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    COWGIRL COUTURE

    From denim to cowhide, these hot looks are turning heads at RodeoHouston

    Gabi De la Rosa
    Mar 5, 2025 | 3:30 pm

    In Houston, cowboy core is nothing new. When the Houston Livestock Show & Rodeo is in town, fashionistas don't just embrace their inner cowgirl, they go full Cowboy Carter.

    The city transforms into a dazzling showcase of Western glam for nearly a month, where fringe, bold boots, and eye-catching jewelry take center stage. Trendsetters from all over the Bayou City saddle up to show off their most show-stopping styles at a whirlwind of parties, concerts, and events.

    Rodeo fashion can take on a number of looks as it-girls take inspiration from global icons like Louis Vuitton, Willie Chavarria, Ralph Lauren, or Texas darlings including Christina Greene, Sapana, Christy Lynn, and Lane Boots. Zinat Ahmed, executive vice president of marketing and branding at Cotton Holdings, reigns supreme as one of the best-dressed rodeo attendees and says when it comes to rodeo fashion, absolutely anything and everything goes.

    Zinat Ahmed dazzling in a glamorous Western-inspired ensemble, bringing rodeo chic to a whole new level.Photo courtesy of Cotton Holdings

    "One of the reasons this season is so inspiring is because we can bring back vintage staples and add in what's trending right now," Ahmed tells CultureMap. "It's so fun to watch the generations of daughters bringing back their mothers' looks with a new spin."

    With the first official weekend of rodeo season in the books, the dust has settled, and the fashion verdicts are in. To get the inside scoop on what's hot and what's best left in the closet this year, we sat down with Ahmed to get her take on bold trends of the season.

    Culture Map: When it comes to getting dressed for HLSR, what are three key elements you keep in mind?

    Zinat Ahmed:

    • Originality: I want my outfit to reflect me and to be unique amongst the sea of rodeo looks.
    • Comfort: From the walks around the RodeoHouston grounds to the long days that turn into nights, it's important to me to consider longevity and comfort.
    • Western Flair: One key accessory is sometimes all that is needed to turn a typical outfit into something that is rodeo-ready.

    CultureMap: What are the rodeo styles you are seeing so far?

    ZA:

    • Denim on denim: Whether a skirt set or a full Canadian tuxedo, it's an effortless way to rodeo.
    • Scarves: Say goodbye to bandanas and hello to printed silk scarves. There are many ways to style them, and add more accessories like turquoise pins or equestrian rings.
    • Vintage tees: Nothing is cuter than taking a vintage tee with a fun saying or Western brand on it and pairing it with a statement skirt and jacket on top.
    • Big Buckles: Who says cowgirls also can't wear an oversized buckle? Wear it over a jacket or wear it with denim.
    • Cowhide: Cowhide print on pants, skirts, and jackets is so fun.

    CultureMap: What colors are trending right now?

    ZA: Chocolate brown continues to trend in 2025. It pairs so well with cowhide and turquoise.

    CultureMap: What boot height is most popular this year?

    ZA: The tall boot is back. Let your boots do the walkin' and talkin' and be a statement piece. Don't forget comfort over everything when it comes to boots; make sure to break in new boots before rodeo festivities.

    CultureMap: Are you seeing more skirts or jeans?

    ZA: Skirts are so versatile to show off boots, and it's fun to style them at varying lengths. A mini with an oversized jacket or a long flowy maxi with a beautiful western belt are great. Leather fringe skirts paired with a vintage tee — the possibilities are endless.

    CultureMap: Hats or no hats?

    ZA: Hats! Always hats. Recently, I have seen women opt for vintage trucker hats instead of cowboy hats. It's just another way to make a traditional Western look your own.

    Photo courtesy of Cotton Holdings

    Zinat Ahmed rocking a custom denim dress — one of her top RodeoHouston style picks for the year.

    cotton holdingszinat ahmedrodeo houston stylewhat to wear to rodeohouston rodeo fashion
    news/fashion
    series/rodeo-houston-2025
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    CLOSET CLEANSE

    6 Houston style pros dish on what fashion trends to keep, store, or donate

    Gabi De la Rosa
    Jan 12, 2026 | 11:30 am
    Legado x Beatriz Gomez
    Photo courtesy of South to North/Instagram
    Bold accessories and statement handbags are just two of the recommendations from Houston's most stylish tastemakers.

    If Houston closets could talk, they would be begging for a little breathing room in 2026. With the goal of a wardrobe that feels up-to-date, personal, and very wearable, chasing microtrends is a thing of the past, while editing with purpose is definitely en vogue.

    To help separate the one-hit wonders from the wardrobe staples, we've sought advice from some of Houston's most plugged-in style makers on their keep, store, and donate lists. Their recommendations cover voluminous silhouettes, bold accessories, and a collective agreement that some trends have officially overstayed their warm Bayou City welcome. This fashionable group offers a clear and very stylish path forward for the year ahead.

    Luisa Babarczy, Co-Founder of South to North

    Keep: We’ll continue to see volume in bottoms as a leading trend in 2026: Balloon pants, barrel denim, and wide leg pants.

    Store: Ultra-minimal jewelry is taking a back seat, and this year is all about maximalist, bold statement pieces, including brooches, chunky layered necklaces, oversized rings, and stacked bangles. Minimal jewelry will always circle back because it’s a timeless aesthetic, but for now, the mood has definitely shifted toward volume and personality.

    Donate: Ultra-micro handbags. Although they were a major trend in 2025, 2026 is shifting toward medium and larger handbags that balance practicality with style. Pieces that comfortably fit everyday essentials while still feeling fashion-forward and event-ready.

    Lindsay Curtis and Elin Jackson, Owners of Golden

    Keep: Invest in button-down tailored shirts like Frank & Eileen classics, the COH Kayla shirt, and Secular Rene. You can’t go wrong with colors like white, blue, or pastels.

    Store: A must to look like you're updated is storing bulky sneakers and switching to sneakerinas.

    Donate: Save barrel jeans and coated jeans for winter and switch to new spring denim styles like Frame slim palazzo with the front pocket or Rag & Bone Miramar joggers with a stripe.

    Chloe Dao, Founder of Chloe Dao

    Keep: First and foremost, I don’t really believe there’s one dominant trend anymore. Over the past few years, style has become much more individual, influenced by a wide range of platforms and sources of inspiration. Because of that, I always recommend keeping well-tailored pieces. Great tailoring never goes out of style. If you have a jacket that makes you feel polished and confident, always keep it — never give it away. Get it tailored and get the fit right. Especially with a jacket, it’s instant polish.

    Store: I think fitted/skinny jeans are worth storing. They may not be the most on-trend right now, since barrel-leg and wider styles are more popular, but I truly believe they’ll come back. Straight-leg or slightly fitted jeans always look polished when styled properly.

    Donate: Donate low-rise jeans or give them to your daughters. This style is coming back, but unless you have the body of a gym bunny or a rock star, they are brutal. Also, donate Labubus. I personally think they are hideous and such a trend.

    Thy Mitchell, Founder of Foreign Fare

    Keep: A tailored, elevated travel set. Polished matching tops and bottoms in breathable, wrinkle-resistant fabrics are versatile, flattering, and effortless. They work as well on a flight as they do at a meeting, dinner, or running errands.

    Store: Slim-cut denim. Taking a pause as relaxed silhouettes lead, but they will return because they are a sleek, boot-friendly staple.

    Donate: Logo overload. For me, when the branding is louder than the design, it usually doesn’t stand the test of time.

    Paulina Padilla, Wardrobe Stylist and Fashion Consultant

    Keep: Accessories. Keep any accessory with a special detail or one of a kind, whether it’s a fringe jacket, a sparkly brooch to pin on a blazer, a unique evening bag, a cool scarf to wrap around your waist, or throw over your shoulders. These are great pieces to instantly elevate a simple outfit. Carefully edit your accessories because they complete the look.

    Store: Sadly, a peplum or bubble hem. I love them, but they unfortunately come and go. Asymmetrical hemlines are replacing them for the moment. Hang on to them, though, because these cuties will come back.

    Donate: Toss overly distressed denim. I’ve been styling my clients in clean denim for the last few years, so it’s refreshing to see this trend leave. Clean washes just look more expensive and are 100 percent more chic, polished, and effortless.

    Elaine Turner, Founder of Edit by Elaine Turner

    Keep: A classic pleated midi skirt. The midi skirt has been a strong statement in fashion for a few seasons now, and I feel it has become just as important as your favorite go-to dress. Midi skirts also give you the opportunity to mix and match and create your individual statement through layering.

    Store: I always recommend holding on to treasured accessory pieces that evoke a sense of ladylike nostalgia. A top-handle bag that has been passed down by your mother or grandmother, an antique brooch, or your favorite, classic silk scarf — these timeless accessories never truly go out of style and deserve a permanent place in your wardrobe. Not only do they carry sentimental value, but we’re also seeing many of these elements re-emerge on the runways this season, styled in fresh, modern ways.

    Donate: Overly distressed denim, especially exaggerated styles with heavy rips and slashes, are best left behind. These pieces were very much tied to a specific moment and don’t translate well into the more refined, intentional direction fashion is moving toward.

    chloe daosouth to northelaine turnerpaulina padillathy mitchellgoldenhouston fashion
    news/fashion
    series/rodeo-houston-2025
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