Eggrolls and Crispy Chicken Crispers at Chili’s Grill & Bar for the price of a pair of Tecovas boots, but apparently there's enough fan crossover for a new partnership between the Texan brands. The bootmaker, founded and based in Austin, will be using the same material as the famous red booths at the restaurant, founded and based in Dallas, for fun, limited-edition boots and a more affordable belt.

    Taking a closer look at Chili's booths offers little more than a smooth visual field of deep red, so this collection kicks the association up a notch with embroidered chili peppers on a filigree "vine." The stitching is mostly white with some green accents, and the motif certainly does look like Chili's logo — but not so much that anyone could pick it out in a line dance without prior knowledge of the collection.

    Chili's x Tecovas women's Booth Boot The women's Booth Boot, which looks very similar to the men's, but slightly slimmer.Photo courtesy of Chili’s x Tecovas

    The Booth Boot comes in men's and women's styles that are nearly identical: for men, it's based on The Garrett, and for women it's The Annie. Both are $345, the same price as the base offerings in both styles. Both have a snip toe (overall pointed, but squared off at the tip) and pull tabs with a more distinct chili illustration in a brighter red and green.

    The Booth Belt finishes the look for $75, and combines the same elements — the white and green stitching, the one more prominent chili closest to the brass buckle with a matte nickel finish.

    Model wearing Chili\u2019s x Tecovas Booth Boot and Booth Belt The belt and boot combo is a bold red, but the chili peppers blend in at a distance.Photo courtesy of Chili’s x Tecovas

    The Chili’s x Tecovas collection will be available at tecovas.com starting July 29 at 10 am. Supply is limited.

    “There’s no place our guests would rather enjoy a Triple Dipper or frozen margarita than a red Chili’s booth,” said Chili's vice president of marketing Jesse Johnson in a press release. “We thought it would be fun to celebrate this familiar piece of the Chili’s experience by turning it into something truly unexpected for our fans. Our new friends at Tecovas have been the perfect partners in bringing this wild idea to life with their handcrafted boots now reimagined with our booth material.”

    Chili\u2019s x Tecovas Booth Belt The Booth Belt has the same motifs.Photo courtesy of Chili’s x Tecovas

    “Our collaboration with Chili’s is a celebration of our Texas roots and shared love for comfort, hospitality, and making people feel welcome,” said Tecovas vice president of brand and product marketing Sam Fodrowski. “The limited-edition Chili’s x Tecovas collection pays tribute to two American originals, pairing the design and craft of Tecovas with Chili’s iconic red booth, where so many good stories begin. It’s unexpected, fun, and crafted with the same care and attention to detail we bring to everything we do.”

    Shoppers at Tecovas are likely familiar with the in-store bar, which will be serving Chili's margaritas at select locations around the country on August 2. The release also teases "other surprises" in-store during the event.

    bootstecovaschiliscollabslimited editionshopping
    news/fashion

    UNIFORM UTOPIA

    Luxury scrubs brand FIGS opens first Texas location in Rice Village

    Gabi De la Rosa
    Dec 4, 2025 | 9:15 am
    FIGS Rice Village
    Photo courtesy of FIGS
    FIGS will open its new Rice Village Community Hub on December 6.

    Healthcare apparel company FIGS is opening its first brick-and-mortar store in Texas with a new Community Hub in Rice Village. The retail space is designed to serve both as a store and a gathering spot for the city's healthcare community.

    The Rice Village location opens this Saturday, December 6, with a public grand opening event on December 13 from 6 to 8 pm featuring giveaways, music, food, and drinks from local vendors. Joining outposts in Los Angeles, Philadelphia, and New York City, the Houston location is the fourth Community Hub for the company and the only location in the South.

    The store will carry the full range of FIGS products, including scrubwear, loungewear, and accessories. It will also host events and programming focused on healthcare topics, offering visitors opportunities to meet and share experiences.

    At the new FIGS boutique, shoppers will find the Color Clinic, offering scrubwear in core colors with rotating seasonal options. The store also has a Customization Station, which provides embroidery for names, titles, practice or hospital logos, and local icon options available only at Community Hubs. Personalization is also available for scrub caps, outerwear, and accessories.

    FiGS The new FIGS store will offer a Color Clinic and Customization Station to let shoppers personalize their FIGS uniforms. Photo courtesy of FIGS/Instagram

    The brand, founded in 2013 by Heather Hasson and Trina Spear, is known for fashion-forward medical uniforms made from a proprietary fabric with four-way stretch, antimicrobial technology, moisture-wicking, and wrinkle resistance. Hasson and Spear began selling directly to healthcare workers in Los Angeles-area hospital parking lots before growing their presence as an online retailer.

    CEO and co-founder Trina Spear believes Rice Village was the perfect choice due to its proximity to the Texas Medical Center. She said the company wanted a space that supports Houston healthcare professionals and gives them a place to shop and connect.

    "Houston is home to the Texas Medical Center, the largest medical complex in the world, and we are honored to bring a FIGS Community Hub to this city. This space is designed to serve and celebrate Houston healthcare professionals," said Spear. "Our Community Hubs create opportunities for customers to not only shop in a way that never previously existed, but to connect with each other and with FIGS on a deeper level."

    FIGS Community Hub, 5515 Kelvin Dr., Suite 130, 77005

    figs scrubsfigsrice villagefigs houston
    news/fashion

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